Ashley Tate Email & Phone Number

Remote-First Organization , Us

Lead and drive the vision of a multimillion-dollar client portfolio and cross-functional team of account professionals to help organizations measure experiences, generate new revenue, grow existing revenue, reduce churn and detractors, and drive operational efficiencies. • Build relationships with key decision-makers at multiple strategic levels within clients’ organizations• Develop innovative strategies to help clients capture high quality experience data in order to answer key business questions• Lend consulting, analytical and problem-solving skills to ensure team delivers creative, long-term, value-added solutions• Drive financial accountability to steer project/client profitability• Influence industry research agenda that guides company-wide thought leadership priorities• Help project team set and manage client expectations• Manage team-wide accountability to ensure high-quality deliverables • Train and develop direct reports to help broaden skills and advance careers• Lead internal initiatives and nurture cross-departmental relationships to foster strategic alignment• Advocate on behalf of both SMG’s and clients’ business objectives

Remote-First Organization , Us

• Managed a team supporting the experience management programs for major brands• Ensured project deliverable quality amongst team, aligned internal resources to meet project objectives, and monitored project financials• Set and managed client expectations, allowing my team and I to manage the details necessary to keep projects moving forward• Conducted one-on-one client calls to encourage program success• Established a research agenda on behalf of clients, coordinated research efforts, developed insights and actionable presentation content, and delivered presentations to client executives• Analyzed feedback data to understand our clients' business opportunities and to measure the impact of key initiatives• Recommended program improvements to drive business outcomes• Built a strategy for communicating insights and areas of opportunity to various levels within clients’ organizations

Atlanta, Ga, Us

• Grew exposure & strengthened partnerships with major business partners (including Children’s Miracle Network Hospitals, dick clark productions, and The Academy of Country Music) via day-to-day relationship management and follow-up meetings with senior leadership• As official partner to pop-cultures biggest award shows, including The GRAMMYs, Billboard Music Awards, The American Music Awards, and The Academy of Country Music Awards, provided customized content & unique experiential opportunities for our brands, clients and consumers while driving tune-in and increasing show viewership for our partners– BBMAs saw its third year of consecutive growth and 14-year viewership high in 2015• Following the initial introduction of NASH as the #1 country lifestyle brand in 2013, successfully managed the launch of 5 nationally recognized sub-brands, including Nash Icon, Nash Country Weekly (rebrand), NASH TV and NASH Next, in less than 2 years• Single-handedly negotiated the involvement of respected music industry executives Scooter Braun and Scott Borchetta in our first ever NASH Next artist development program• Implemented national turn-key programs to be locally executed within the Cumulus platform, including Miracle Challenge thru our partnership with Children’s Miracle Network Hospitals reigning in as the #2 fundraising partner in 2015, performing 40% above the national average for the program

Atlanta, Ga, Us

• Prior to being promoted, served as executive assistant and trusted gatekeeper to 2 COO’s and 4 SVP’s• Managed phones, scheduled and booked travel, meetings and appointments on multiple calendars• Oversaw corporate credit expenses and prepared monthly corporate expense reports• Handled confidential paperwork and facilitated communication between corporate VP’s/Executives and the managers of 111 local markets• Organized corporate meetings, functions and parties, including a 3-day conference for 145+ Market Managers in 2012• Led a team of 4 corporate administrative professionals, including recruiting, interviewing and hiring new candidates• Supervised ad-hoc projects for multiple corporate departments

• Collaborated in the implementation of public relations and integrated marketing strategy for 20+ clients by producing press kit materials distributed to regional and national media outlets and generating event publicity through online and print mediums• Researched and drafted pitches, press releases, one sheets, client newsletters, and feature articles• Conducted customized regional and national market research and compiled updated marketing databases• Maintained an organized tracking and logging system of all media coverage of clients

• Facilitated outreach via social media networks to garner publicity, increase knowledge and awareness and elicit volunteer support and donations • Managed publicity for events, including the Jittery Joe’s 2nd Annual Fall Classic Century Bike Ride & Fall Festival benefiting Athens Habitat, which recruited more than 150 bikers to participate and raised more than $5,000