Ashley Ackerman Email & Phone Number

London, England, Gb

Leading global brand, communications, and marketing for the #1 live-action preschool franchise in the world.- Participate in all key brand decisions as a member of the executive leadership team - Oversee and lead efforts across all consumer touchpoints, including brand marketing, creative, social media and community management, paid media, influencer, CRM, PR, brand partnerships, consumer products, live events, franchise strategy, content development, research, and music label marketing. - Drive global franchise growth and brand health through integrated brand campaigns and innovative go-to-market strategies for brand expansion- Develop brand plans, creative, and franchise ecosystem in line with changing market, audience insights, and business needs- Lead a growing team with ongoing mentorship and career development- Drive brand strategy and process across all territories, departments, and external partners

Santa Monica, Ca, Us

Leading brand, content & franchise strategy, mentoring a team of executives, and launching 360 full lifecycle film campaigns spanning creative, media strategy, digital, social, consumer research, brand partnerships and performance analytics for a slate of theatrical films and franchises in the motion picture group.

Los Gatos, Ca, Us

Leading, growing, and mentoring a team of marketing executives in crafting holistic global marketing strategies, creative development, distribution, production, and launch strategy for 65+ film and brand marketing campaigns; resulting in:- Explosive Netflix member growth from 50 million to 250+ million members worldwide in under five years- Innovation in using global data and insights optimized for social, paid media, SEM, community engagement, and performance measurement- Unprecedented integration of product UI, creative, media, and brand partnerships to drive successful business growth and brand equity metrics- Award-winning creative and brand marketing that consistently drove record-breaking success metrics across global markets (Americas, LATAM, EMEA, APAC)- Rapid team growth from 2 to 40+ executives to support and scale film business growth, content strategy, and budget- Best-in-class relationship management and stewardship of top Hollywood creative talent and executives that contributed to film slate and business growth year over year

New York, Ny, Us

Connected business goals with client partner relationships and grew a team to support a large scope of brand, eCommerce and creative content intitives for, Nestle and Kraft/Heinz. Led the strategic vision and development of holistic brand campaigns to drive business sales results and achieved award-winning consumer campaign executions ranging from Super Bowl activations, traditional and emerging media, paid social and digital and brand integrations.

New York, Ny, Us

Managed execution of integrated global digital creative campaigns, supported internal cross-functional teams and nurtured client partnerships for McDonald’s and Ronald McDonald House Charities.

New York, Ny, Us

Drove agency business growth, digital and eCommerce strategy for American Express, managed client relationships, and implemented global digital campaign work, including the award-winning launch of Small Business Saturday in 2010.