Ashley Elleby, Mba's Location
New York, New York, United States, United States
Ashley Elleby, Mba's Contact Details
Ashley Elleby, Mba work email
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Ashley Elleby, Mba personal email
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About Ashley Elleby, Mba
Ashley has 13+ years of experience in global product strategy, growth marketing, and product management at Google, Amazon, and top global CPG companies. In her current role at Amazon, she leads the Global Lifecycle team, where she is responsible for engagement, retention, and loyalty for the Amazon Music app. Her past roles have included Vice President of Marketing and Strategy for CapitalG's VC portfolio companies and Head of Growth for Google, developing marketing and product growth strategies for 50+ Google apps, devices, and sub-brands. Ashley has extensive entrepreneurial experience, serving as Founder for the tall women's apparel brand Alyssa Vermell Apparel and an investor for NYC restaurant startup Mrs. Dorsey's Kitchen. She is also an Angel Investor and consultant for a number of black-led startups. She is a strong advocate for increasing minority and women representation in the tech space (startups and long standing corporations) and in her free time mentors small business owners, budding entrepreneurs, and MBA grads interested in transitioning into tech.
Ashley Elleby, Mba's Current Company Details
Ashley Elleby, Mba Work Experience Details
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Ai InvestorAestheticNew York, Ny, Us
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Global Head Of Engagement And RetentionAmazon Music Jun 2022 - PresentSan Francisco, California, UsOwning the lifecycle and customer growth strategy for Amazon Music’s unlimited music subscription service; managing the product roadmap to optimize onboarding flows, enhancing personalization and song recommendations, driving fandom and customer loyalty, and improving customer retention -
Chief Executive OfficerEvaa Consulting Oct 2021 - PresentStartup and small business consulting focused on helping Founders find product market fit, building go-to-market strategies, influencer marketing, and other strategic partnerships
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Black Venture Institute - Summer 2022Blck Vc Jun 2022 - Jul 2022Palo Alto, Ca, UsLearning the principles of Venture Capital investing (starting your own fund, angel investing, due diligence, etc) -
AdvisorGoogle For Startups Feb 2022 - Jun 2022Providing advisory support for startups and small businesses in Google For Startups Spring cohort.
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Vice President - Marketing & GrowthCapitalg Oct 2021 - Jun 2022San Francisco, Ca, CaShaped the go-to-market strategy and value creation planning for B2C & Security startups in the CapitalG portfolio. Supported the Investment team's due diligence period with marketing & partnership assessments during the pre & post-investment deal stages -
Head Of Growth - Devices & Services, Brand & Privacy & Security, Google AdsGoogle Sep 2020 - Oct 2021Mountain View, Ca, UsDeveloped the go-to-market strategy to relaunch Google Meet during the pandemic and grew total user base by XX%, offering free online meeting services to schools, healthcare organizations, non-profits, and small businesses. Coordinated a new online retail strategy for Google’s hardware devices. Re-designed the Google Store website, upgraded the SEO, created personalized promotional banners, cross-sell product bundles, and shopping cart reminders. Driving unit sales up XX% over two quarters post launch and converting XXM customers to multi-device owners.Improved user trust and perception of Google’s Privacy & Security practices by creating hyper-targeted in-product marketing prompts and email notifications. -
Product Manager - Internal Marketing Apps & AnalyticsGoogle Jan 2019 - Sep 2020Mountain View, Ca, UsProducts Shipped: CAPPA (marketing campaign management), Footprints Integration (deep data analytics for consumer apps), Targeting Set Builder (Machine Learning model to build and iterate campaign targeting sets in real time).Led a team of designers, researchers, engineers, data scientists and product managers to deliver multiple ML-powered marketing campaign management solutions in partnership with Google Marketing & Google Analytics & Notifications Team. Created and drove the product vision, strategy, and multi-year roadmap for app functionality and cross-product marketing campaigns, increasing marketing spend ROI by X%Scaled the app for global adoption to four digital marketing channels (owned, email, SEO, paid), managing 300+ cross-product campaigns quarterly. Partnered with engineering, marketing, legal, and privacy to develop and integrate a new algorithm to predict which digital marketing campaign metrics indicate future success
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Global Growth Strategy | Product Marketing Manager | Web & Mobile PromosGoogle Feb 2018 - Jan 2019Mountain View, Ca, UsBuilt global digital marketing campaigns driving hundreds of millions of iOS app installs for YouTube, Chrome, Google Search, Photos, and Maps. Increased Daily Active Usage (DAU) by XX%.Increased Google hardware device sales during prime shopping moments leveraging out of home, influencer, and in-product marketing. Using the new Google Assistant as a proof point, drove product consideration up XX points.Launched go-to-market campaigns for the Pixel 3a and Pixel 4 in 17 countries, leveraging SEO, paid, organic, and owned media channels
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Chief Marketing Officer | FounderAlyssa Vermell Apparel, Llc Aug 2011 - Mar 2018Alyssa Vermell is an apparel company dedicated specifically to creating high quality and fashionable business casual clothing for tall (5'9"+) women (alyssavermell.com).Managed an e-commerce platform dedicated to building a supportive community of tall women. Curated a garment portfolio that offers closet staples unique to the marketplace and competitive in price and quality. Developed social media and paid marketing campaigns to drive trial, build brand awareness; 100% satisfaction rate for hundreds of customers (100s of 5star reviews). Fundraised $10k+ through a successful Kickstarter campaign. Built brand and product partnerships with WNBA and WNCAA teams.
