Ash Easterly Email & Phone Number

New Orleans, La, Us

San Diego, California, United States

- Supervise staff of photographers, manage communication with school administrators, maintain positive relationship with diverse clients- Photograph school students, staff and faculty for IDs and Yearbooks, maintaining a comfortable and relaxed atmosphere, utilizing top-tier photography equipment and lighting techniques to deliver high-quality portraits with exceptional clarity and visual appeal

San Diego, California, United States

- Developed recipe for award-winning cocktail "Winter Solstice" (Critic's Choice - San Diego Magazine Cocktail Kickoff 2023 at Snapdragon Stadium)- Provide exceptional customer service for a superior guest experience- Maintain working knowledge of seasonal menus, specials and spirit profiles to guide guests through cocktail selection and tastings- Demonstrated ability mixing classic cocktails, modern concoctions and custom requests, maintaining consistency in drink quality and presentation to elevate guest experience- Expert in multi-tasking, managing high-volume shifts, and prioritizing orders to minimize wait times- Proficient in handling cash transactions, point-of-sale operating systems, and accurately calculating tabs- Exceptional interpersonal skills, able to handle challenging situations with professionalism and a calm demeanor, fostering positive interactions and repeat business- Contribute to product development & support distillery operation- Prep bar ingredients daily, including squeezing fresh fruit juice, cooking rotating selection of syrups, and prepping cocktail garnishes- Diligent in maintaining clean and organized bar area, adhering to health and safety standards- Streamline inventory process and storage practices- Well-versed in local and state liquor laws and regulations, ensuring responsible and compliant alcohol service- Experience in training new bartenders and staff- Serve as in-house Social Media Coordinator and Marketing Support

New Orleans, Louisiana, United States

- Selected as Presenter for Marketing Education Track for the upcoming American Craft Spirits Association Convention- Direct and implement marketing strategy including owned and paid digital and print media, events and partnerships, and e-commerce- Won “Best Distillery” award in Gambit’s annual Best of New Orleans readers’ poll- Increased Instagram followers by 128% in one year- Revitalized email marketing resulting in a 40% audience and 42% open rate increase- Initiated partnerships with local brands to cross-promote, stimulating audience growth- Provide all company’s photography and videography needs, including direction and acquisition of models, props and set when needed- Spearhead packaging and label design for new product line debuting April 2022- Cultivate strong community partnerships through creative partnered events aimed to celebrate and uplift marginalized communities- Organized inaugural LGBTQ+ Pride distillery events, resulting in record-breaking tasting room profit weekend and nonprofit fundraising- Support vital distillery operations including bartending, aiding production, ideating new cocktails and products, and organizing vendor appearances

New Orleans, Louisiana, United States

New Orleans, Louisiana, United States

Managed the development and implementation of all marketing strategies for a regional home and community developer in Southeast Louisiana, including digital, print, and events marketing.Key Accomplishments:- Developed successful webinar series to replace Open House events during the height of the COVID-19 pandemic- Expanded social media strategy to include TikTok, developing short-form videos to promote the brand and educate audiences on the home-building process- Constructed company's first-ever Brand Guidelines- Designed highway billboards to promote company near competitor sites

New Orleans, Louisiana, United States

- Manage planning, logistics and execution of clients’ presence at trade shows, - Foster relationships with and between client, sales team, design team, and external partners- Maintain understanding of company products and services, ensuring industry-leading deliverables- Serve as liaison for clients to understand exhibit floor needs, ensuring proper ordering of services- Complete purchase orders for booth materials including arranging orders for custom pieces- Coordinate transportation logistics for materials and giveaways shipping to exhibit venue- Collaborate with team on inventory management including regular quality checks on rental products and client-owned materials; recommend and implement process improvements - Assist in compilation and reconciliation of budget and expense reporting, utilizing quickbooks to asses each client job, internal expenses, and profitability- Manage company’s SEO strategy, directing web projects with contracted writers and developers

