Ashley E. Gaines Email & Phone Number

Bakersfield, California, United States

San Bernardino, Ca

Non-Profit executive for multi-faceted foundation supporting community college system serving 25,000+ college students, 2000+ corporate trainees and 200+ entrepreneurs; and public media (KVCR) audiences for PBS-TV and NPR-Radio channels serving Riverside, San Bernardino, and Los Angeles counties, and PBS-based First Nations Experience (FNX) channel carried by stations in 33 states. Planned and coordinated the merger of 2 foundations into the Inland Futures Foundation (IFF) to support KVCR PBS/NPR stations, FNX-PBS channel, and the EDCT Division. Managed operations and restructuring, developed the board of directors, established nonprofit 501(c) 3 status, hired management and staff, and completed strategic and marketing plans. Prepared and managed operating, marketing, and grant budgets, and ensured compliance with legislative and regulatory requirements. Maintained social media, website and email marketing. Performed strategic marketing, communications, community outreach,strategic partnership development, and resource development.• Acquired market analytics to plan market share growth, high demand programming and content, branding, media marketing, and sales for PBS/NPR stations.• Incorporated market research to inform communications, marketing planning, and community outreach activities. Prepared messaging, communications, and collateral for strategic partners in grant projects.• Planned and facilitated community and business forums, and solicited feedback for existing and planned programming from community residents, local elected officials, and leaders from nonprofits, industry, and K12 schools.• Community and business engagement activities cultivated strategic partnerships with public, private and community stakeholders for grant projects, public media pledges and donations, and corporate sponsorships, generating $6M+ to support Public Media operations, and the Innovation & Entrepreneurship (IE) Accelerator facilities and program development

San Bernardino, California

• Founder and Lead Organizer of 1 Million Cups San Bernardino. • Plan monthly event to support small business owners and aspiring entrepreneurs through education, networking, and guest speakers. • Manage all marketing and outreach efforts to become one of the largest 1 Million Cups communities in the country. This includes social, digital, and print advertising. • Featured monthly on the Inland Empire’s PBS station, Empire Network/KVCR.• 80-100 attendees monthly• Successfully attained grants to support the community as well as raise donations for entrepreneurship activities.

San Bernardino, Ca

• Attained $3 million in grant funds within 3 years at Inland Futures Foundation to fund the Innovation and Entrepreneurship (IE) Accelerator. • Created opportunity to pursue additional $3 million grant from Department of Commerce for a 25,000 square foot training facility located in San Bernardino. which will house a makerspace with pathways to San Bernardino Valley College as well as an incubator, international accelerator, and a massive corporate training facility with employment training panel (ETP) funds to cover training needs to support business growth, expansion and diversification. This will be known as the Innovation and Entrepreneurship (IE) Accelerator.• Established 1 Million Cups San Bernardino to support aspiring entrepreneurs and small businesses throughout the surrounding communities. Adding new support services including workshops to be housed under the IE Accelerator. The 1 Million Cups program created an opportunity to engage community members while still in the planning stages of the IE Accelerator. This led to an initial interest list and immediate membership of the IE Accelerator as well as a successful initial launch for the kids camps over the first summer.

Assumed ownership of family business enterprises engaged in land management operations. Within 2 years of obtaining business equity, transitioned business from sole proprietorship to incorporation, hired management team and renegotiated and secured long-term lease contracts with multiple businesses. Actions resulted in significant valuation increases in business enterprise and ultimate sale within 3-year strategic plan.

