Key Account: Target

Creator + Curator of MAKTUB Studio Candles, a collection of songs + luxury music-inspired candles. Black-woman owned + hand-mixed in Los Angeles. #SparkAVibe at www.maktubstudio.coAs seen in BuzzFeed, Allure Magazine, xoNecole.com, Fenty Beauty, Hunker Home + More.

Superbloom House/Mother - Account Supervisor (Feb. 2022 - June 2022)Key Accounts: Panera Bread, Honest CompanyATTN: - Account Supervisor (Oct. 2021 - Feb. 2022)Key Accounts: Mattel (UNO, Barbie, American Girl) 72andSunny/Hecho Studios/Brand Citizens - Sr. Brand Manager (Aug. 2019 - Oct. 2021)Key Accounts: Foot Locker, Pinterest, Google Home, MailChimp, Verizon, Virgin Voyages, Truth, SupercutsTBWA\Chiat\Day\LA - Account Supervisor (Oct. 2020 - April 2021)Key Account: GatoradeWrightOne Media Group - Sr. Account Supervisor (Sept. 2019 - December 2021)Key Accounts: Blackbird House CoworkingThe 360 Agency - Account Supervisor (Jan. 2019 - July 2019) Key Accounts: AT&T "Dream in Black" Integrated CampaignPhenomenon - Sr. Brand Manager (Oct. 2018 - Jan. 2019) Key Accounts: American Express, TD Ameritrade Institutional

Key Accounts: Kaiser Permanente • Oversaw strategy, creative development and production for 2018 Open Enrollment campaigns across three key brand pillars (Thrive, Medical Excellence, Mental Health & Wellness) for TV, radio, OOH, print, paid and organic social, online video and digital experiences.• Management of out-of-scope projects, including B2B initiatives and OOH experiential campaigns for Kaiser Permanente Oakland Airport Takeover.• Cross-functional collaboration with media team to identify campaign KPIs and campaign measurement and performance reporting.• Supervised a team of 4 Account Executives and 2 Account Coordinators.

Key Accounts: Lexus• Led consistent communication with the Lexus Dealer Associations regarding media plans and sales performance highlights for multicultural segments.• Collaborated closely with the media, strategy and analytics teams to identify LDA goals and objectives and deliver strategic and persuasive presentations during dealer marketing meetings. • Supervise creative production for all Lexus Sales Events and L/Certified (Lexus Certified Pre-Owned) advertising campaigns, as well as monthly dealer advertising initiatives.

Key Accounts: LEXUS• Day-to-day account management of Lexus Dealership Association national advertising and marketing campaigns targeting Black, Hispanic, and LGBT luxury consumers, ensuring that all paid media campaigns are completed on time and within budget.• Outlining dealer sponsorship and partnership opportunities and leading experiential marketing campaigns, as well as managing brand alignment, client communication, consumer engagement and developing event recaps.• Client liaison and lead facilitator in managing all creative direction, deliverables and production for monthly radio, TV, and digital paid media per the client’s requests and assuring final productions are to brand standards.

Key Accounts: Proctor & Gamble, Verizon Wireless, Major League Baseball, Rosa Regale, Target• Managing earned media goals for Proctor & Gamble’s “Try it & Love it” and Gain Flings “Music To Your Nose” campaigns, including management of talent (Laz Alonso, The Braxton Sisters), in addition to securing media coverage with the Steve Harvey Show, Rolling Out Magazine, Ebony Magazine, ESSENCE, Madame Noire, Refienery29, POPSUGAR and more.• Led community partnerships and earned media efforts for Major League Baseball’s Third Annual Diversity Business Summit garnering media coverage with Black Enterprise Online, Jet Magazine, Ebony Magazine, Arise TV, and more.• Executed consumer engagement campaigns for Banfi Vintner Rosa Regale’s “Paint the Town Rosa” and “Rosa & Brunch” campaigns with Bravo TV’s Chef Roble and Singer Estelle, including talent relations, sponsorship management (Essence Festival, American Black Film Festival), vendor logistics, and coordination of social media content and conversational calendar.• Management of Verizon Wireless accounts, Small Business Empowerment Series and The Ultimate Reign HBCU Competition, including community partnerships, talent relations, vendor logistics, brand ambassador recruitment, and contest logistics.• Coordination of Target’s ESSENCE Black Women in Hollywood Luncheon sponsorship and Target’s Multi-ethnic holiday initiative including, vendor logistics and developing press materials. • Day-to-day management of project timelines, campaign deliverables, client communications, creating various press materials, recap reports and developing and monitoring project budgets including expense tracking and reporting to supervisors.

Key Accounts: Proctor & Gamble, Verizon Wireless, Hennessy • Performed day-to-day account support on client programs including: Proctor and Gamble’s “My Black Is Beautiful” campaign and Bounty “We Love Our Schools” campaign; Verizon Wireless’ Small Business Empowerment Series, “Confessions of a Smart-a-holic” live stream series, Hispanic Heritage Month Celebration, and “A Day In the Life of a History Maker” Black History Month campaign; Hennessy Black launch and Hennessy Artistry campaign• Coordinated media relations including media tracking and monitoring, writing media alerts and press releases, creating media lists and media pitching• Oversaw the internship program of 3-4 interns per academic semester

• Writing 1-2 news releases per week• Sending news releases to the media• Contributor to the hospital newsletter• Conducting interviews with various hospital employees• Taking photos for publications• Writing photo captions• Updating copy on the YNHH nursing website

Assist the Dean of Graduate Student Affairs, and Multicultural Student Affairs• Support the Associate Dean of Student Affairs. • Advocate for multicultural student groups and programs on campus.• Assist with graduate student events, and develop drafts of the graduate newsletter.• Search committee member for the Director of Multicultural Education position.

Assisting Professor Alexander Laskin with various research•Conducted telephone surveys and completed content analysis on investor relations courses offered at accredited AEJMC universities.•Completed content analysis on Forbes 100 Best Companies to Work For websites.

Marketing and Publicity Intern•Performed office duties including copying, faxing, emailing and answer telephones.•Created video B-Reels for artist’s portfolios; dubbed audio and video discs.•Prepared promotional materials for mailings and various events.•Assisted in the completion of expense reports.•Located and organized related press clippings into portfolios.•Updated and mailed artist press kits.

•Provided assistance to both organization directors and case managers.•Performed various office duties including faxing, filing, and data entry.

•Promoted KC101 radio station through out Connecticut.•Ran promotional events at concerts, nightclubs, and grand openings, including setup and break down.•Interacted with the consumer through games, and gave away prizes.•Supervised one to two interns at a time.