Ashley E. Brabham Email & Phone Number

Los Angeles, California, United States

Key Account: Target

Los Angeles

Creator + Curator of MAKTUB Studio Candles, a collection of songs + luxury music-inspired candles. Black-woman owned + hand-mixed in Los Angeles. #SparkAVibe at www.maktubstudio.coAs seen in BuzzFeed, Allure Magazine, xoNecole.com, Fenty Beauty, Hunker Home + More.

Greater Los Angeles Area

Superbloom House/Mother - Account Supervisor (Feb. 2022 - June 2022)Key Accounts: Panera Bread, Honest CompanyATTN: - Account Supervisor (Oct. 2021 - Feb. 2022)Key Accounts: Mattel (UNO, Barbie, American Girl) 72andSunny/Hecho Studios/Brand Citizens - Sr. Brand Manager (Aug. 2019 - Oct. 2021)Key Accounts: Foot Locker, Pinterest, Google Home, MailChimp.

Greater Los Angeles Area

• Key Accounts: Kaiser Permanente
• Oversaw strategy, creative development and production for 2018 Open Enrollment campaigns across three key brand pillars (Thrive, Medical Excellence, Mental Health & Wellness) for TV, radio, OOH, print, paid and organic.
• Management of out-of-scope projects, including B2B initiatives and OOH experiential campaigns for Kaiser Permanente Oakland Airport Takeover.
• Cross-functional collaboration with media team to identify campaign KPIs and campaign measurement and performance reporting.
• Supervised a team of 4 Account Executives and 2 Account Coordinators.

Culver City, California

• Key Accounts: Lexus
• Led consistent communication with the Lexus Dealer Associations regarding media plans and sales performance highlights for multicultural segments.
• Collaborated closely with the media, strategy and analytics teams to identify LDA goals and objectives and deliver strategic and persuasive presentations during dealer marketing meetings.
• Supervise creative production for all Lexus Sales Events and L/Certified (Lexus Certified Pre-Owned) advertising campaigns, as well as monthly dealer advertising initiatives.

Greater Los Angeles Area

• Key Accounts: LEXUS
• Day-to-day account management of Lexus Dealership Association national advertising and marketing campaigns targeting Black, Hispanic, and LGBT luxury consumers, ensuring that all paid media campaigns are completed on.
• Outlining dealer sponsorship and partnership opportunities and leading experiential marketing campaigns, as well as managing brand alignment, client communication, consumer engagement and developing event recaps.
• Client liaison and lead facilitator in managing all creative direction, deliverables and production for monthly radio, TV, and digital paid media per the client’s requests and assuring final productions are to brand.

Greater New York City Area

• Key Accounts: Proctor & Gamble, Verizon Wireless, Major League Baseball, Rosa Regale, Target
• Managing earned media goals for Proctor & Gamble’s “Try it & Love it” and Gain Flings “Music To Your Nose” campaigns, including management of talent (Laz Alonso, The Braxton Sisters), in addition to securing media.
• Led community partnerships and earned media efforts for Major League Baseball’s Third Annual Diversity Business Summit garnering media coverage with Black Enterprise Online, Jet Magazine, Ebony Magazine, Arise TV, and.
• Executed consumer engagement campaigns for Banfi Vintner Rosa Regale’s “Paint the Town Rosa” and “Rosa & Brunch” campaigns with Bravo TV’s Chef Roble and Singer Estelle, including talent relations, sponsorship.
• Management of Verizon Wireless accounts, Small Business Empowerment Series and The Ultimate Reign HBCU Competition, including community partnerships, talent relations, vendor logistics, brand ambassador recruitment.
• Coordination of Target’s ESSENCE Black Women in Hollywood Luncheon sponsorship and Target’s Multi-ethnic holiday initiative including, vendor logistics and developing press materials.

New York, NY

• Key Accounts: Proctor & Gamble, Verizon Wireless, Hennessy
• Performed day-to-day account support on client programs including: Proctor and Gamble’s “My Black Is Beautiful” campaign and Bounty “We Love Our Schools” campaign; Verizon Wireless’ Small Business Empowerment Series.
• Coordinated media relations including media tracking and monitoring, writing media alerts and press releases, creating media lists and media pitching
• Oversaw the internship program of 3-4 interns per academic semester

New Haven, CT

• Writing 1-2 news releases per week
• Sending news releases to the media
• Contributor to the hospital newsletter
• Conducting interviews with various hospital employees
• Taking photos for publications
• Writing photo captions

Hamden, CT

• Assist the Dean of Graduate Student Affairs, and Multicultural Student Affairs
• Support the Associate Dean of Student Affairs.
• Advocate for multicultural student groups and programs on campus.
• Assist with graduate student events, and develop drafts of the graduate newsletter.
• Search committee member for the Director of Multicultural Education position.

Hamden, CT

• Assisting Professor Alexander Laskin with various research
• Conducted telephone surveys and completed content analysis on investor relations courses offered at accredited AEJMC universities.
• Completed content analysis on Forbes 100 Best Companies to Work For websites.

Greater New York City Area

• Marketing and Publicity Intern
• Performed office duties including copying, faxing, emailing and answer telephones.
• Created video B-Reels for artist’s portfolios; dubbed audio and video discs.
• Prepared promotional materials for mailings and various events.
• Assisted in the completion of expense reports.
• Located and organized related press clippings into portfolios.

New Haven, CT

• Provided assistance to both organization directors and case managers.
• Performed various office duties including faxing, filing, and data entry.

KC 101.3 FM

• Promoted KC101 radio station through out Connecticut.
• Ran promotional events at concerts, nightclubs, and grand openings, including setup and break down.
• Interacted with the consumer through games, and gave away prizes.
• Supervised one to two interns at a time.

Certificate Of Completion, 4A'S Southern California Institute Of Advanced Advertising Studies - Case Study: Mazda, Recipient Of The Monty Mckinney Award

The Institute of Advanced Advertising Studies (IAAS) is arguably the advertising industry’s longest running and most highly regarded.

Master Of Science, Public Relations

Coursework Completed: Public Relations Writing, Strategic Planning, Healthcare Issues in PR, Public Relations Theories, Crisis Management.

Bachelor Of Arts, Public Relations

Activities and Societies: PRSSARelated Coursework: Public Relations Writing, Agency & Corporate Public Relations, Public Relations.

Ba, Communications

Activities and Societies: F.E.M.A.L.E.S. (Sargent of Arms), American Advertising Federation (AAF) Student Chapter