Los Angeles, Ca

Led marketing and public relations activities for government contracting company with 14 locations throughout Greater LA serving 40,000+ customers annually from underserved populations. Planned, developed, and implemented all marketing communications activities to increase awareness of the brand to positively impact grant activities and customer recruitment. Managed marketing and advertising budgets, and prepared annual marketing plan. Conducted outreach activities to elected officials, public agencies, and community and corporate partners. Established and optimized company branding thru web presence, social media, and traditional print media and advertisements targeting industry sectors aligned with the company’s workforce development, entrepreneurship, and job training contracts. Designed and managed company website including all social media platforms. Key member of company leadership charged with strategic partnership development with community college, public, business and community-based stakeholders who were incorporated into funded grant projects. Grant efforts resulted in $18 million in grant and consulting contracts from public sector (city, county, state, federal), public utilities, and corporate foundations sources. Directly participated in healthcare grant efforts to acquire federal $5M H-1B Healthcare Nursing Grant, state $750K Healthcare Career Ladders Grant, and $750K city Healthcare Career Ladders Grant; and the City of LA $2.5M Harbor BusinessSource entrepreneurship grant.

Greater Los Angeles Area

Developed community engagement, recruitment, and marketing strategic plan for promotion of the English Literacy and Civics Collaborative for 5 of 9 Los Angeles Community Colleges. Marketing communications strategies included printed collateral, digital design and online tools for outreach to and recruitment of socially, culturally and economically underserved populations, including Limited English Proficient immigrants. Coordinated collaboration efforts to acquire annual grant program funding from the State of CA, and ensured compliance with legislative and regulatory requirements. Led multi-college team that researched, developed and composed program grant proposals. Developed consensus among partner colleges for program planning, metrics, and funding allocations, resulting in $1.5M grant award from the State of CA.

San Bernardino, Ca

As a key member of the multimedia team, planned, organized and supervised a project team charged with provision of technical expertise and services in graphics, multimedia, video, and web-based design services for online instructional courses for all assigned academic departments at the university. Participated in assigned projects as project lead. Coordinated multimedia, instructional technology and design aspects of the US Department of the Navy Congressional Earmark for development of two Online Master’s degree programs in Criminal Justice and Public Administration. Planned, organized, and coordinated multimedia and instructional design projects from conception to completion; and monitored and reported grant compliance to CSU Principal Investigator. Lead Consultant for team of graphic designers, web developers, and multimedia technicians participating in online instructional course development.

San Bernardino, Ca

Designed and developed instructional curriculum for and provided instruction in areas of web and graphic design at California State University (CSU) campuses in San Bernardino, San Marcos, and Northridge. Developed and maintained an educational website for students to obtain up-to-date information on design and wrote the instructional manuals utilized in classes. Developed program proposals for expansion of company services from CSU San Bernardino to include program delivery to the CSU Northridge and CSU San Marcos service areas, tripling company revenues in first year of operation. Taught web design, graphic design, and creative arts.

Cabazon Ca

Advertising Project Management – Planned, organized and directed the creation of written materials, including press releases, and targeted messages. Supervised and established short-term and long-term advertising objectives. Managed all media including television, radio, outdoor, newspaper, magazine, internet, cable, and direct mail, and placed all print advertising and selected outdoor advertising locations. Composed all radio and television advertising and designed, produced, and managed all print materials for a wide range of audiences required for targeted marketing efforts. Communication media included: radio, television, and all print advertising such as billboards, newspaper and magazine ads, direct mail, posters, fliers, and menus.Market Research – Improved market penetration and saturation, while developing the company’s image within the Southern California target market. Collaborated with the Marketing Director and market research consultants to customize target market data reports to reflect sales and new customer trending for use in Strategic Marketing Plans. Utilized market data reports and census data to develop special events promotions reflecting income and expenditure trends for targeted customer bases throughout Southern California, and gauged outcomes with planning to ensure increased market share and competitiveness in the casino industry.Fundraising & Events Planning – Participated as member of special events committee that coordinated event planning, corporate sponsorships, and team sales promotions for 2 PGA Golf Tournaments hosted at the Southern California PGA Golf Course (Beaumont, CA) that supported corporate and social responsibility initiatives of the Tribal and Casino entities, in addition to developing and maintaining database of businesses, individuals and elected officials for sponsorship to and donations for political fundraisers.

Bachelor Of Business Administration (Bba), Information And Decision Sciences

Business Administration And Management, General