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𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗦 𝗧𝗛𝗘 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 𝗜𝗡𝗧𝗢 𝗔𝗪𝗔𝗥𝗗-𝗪𝗜𝗡𝗡𝗜𝗡𝗚 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘𝗦𝙍𝙀𝙄𝙈𝘼𝙂𝙄𝙉𝙀𝙎 𝙋𝙀𝙊𝙋𝙇𝙀, 𝙋𝙍𝙊𝘿𝙐𝘾𝙏, 𝘼𝙉𝘿 𝙏𝙀𝘾𝙃𝙉𝙊𝙇𝙊𝙂𝙔Ashley Moran is an Emmy Award-winning Executive Director of Experience Design and Customer Journeys with 20+ years of transforming experiences, products, and services across broad ecosystems. She is a design and technology leader who empowers large, multidisciplinary teams to deliver with a human-centered design approach. She builds research-informed and data-driven end-to-end customer journeys, products, and experiences spanning diverse platforms, devices, touchpoints, and channels. Ashley orchestrates seamless omnichannel experiences by skillfully connecting cross-functional teams to demystify the customer experience. She innovates patented products that redefine capabilities in the consumer entertainment, technology, and communications space. Leverages a collaborative leadership approach to build consensus with key stakeholders and inform critical design, product, service, and investment decisions.𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 ◉ Experience Design Strategy◉ Customer Journey Mapping ◉ Service Design◉ User Experience (UX)◉ UX Research & Data Science ◉ Design Strategy & Systems ◉ Omnichannel Experience ◉ B2B e-Commerce Solutions◉ SaaS Product Management◉ Product Management & Design Leadership𝗡𝗢𝗧𝗘𝗪𝗢𝗥𝗧𝗛𝗬✦ Emmy Award Winner in Technology and Engineering ✦ 3x Gold AVA Digital Award Recipient ✦ Platinum Marcom Award Recipient ✦ 2x Gold Horizon Interactive Award Recipient ✦ Won 38 Awards for the Digital Experience in total✦ Designed 9 Patents “𝘛𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘩𝘪𝘨𝘩-𝘪𝘮𝘱𝘢𝘤𝘵 𝘥𝘦𝘴𝘪𝘨𝘯 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴, 𝘺𝘰𝘶 𝘮𝘶𝘴𝘵 𝘧𝘪𝘳𝘴𝘵 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘣𝘳𝘰𝘢𝘥𝘦𝘳 𝘦𝘤𝘰𝘴𝘺𝘴𝘵𝘦𝘮. 𝘈𝘵 𝘵𝘩𝘦 𝘩𝘦𝘢𝘳𝘵 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘐 𝘥𝘰, 𝘐 𝘧𝘰𝘴𝘵𝘦𝘳 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘪𝘯𝘵𝘦𝘳𝘥𝘪𝘴𝘤𝘪𝘱𝘭𝘪𝘯𝘢𝘳𝘺 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘶𝘯𝘤𝘰𝘷𝘦𝘳 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘢𝘯𝘥 𝘦𝘷𝘢𝘯𝘨𝘦𝘭𝘪𝘻𝘦 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘥𝘦𝘴𝘪𝘨𝘯 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘪𝘯 𝘤𝘰𝘮𝘱𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘶𝘯𝘴𝘶𝘴𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘸𝘢𝘺𝘴.” -𝘈𝘴𝘩𝘭𝘦𝘺 𝘔𝘰𝘳𝘢𝘯
Comcast
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Executive Director, Experience Design & ResearchComcast Jan 2020 - PresentPhiladelphia, Pa, Us𝗜𝗚𝗡𝗜𝗧𝗘𝗦 𝗛𝗜𝗚𝗛-𝗜𝗠𝗣𝗔𝗖𝗧 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗗𝗘𝗦𝗜𝗚𝗡 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬Quarterbacks and defines the digital experience design vision and leads an organization of cross-functional teams that build transformational experiences for Comcast Business web and mobile properties; spearheads end-to-end prospect-to-customer journeys for small, mid-market, and enterprise business customers, including omnichannel digital transformation initiatives from e-Commerce solutions to enterprise-level SaaS products.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗜𝗠𝗣𝗔𝗖𝗧◑ Delivered a significant increase in online sales, billing auto-pay enrollment, and unassisted transactions in the mobile app.◑ Doubles the operating budget, expanding the organizational commitment to a strategic user experience function.◑ Grew a broad UX team from 10 to 80+, including Design Operations, Design Systems, Research, UX designers, UI designers, Product Designers, Service Designers, Copywriters, and Video Production. ◑ Created the Customer Hub, a 3-year strategic vision and roadmap to redefine digital experiences for business customers, transforming the end-to-end journey from sales to onboarding and account management. ◑ Influences product development and operations across Sales, Marketing, Design, Product Management, Engineering, Analytics, and CX.
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Senior Director Of Customer Journeys & Experience DesignComcast Mar 2019 - Jan 2020Philadelphia, Pa, Us𝗠𝗔𝗦𝗧𝗘𝗥𝗦 𝗧𝗛𝗘 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 𝗔𝗡𝗗 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗗𝗘𝗦𝗜𝗚𝗡Launched the first customer journey design team and function companywide; established and implemented the foundational approach to service design, incorporating data science and research for the large, matrixed organization.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗜𝗠𝗣𝗔𝗖𝗧◑ Identified solutions to disrupt significant profit loss due to a growing customer churn rate during a move journey.◑ Formulated a new jNPS journey KPI to establish a comprehensive metric that aligns goals across sales, churn, cost savings, and customer satisfaction.◑ Built consensus across executive team, stakeholder groups, steering committees, SMEs, and major verticals.
