- Perform all media buying on Facebook, Snapchat, TikTok, and Google ads for various e-commerce brands.- Work with a Creative Strategist when needed to design winning ads for both feeds and stories.- Manage copywriting across all platforms.- Communicate weekly via Trello with clients regarding ad performance, creative briefs, updates etc.- Develop bi-weekly creative briefs for new ad concepts.- Analyze and optimize accounts on a daily basis.

- Managed digital advertising budget for the following brands: Girlfriend Collective, WildFox, Ellie, Beachly, Vellabox and others.- Implemented new ad buying and creative strategies for Beachly leading to record-breaking numbers for their 2020 Spring, Summer and Fall launched.- Managed full account builds, creative direction, optimizations and owned key performance updates.- Strategized with creative team on new ad concepts weekly.- Acted as POC for all clients.

- Manage over $1,000,000 in quarterly digital advertising budget for the following brands: APL, Love Wellness, QALO, Incrediwear, SNOW Teeth Whitening and Victory Grips.- Continuously test on Facebook Ads Manager. Whether it’s trying new bid strategies, creatives, ad formats, copy I’m always up for the challenge.- Executed an extremely successful Black Friday/Cyber Monday campaign, resulting in over a 2x return for the client.- Responsible for building hot, warm and cold Facebook audiences.- Analyze account performance daily and make decisions on the fly.- Responsible for copywriting and maintaining a consistent brand voice across all platforms.- Work with the team to brainstorm new, engaging ad concepts for our clients every week.- Act as the POC for various clients, meet weekly to discuss performance and future strategy.

Manage Social Media and Creative for our food and beverage client. My responsibilities include:- Plan and execute social media strategies across all channels (Facebook, Instagram, Twitter, Pinterest)- Manage social media advertising budget for client - Produce and Monitor social media advertising campaigns via Facebook Ads Manager- Experience in writing various forms of ad copy depending on campaign objective- Skilled in establishing, creating and maintaining a consistent brand tone and voice across all ads- Proficient in social media targeting and communication via Facebook Ads Manager- Spearhead development and production of recipe video content - Keep client's website up-to-date with current recipes and other content- Manage marketing material creation and print production- Increased clients Facebook followers by 100% thus increasing brand recognition- Help plan and coordinate client events- Administer monthly email campaigns using the platform MailChimp- Analyze monthly Facebook diagnostic reports regarding customer engagement, impressions, and segment reach/presence Some other responsibilities include:Work with our entertainment clients to help find potential brand partners.Assist in various projects when needed.

As an intern my responsibilities included:- Create and Develop social media calendars for various clients- Curate weekly content for food and beverage client and company- Assist in filming monthly recipe videos