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Independent Marketing ConsultantVarious May 2016 - Jan 2018Various work around project management, brand and product building, digital marketing strategies to drive growth in sales & brand awarenessACH FoodsTopps, Bazooka Candy CorpVaya Pharmacy
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Marketing Manager Innovation, Quaker Snack BarsPepsico Apr 2015 - Mar 2016Purchase, New York, Us -
Marketing Manager Base Business, Quaker Snack BarsPepsico Mar 2014 - Apr 2015Purchase, New York, Us
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Associate Brand Manager- Private Brands, Wholesome SnacksConagra Foods Jul 2013 - Feb 2014Chicago, Illinois, Us -
Assistant Brand Manager/Shopper MarketingConagra Foods Jul 2012 - Jul 2013Chicago, Illinois, Us
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2010 Fellow At Washington University In St. LouisThe Consortium For Graduate Study In Management Mar 2010 - May 2012Chesterfield, Mo, UsConcentration: Marketing and Entrepreneurship -
Associate Brand Manager Intern-Velveta CheeseKraft Foods Jun 2011 - Aug 2011Greater Chicago Area, Il, Us•Directed the design and development of an in-store floor display to support the nationwide launch of a new Velveeta product.•Identified a whitespace and developed a product concept, positioning, and marketing strategy for Velveeta’s future brand extension. Expected annual revenue, $50MM.•Utilized consumer demographics and insights to develop a new flavor for Velveeta to launch for Super Bowl 2012.•Created a 3-yr pipeline of additional new flavors to cater to regional trends and prevent current users from switching to other brands of shelf stable cheeses. -
ConsultantOriens Ltd, Danube Fund Apr 2011 - Jul 2011Budapest, Budapest, HuORIENS is the region’s largest locally owned M&A advisory and private equity fund management firm•Worked with a local cancer research firm to understand the current business model and future growth expectations•Developed a sales and marketing strategy to enable the business to expand and bring its patented technology into the US -
Supplier Quality EngineerDepuy Synthes Nov 2009 - Jul 2010Raynham, Ma, Us•Conducted multiple external supplier audits to ensure FDA compliance on surgical instruments and implants. •Created new inspection processes for incoming manufacturing materials to prevent product mix-ups.•Lead Lean project to reduce cycle time for custom order surgical instruments. -
Supply Chain PlannerJohnson & Johnson Mar 2009 - Nov 2009New Brunswick, Nj, Us•Removed the risk of a $100k loss in sales by ensuring adequate product supply during a technology upgrade at an external manufacturing facility.•Directed a cross-functional strategic initiative to make Baby Gift Sets FDA compliant.•Designed an inventory reduction model to reduce inventory dollars by $700k (a 42.6% reduction) in six weeks.•Managed the successful launch of eight new products through robust planning and cross functional decision making. -
Development EngineerJohnson And Johnson-Ethicon Endo-Surgery Jul 2008 - Mar 2009Raritan, Nj, Us•Managed the development and integration of design changes to eight new 11/12mm trocar sleeves to support new product launches.•Organized the production of 4000+ prototypes to be used for equipment validations.•Stabilized a new production line by developing multiple equipment validation procedures. -
Customer Service/Logistics InternProcter And Gamble May 2007 - Aug 2007Cincinnati, Ohio, Us•Automated a multi-level Operations Management scorecard eliminating over 1200 lost hours of manual data referencing.•Developed and implemented two reliability tools to monitor and track shipments and cases filled at global warehouses; identifying and improving supplier dependability. -
Eid Intern-Global Asset Optimization Project LeaderGe Healthcare May 2006 - Aug 2006Chicago, Us*Identified and eliminated $50K of global excess inventory by optimizing the supply chain of repair and consumable parts*Created a tool that identifies potential excess to assist Asset Team in decreasing future inventory defects -
Eid Intern - Ct Detector EngineerGe Healthcare May 2005 - Aug 2005Chicago, Us*Designed carrying trays to protect VCT diodes from potential defects on assembly line that resulted in a 30% decrease of failures*Assisted in verifying patent for new flex component to decrease module failures*Conducted reliability tests for VCT detector to ensure precise product life-span estimations
Ashley Elleby, Mba Skills
Ac Nielsen
Sap
Database Management
Data Analysis
Cross Functional Team Leadership
Lean Manufacturing
Six Sigma
Product Development
Project Management
Process Improvement
Team Leadership
Change Management
Supply Chain Management
Program Management
Microsoft Excel
Strategic Planning
Microsoft Office
Minitab
Leadership
Marketing Strategy
Statistics
Market Research
Product Management
Supply Chain
Entrepreneurship
Marketing
Forecasting
Ashley Elleby, Mba Education Details
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Washington University In St. Louis - Olin Business SchoolEntrepreneurship -
The Wharton SchoolGeneral
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Massachussets College Of Art And DesignFashion Design
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Georgia Institute Of TechnologyIndustrial And Systems Engineering
Frequently Asked Questions about Ashley Elleby, Mba
What company does Ashley Elleby, Mba work for?
Ashley Elleby, Mba works for Aesthetic
What is Ashley Elleby, Mba's role at the current company?
Ashley Elleby, Mba's current role is AI Investor.
What is Ashley Elleby, Mba's email address?
Ashley Elleby, Mba's email address is ae****@****gle.com
What schools did Ashley Elleby, Mba attend?
Ashley Elleby, Mba attended Washington University In St. Louis - Olin Business School, The Wharton School, Massachussets College Of Art And Design, Georgia Institute Of Technology.
What skills is Ashley Elleby, Mba known for?
Ashley Elleby, Mba has skills like Ac Nielsen, Sap, Database Management, Data Analysis, Cross Functional Team Leadership, Lean Manufacturing, Six Sigma, Product Development, Project Management, Process Improvement, Team Leadership, Change Management.
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