New Orleans, La

- Determine content calendar for email marketing, social media and website publications- Responsible for design, development and deployment of all email marketing campaigns, including coding HTML templates, writing copy, designing graphics, running A/B campaigns, and building landing pageso Grew email subscriber list by identifying new acquisition techniques, including designing email collection lightboxes and sliders for company websiteo Pioneered inaugural email re-engagement campaign, developing SOPs for email database management and maintenance, ultimately re-engaging 7% of inactive subscribers and increasing open rates by 70% following the campaigno Increased overall measurable revenue from email campaigns by 41% in first year- Responsible for maintenance and design of company website, including HTML and CSS code, bug fixes, copywriting, maintenance of image library, and other dutieso Developed and implemented landing page protocol for more accurate data tracking in analyzing conversions, revenue, donations and other sources of constituent acquisitiono Digitized over 45 paper forms into user-friendly website forms, providing better access to services for clients and more effective data collection for internal departmentso Researched, developed and implemented web user accessibility protocols to better serve the needs of adaptive clients- Develop and implement strategy for Search Engine Optimization and Search Engine Marketing

New Orleans

- Developed and implemented Youth Education curricula and programming to foster an interest in companion animals, shelter operations, and humane practices for New Orleans youth- Programs include classroom partnerships, field trips, Scout service days, birthday parties, Biztown partnership with Junior Achievement New Orleans, Critter Cinema, educational Day Camps, Project Humane partnership with Youth Empowerment Project, and off-site community events

Greater New Orleans Area

As the Communications Intern, I provided support for the Communications Team and completed projects in the areas of photography, graphic design and website management.Some duties include:- Develop marketing materials in coordination with the Communications Director and Digital Media Coordinator to promote LA/SPCA events, adoptable animals, partners, services, and special- Act as in-house graphic designer for both digital and print graphics, including the 2016 Annual Report, off-site event posters, various infographics and other promotional materials- Provide in-house photography and videography for incoming adoptables, shelter promotions, and organization events including Brunch Fest, Rock, Ride & Rescue, and Howling Success Annual Patron Party & Gala- Assist the Digital Media Coordinator in general website maintenance via Blackbaud NetCommunity and Google Analytics, including audits, page and form development, and design and production of an emergency operations darksite to be used in the event of an emergency- Assist in management of social media accounts (including Facebook, Twitter, Instagram and PetCube)- Developed an updated Media List and Community Partners reference log to ensure effective delivery of PR materials to the Greater New Orleans Community- Assisted the Digital Media Coordinator and HR Director in research on and implementation of Facebook Workplace as an internal communications tool

Greater New Orleans Area

In 2017, I spent 7 months interning across several AZA accredited zoo facilities at Audubon Nature Institute, producing marketing materials and general support for the Volunteer and Intern Resources Department.Duties included:- Develop volunteer and intern training and marketing materials for all areas of Audubon Nature Institute, including Audubon Zoo, Audubon Aquarium of the Americas, Audubon Insectarium and Butterfly Garden, Audubon Louisiana Nature Center, and the Freeport McMoRan Audubon Species Survival Center- Photograph Audubon facilities for marketing purposes, including animal exhibits, animals, staff, volunteers, events, programs and more; assist in design of marketing materials for rack cards promoting Audubon careers and volunteer opportunities- Work with VIR team for office support including event volunteering, database management and other duties- Assist in maintaining accurate record of volunteer and intern hours and information in Volgistics

New Orleans, La - Tulane University

- Part of the 2013 Pacemaker Award Winning Newspaper Staff- Staff reporter for the News, Arcade (Arts & Entertainment), and Views (Opinions and Editorials) sections of the newspaper, for both print and digital editions- Photographer for all sections of the newspaper, both print and digital editions- Generate and pitch story ideas, receive assignments from editors- Set up and conduct interviews in person or via phone- Attend events around campus to provide accurate and timely coverage of news around campus and around the New Orleans area- Write and revise stories- Photograph various campus and local events, including sporting events, concerts, speeches, lectures, portraits, and more

Greater New Orleans Area

- Manage marketing materials and develop marketing plans for digital and print platforms- Execute graphic design projects to promote Taylor Center events- Provide photography for all Taylor Center events- Manage the ChangeHub blog and various social media accounts- Develop a weekly email Newsletter

Communications, International Development

Activities and Societies: The Tulane Hullabaloo, The Phyllis M. Taylor Center for Social Innovation and Design Thinking, Global Service.

High School Diploma