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Senior Director Of Product Management & User ExperienceComcast Mar 2017 - Mar 2019Philadelphia, Pa, Us𝗘-𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡Spearheaded the digital transformation strategy, roadmap, and experience design for B2B e-Commerce solutions.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗜𝗠𝗣𝗔𝗖𝗧◑ Built a diverse team of 20+ of Product Management, UX, and Research; connected cross-functional teams across a broad ecosystem. ◑ Redesigned the B2B eCommerce experience, significantly increasing conversions, visitor site engagement, and site load performance.
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Director Of User Experience (Ux)Comcast Jul 2015 - Mar 2017Philadelphia, Pa, Us𝗥𝗘𝗜𝗠𝗔𝗚𝗜𝗡𝗘𝗗 𝗨𝗦𝗘𝗥-𝗖𝗘𝗡𝗧𝗥𝗜𝗖 𝗗𝗘𝗦𝗜𝗚𝗡 𝗙𝗢𝗥 𝗛𝗜𝗚𝗛-𝗜𝗠𝗣𝗔𝗖𝗧 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘𝗦Led teams to leverage user-centered design methodologies to launch iconic products and experiences that delivered significant business and customer value.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗜𝗠𝗣𝗔𝗖𝗧◑ Won an Emmy Award in Technology and Engineering for X1 TV interface. ◑ Awarded 9 patents, including set-top-box and remote-control hardware, the 1st voice-control for Comcast.◑ Created the first Hardware and Packaging team from the ground up.◑ Drove customer onboarding and self-service initiatives that elevated both the customer IoT and technician installation experiences (Tech Nucleus, Streamliner, and Xfinity Home Security). ◑ Launched Skype on Xfinity; patented software, hardware, and device packaging for consumer TV conferencing.◑ Rearchitected Mobile and Web experiences; reshaped identity management strategy with extensive customer journey design work to identify and remove customer barriers to product adoption.◑ Rearchitected Mobil and Web; reshaped identity management strategy with extensive customer journey design work to identify and remove customer barriers to product adoption.
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Associate Director User ExperienceComcast Mar 2010 - Jul 2015Philadelphia, Pa, Us
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Lead Information Architect - Cross PlatformComcast Jul 2008 - Mar 2010Philadelphia, Pa, Us
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Lead Experience Designer – Consumer Experience Design Group, Mobile ServicesMotorola Sep 2005 - Jun 2008Chicago, Illinois, UsDesigned cutting-edge software and hardware user interfaces for international mobile device products; leveraged technologies and interface design strategies that blur the line between digital and physical. Translated franchise experiences into UX/visual/industrial design, applications, multimedia, social, and setup. 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦: MotoMagx OS platform, Razr2 series phone, Rokr E2/E6/Z6/E8, Rizr X8, Aura, Zn5. -
Senior ConsultantBearingpoint Jul 2000 - Sep 2005Amsterdam, Nl*𝘽𝙀𝘼𝙍𝙄𝙉𝙂𝙋𝙊𝙄𝙉𝙏, 𝙄𝙉𝘾. / 𝙆𝙋𝙈𝙂Led projects across diverse industries for user-centered design and marketing challenges in e-business environments. Strategically positioned and executed solution deliverables across the SDLC, including product design, business strategy, software development, implementation, and brand strategy.𝗖𝗟𝗜𝗘𝗡𝗧𝗦: Andersen, Caterpillar, Chicago Housing Authority, Daimler-Benz Germany, WellPoint, Reliant Energy, Steppenwolf Theatre, University Health System Consortium, Honda Finance. -
Senior ConsultantArthur Andersen Business Consulting Aug 2000 - Jul 2002* 𝘈𝘳𝘵𝘩𝘶𝘳 𝘈𝘯𝘥𝘦𝘳𝘴𝘦𝘯 / 𝘒𝘗𝘔𝘎 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 / 𝘉𝘦𝘢𝘳𝘪𝘯𝘨𝘗𝘰𝘪𝘯𝘵, 𝘐𝘯𝘤.
Ashley Moran Skills
Ashley Moran Education Details
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North Carolina State UniversityBgd -
Tuck Executive Education At DartmouthTuck Executive Leadership Education Program
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Weisensee KunsthochshuleGermany)
Frequently Asked Questions about Ashley Moran
What company does Ashley Moran work for?
Ashley Moran works for Comcast
What is Ashley Moran's role at the current company?
Ashley Moran's current role is Executive Director, Experience Design & Customer Journeys, Comcast | Digital Transformation | Design Research | UX | CX.
What is Ashley Moran's email address?
Ashley Moran's email address is as****@****int.com
What is Ashley Moran's direct phone number?
Ashley Moran's direct phone number is +1 212-664*****
What schools did Ashley Moran attend?
Ashley Moran attended North Carolina State University, Tuck Executive Education At Dartmouth, Weisensee Kunsthochshule.
What skills is Ashley Moran known for?
Ashley Moran has skills like User Experience, Information Architecture, Interaction Design, User Centered Design, User Interface, Usability Testing, User Interface Design, Mobile Devices, Experience Design, Usability, Content Strategy, User Experience Design.
Who are Ashley Moran's colleagues?
Ashley Moran's colleagues are Scott Melanson, Carla Johnson-Black, Andres Mendoza, Gerald Mcneal, Ciana H., Joseph Vu, Melina Buitron.
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