Ashley Elleby, Mba Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

Owning the lifecycle and customer growth strategy for Amazon Music’s unlimited music subscription service; managing the product roadmap to optimize onboarding flows, enhancing personalization and song recommendations, driving fandom and customer loyalty, and improving customer retention

Startup and small business consulting focused on helping Founders find product market fit, building go-to-market strategies, influencer marketing, and other strategic partnerships

Palo Alto, Ca, Us

Learning the principles of Venture Capital investing (starting your own fund, angel investing, due diligence, etc)

Providing advisory support for startups and small businesses in Google For Startups Spring cohort.

San Francisco, Ca, Ca

Shaped the go-to-market strategy and value creation planning for B2C & Security startups in the CapitalG portfolio. Supported the Investment team's due diligence period with marketing & partnership assessments during the pre & post-investment deal stages

Mountain View, Ca, Us

Developed the go-to-market strategy to relaunch Google Meet during the pandemic and grew total user base by XX%, offering free online meeting services to schools, healthcare organizations, non-profits, and small businesses. Coordinated a new online retail strategy for Google’s hardware devices. Re-designed the Google Store website, upgraded the SEO, created personalized promotional banners, cross-sell product bundles, and shopping cart reminders. Driving unit sales up XX% over two quarters post launch and converting XXM customers to multi-device owners.Improved user trust and perception of Google’s Privacy & Security practices by creating hyper-targeted in-product marketing prompts and email notifications.

Mountain View, Ca, Us

Products Shipped: CAPPA (marketing campaign management), Footprints Integration (deep data analytics for consumer apps), Targeting Set Builder (Machine Learning model to build and iterate campaign targeting sets in real time).Led a team of designers, researchers, engineers, data scientists and product managers to deliver multiple ML-powered marketing campaign management solutions in partnership with Google Marketing & Google Analytics & Notifications Team. Created and drove the product vision, strategy, and multi-year roadmap for app functionality and cross-product marketing campaigns, increasing marketing spend ROI by X%Scaled the app for global adoption to four digital marketing channels (owned, email, SEO, paid), managing 300+ cross-product campaigns quarterly. Partnered with engineering, marketing, legal, and privacy to develop and integrate a new algorithm to predict which digital marketing campaign metrics indicate future success

Mountain View, Ca, Us

Built global digital marketing campaigns driving hundreds of millions of iOS app installs for YouTube, Chrome, Google Search, Photos, and Maps. Increased Daily Active Usage (DAU) by XX%.Increased Google hardware device sales during prime shopping moments leveraging out of home, influencer, and in-product marketing. Using the new Google Assistant as a proof point, drove product consideration up XX points.Launched go-to-market campaigns for the Pixel 3a and Pixel 4 in 17 countries, leveraging SEO, paid, organic, and owned media channels

Alyssa Vermell is an apparel company dedicated specifically to creating high quality and fashionable business casual clothing for tall (5'9"+) women (alyssavermell.com).Managed an e-commerce platform dedicated to building a supportive community of tall women. Curated a garment portfolio that offers closet staples unique to the marketplace and competitive in price and quality. Developed social media and paid marketing campaigns to drive trial, build brand awareness; 100% satisfaction rate for hundreds of customers (100s of 5star reviews). Fundraised $10k+ through a successful Kickstarter campaign. Built brand and product partnerships with WNBA and WNCAA teams.

Various work around project management, brand and product building, digital marketing strategies to drive growth in sales & brand awarenessACH FoodsTopps, Bazooka Candy CorpVaya Pharmacy

Purchase, New York, Us

Purchase, New York, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Chesterfield, Mo, Us

Concentration: Marketing and Entrepreneurship

Greater Chicago Area, Il, Us

•Directed the design and development of an in-store floor display to support the nationwide launch of a new Velveeta product.•Identified a whitespace and developed a product concept, positioning, and marketing strategy for Velveeta’s future brand extension. Expected annual revenue, $50MM.•Utilized consumer demographics and insights to develop a new flavor for Velveeta to launch for Super Bowl 2012.•Created a 3-yr pipeline of additional new flavors to cater to regional trends and prevent current users from switching to other brands of shelf stable cheeses.

Budapest, Budapest, Hu

ORIENS is the region’s largest locally owned M&A advisory and private equity fund management firm•Worked with a local cancer research firm to understand the current business model and future growth expectations•Developed a sales and marketing strategy to enable the business to expand and bring its patented technology into the US

Raynham, Ma, Us

•Conducted multiple external supplier audits to ensure FDA compliance on surgical instruments and implants. •Created new inspection processes for incoming manufacturing materials to prevent product mix-ups.•Lead Lean project to reduce cycle time for custom order surgical instruments.

New Brunswick, Nj, Us

•Removed the risk of a $100k loss in sales by ensuring adequate product supply during a technology upgrade at an external manufacturing facility.•Directed a cross-functional strategic initiative to make Baby Gift Sets FDA compliant.•Designed an inventory reduction model to reduce inventory dollars by $700k (a 42.6% reduction) in six weeks.•Managed the successful launch of eight new products through robust planning and cross functional decision making.

Raritan, Nj, Us

•Managed the development and integration of design changes to eight new 11/12mm trocar sleeves to support new product launches.•Organized the production of 4000+ prototypes to be used for equipment validations.•Stabilized a new production line by developing multiple equipment validation procedures.

Cincinnati, Ohio, Us

•Automated a multi-level Operations Management scorecard eliminating over 1200 lost hours of manual data referencing.•Developed and implemented two reliability tools to monitor and track shipments and cases filled at global warehouses; identifying and improving supplier dependability.

Chicago, Us

*Identified and eliminated $50K of global excess inventory by optimizing the supply chain of repair and consumable parts*Created a tool that identifies potential excess to assist Asset Team in decreasing future inventory defects

Chicago, Us

*Designed carrying trays to protect VCT diodes from potential defects on assembly line that resulted in a 30% decrease of failures*Assisted in verifying patent for new flex component to decrease module failures*Conducted reliability tests for VCT detector to ensure precise product life-span estimations

Master Of Business Administration - Mba, Marketing, Entrepreneurship

Executive Education, Business Administration And Management, General

Fashion Design

B.S., Industrial And Systems Engineering