Ashley Degroot Email & Phone Number

Tulsa, Ok, Us

Tulsa, Oklahoma, United States

- Leads marketing campaigns and initiatives to boost sales in targeted areas and products within mortgage- Develops strategic content to market mortgages and home equity to both clients and prospects- Responsible for overseeing software and technology to facilitate sales by optimizing marketing assets within the tool for maximum efficiency

Oklahoma City, Oklahoma, United States

- Strategically and creatively managed direct marketing, targeted marketing and segmentation projects for various audiences - Responsible for content execution, initiative planning, strategic messaging, project management, reporting and ongoing support for specific target audiences- Sought to understand the target audience to guide efforts that grew leads, influenced sales’ goals and increased brand sentiment- Knowledgeable in Paycom’s wholistic marketing and sales strategy - Used audience insights and analytics to inform leadership and support strategy

Oklahoma City, Oklahoma, United States

- Lead strategic projects leveraging recruitment marketing campaigns, content, videos, etc. with platform specific framing that amplifies the employer brand messaging.- Create strategic engagement plans to help grow Paycom’s social media channels, brand awareness and sentiment.- Submit product feedback to improve candidate experience and develop business cases to prioritize development.- Create, analyze and present on weekly reports. This includes using audience insights and analytic tools to inform content strategy.- Manage multiple projects, tight deadlines and communication with stakeholders.- Manage creative development, including working with writers, video producers, designers and developers to fulfill content pieces.- Mentor and develop new recruitment marketers to develop team skill set- Serve as subject matter expert in Paycom’s customer demographics and current and future products.- Ensure product benefits are consistently and properly presented to the appropriate audiences across all mediums.- Think strategically and creatively, and work collaboratively with the marketing department and other internal teams- Research recruitment marketing and employer brand opportunities, designs, testing, best practices and vendors that can enhance our strategy.

Oklahoma City, Oklahoma

- A key contributor in developing a comprehensive recruiting marketing plan and budget.- Executing and implementing recruiting marketing strategies designed to generate new applicants, improve employee engagement and increase brand presence. - Tracking and reporting on all recruiting applicant and engagement generating activities.- Managing the production of recruiting marketing materials including newsletters, blog posts, social media, events, printed items, email, direct mail pieces, video and more.- Developing a strategic marketing vision and executing at a tactical level. - Creating and managing relationships across the organization as well as with customers, prospects and vendors. - Developing and managing integrated marketing campaigns.

Oklahoma City, Oklahoma

- Worked with Paycom's database to help with the generation and processing of leads to create revenue.- Developed new ways to improve all processes to help with efficiency and effectiveness.- Assisted sales representatives and client relations representatives so that they received the most accurate and updated information on all prospect and client information.- Worked directly with the prospects and clients and assisting them in various different aspects to ensure that their needs are being met.

Oklahoma City, Oklahoma, United States

- Prepared and deployed communication action plans including crisis communications.- Ensured the communications team was effectively carrying out club communications in a timely manner.- Worked with the communication team to provide effective communications to members and prospective members including writing, editing, updating the website, social channels and print items.- Planned luncheons, happy hours and any other events. - Organized, designed and submitted the Ad Club Achievement Books.

Tulsa, Oklahoma

- Worked with top sales representatives and partners to improve the various companies' social media platforms.- Created a brand for the companies that will allow them to stand out among the competition. - Developed content and incorporated new events to help with relevancy and consistency. - Organized content calendars to improve the companies' overall organization and efficiency. - Designed a 2019 product catalog with a new and improved look and feel.- Re-branded the companies to have a more refined image. - Worked with the various companies and made them more efficient through organizational and marketing tactics. - Helped with the creation and launch of a new brand for a line of targeted products for Triova Pharmaceuticals called Botavo Health. - Fostered original ideas for marketing, social media, labeling, design and more.

Norman, Oklahoma

- Managed team of six student employees.- Created and executed marketing campaigns.- Fostered new relationships with students, entrepreneurs, faculty, staff, departments and companies by collaboration and partnerships through campus and community outreach.- Created a new standard and brand for the Hub across all social media platforms and managed the content.- Encouraged original ideas from team for operational, programmatic and creative solutions.- Upheld high expectations of providing a welcoming atmosphere in a Hub open to any students and guests.- Helped coordinate, prepare for and execute all Hub events.- Given over 200 tours and crafted ways to give each group the best user experience possible.- Established policy and procedures for the marketing department by creating a marketing handbook.

Norman, Oklahoma

- Learned advanced skills with cameras, EVS, and big screens. - Set up and assisted with broadcasts.- Helped edit and come up with creative ideas for the introduction videos for certain sports. - Worked closely with DakStats.

Norman, Oklahoma

Responsible for designing pages, meeting deadlines and coming up with new ideas for the yearbook. All of our work is done through InDesign.

Norman, Oklahoma

Responsible for building relationships with OU Alumnae through calling them and updating their current information and asking them for donations to their University to better campus.

Norman, Oklahoma

Elected Historian to serve for the University of Oklahoma chapter of PRSSA and increased members by 75%.

Norman, Oklahoma

- Led a team of nine students.- Helped the digital department students with the management of their individual accounts. - Conducted meetings to spark creativity and innovation for the digital content created for Lindsey + Asp internally.- Assisted with the management of University of Oklahoma athletic accounts; women's soccer and women's basketball.- Hired the new digital department through reviewing applications and in-depth interviews.

Norman, Oklahoma

- Planned and executed all major social events for over 400 people.- Created relationships with vendors and negotiated contracts.- Worked with a budget and strict timelines to create memorable events for the chapter. - Managed and trained a committee of members to assist with the events.- Fostered original ideas for themes, venues and decorations for each event with my committee and through the creation of surveys for the chapter as a whole.

Tulsa, Oklahoma

- Assisted sales and accounting with a paperless office project.- Organized, scanned, indexed and other support as needed.

Bachelor'S Degree, Public Relations

Activities and Societies: Alpha Omicron Pi, Lindsey + Asp, Public Relations Student Society of America, Colour World, Camp Crimson.

Education record

Activities and Societies: Junior and Senior Editor of the yearbook, Student Council and Cookie Girls.Tulsa, Oklahoma