• Responsible for lead generation campaigns to build pipeline for CompuCom solutions, new products and OEM partners. • Develop strategies and tactics for inbound and outbound campaigns including digital, direct marketing, email marketing. • Manage a team of Campaign Specialists responsible for executing lead generation campaigns. • Capture and nurture leads through the marketing funnel using email, digital advertising, content marketing and direct mail efforts. • Work closely with sales and operations teams to develop and segment prospect lists.• Manage go-to-market calendar for entire Product Management & Marketing team.• Collaborate with creative and content teams to develop all digital marketing assets including gated assets, blogs, whitepapers, infographics, landing pages and social media content. • Leverage agile methodologies to deliver on multiple marketing campaigns simultaneously. • Collaborate with BDRs, Product Management and SMEs to develop messaging and identify appropriate target audiences. • Report on campaign performance, including ROI analysis and recommendations for optimization.

• Responsible for all digital marketing efforts for Tech-Zone, a startup technology services/retail division of CompuCom.• Developed strategy to build awareness of the Tech-Zone brand and generate pipeline to grow the business and position Tech-Zone as a key player in the technology services space. • Used Hubspot to build and implement a marketing automation program for Tech-Zone, including an e-mail marketing strategy.• Created and executed on Social Media and SEO/SEM strategies to drive top-of-the-funnel leads. • Created and wrote the Tech-Zone blog to build a repository of thought leadership content. • Collaborated with the creative manager and marketing director on re-brand, including new logo and website.• Responsible for weekly reporting to executive team of key results, optimization strategies and recommendations. • Researched and wrote content for gated assets to be used for digital marketing efforts.

• Oversee the Transportation Demand Management (TDM) marketing program. Work with leadership to develop annual marketing plan that outlines timeline, deliverables and key performance indicators for all tactics. Implement all elements on time and within budget. Compile quarterly status reports for senior leadership. • Liaison between internal departments and advertising agency to plan and execute campaign to promote the launch of CityLYNX Gold Line. The Facebook contest associated with the campaign reached over 235,000 people in Charlotte and saw nearly 8,000 user interactions. Media buy associated with the campaign garnered over 1.7 million impressions. • Project manager for annual Clear the Air campaign. Worked with agency to create and execute comprehensive campaign including development of a new website, media buy, social campaign, direct mail piece and outdoor advertising. • Helped with strategic development and execution of personal responsibility campaign titled “Pledge to Stay Alert.” The campaign’s digital media buy delivered more than 1.3 million impressions and a .43% CTR. The social media contest garnered more than 3,300 brand engagements and increased Facebook likes by 4.1 percent. • Designed social media campaign to promote CATS See Say app, resulting in a 25 percent increase in app downloads. • Build and maintain working relationships with the business community, area employers, colleges/universities, and stakeholders to promote CATS’ TDM program

• Oversaw SEO and SEM campaigns for over 200 small to medium-size businesses.• Maintained client relationships for a book of business generating approximately $140,000 in revenue.• Created and led “Loyalty Day” project to improve client retention. Client satisfaction and attendance for scheduled performance calls increased as a result of the project. Began as pilot program but then adopted company-wide. • Nominated for Yodle’s President’s Club.• Partnered with sales, search marketing analysts and product to strongly represent SEO/SEM analysis and ensure client satisfaction.

• Worked with internal teams on creative strategy, budget development and management and strategic plan execution.• Supervised a marketing team to secure local and national sponsors for all campaigns. • Secured more than $500,000 in sponsorships from companies such as Belk, MD Anderson Cancer Center, 5-Hour Energy and Barbizon Modeling and Acting. • Helped develop an integrated marketing campaign for Barbizon Modeling and Acting to promote their modeling school on the 2012 FOX Teen Choice Awards website, teenchoice.com. • Created marketing collateral including marketing presentations, sponsorship proposals, e-blasts, press releases and website content.• Planned and implemented prostate cancer awareness event with nearly 100 NCAA basketball coaches in 30 participating conferences; received 120 million impressions from media coverage.• Organized, planned and executed reception for approximately 300 VIP clients, business partners and celebrity talent.

English teacher for the Shenzhen Education Bureau at a school called Shenzhen Xiao Xue in southern China. Part of the organization the Center for Teaching and Learning in China.• Completed coursework at Peking University in Beijing to achieve TEFL Certification. • Taught conversational English and grammar at Shenzhen Xiao Xue, an honors primary school in Shenzhen.

• Worked with internal marketing team to implement sponsorships and marketing campaigns for various Edge Health properties. • Provided support to Marketing Manager. • Part of a team who represented the company at the filming and live event for Kaleidoscope, an entertainment and health show which aired nationally, Thanksgiving Day 2009 on FOX. Helped coordinate on-site activation for event partners and sponsors and manage celebrity talent schedules. • Created public relations recap packages for Kaleidoscope. Recap packages included detailed information on ratings, impressions and all press coverage received. • Acted as a liaison between inside and outside sales teams. Communicated with outside sales team weekly and compiled a comprehensive log of all sales initiatives.

• Implemented agency daily business processing • Maintained client file activities and preferred agency book of business retention

• Planned and developed lesson plans for classes of approximately 30 students• Instructed students in English and helped with their homework and other daily activities

• Sold over $125,000 in advertisements for telephone directories and student planners for over 200 universities • Consistently performed in the top three out of all interns for monetary sales

• Designed advertisements for telephone directories and daily planners for over 200 universities across the country