Ashley Eckhoff Email & Phone Number

GENERALIST | TECHNOLOGIST | THINKERI've spent my career working hard to develop strong products and customer relationships for my company. I started by spending the first years of my career programming CAD software before transitioning into a Product Management role and then a Marketing Management role. Working in these different roles has given me an appreciation and knowledge of how organizations work across disciplines and has allowed me forge experience in bridging the gaps between those disciplines. For the past decade or so my focus has been on additive manufacturing, but I try to foster a broad set of interests and skills that I can apply to my work in various different ways. Since 1997, I have worked for 5 different companies in the CAD software industry without ever leaving my chair (due to a series of company name changes and acquisitions.) In that time I've seen the industry move from UNIX workstations to a Windows-based environment and from ANSI C to .NET, and along the way I've worked to keep my skills current so that I can continue to bring value to the organizations for which I've worked and the customers we service.The best part of my current position is getting to share our customers' success stories with the world. On a daily basis, I'm responsible for setting our messaging around additive manufacturing (AM), so I might be writing an article, putting together collateral for our team, or talking with a customer about how they've used our products to innovate past a difficult problem.PROFESSIONAL SPECIALTIES:- Setting product vision and strategy (market research, product mix, pricing, development planning)- Experience with multiple sales verticals (automotive, aerospace, energy, medical, machinery, electronics)- Customer engagement & interaction (problem solving, education, sales engagement)- Reputation building (keynotes, presentations, podcasts, webinars, event planning)- Sales engagements & assistance (marketing (ABM) campaigns, presentations, demonstration execution)- Creation and delivery of marketing collateral (podcasts, webinars, presentations, demonstrations)- Technical writing (documentation, whitepapers, blog posts, press releases, technical articles)- Software development (programming, development life-cycle, test plan authoring and execution)- Legal contracts (negotiations, reviewing)- Relationship building (networking, consensus generation, workshop leadership)

Listed skills include Testing, Pricing, Market Research, Contract Writing, and 14 others.