Ashley F. Email & Phone Number

Los Angeles, CA, US

Los Angeles Metropolitan Area

Cupertino, California, United States

• Partnered with Apple executives to develop strategic user experience solutions, ensuring alignment with the company's vision and objectives.
• Crafted intuitive user interfaces specifically tailored to visualize and analyze complex data sets, optimizing the efficiency of the learning pipeline for machine learning endeavors.
• Created visually captivating designs adhering to Apple’s Design System, meticulously aligning with the brand's identity to deliver consistent and compelling user experiences.

San Jose, California, United States

Designed intricate user experiences for AI/ML-based products across both B2C and B2B channels, with a focus on driving revenue growth and boosting customer retention.

San Jose, California, United States

• Developed UX/UI designs and high-fidelity prototypes for AI/ML-powered products, enabling real-time detection of fraud, identification of customer data anomalies, and provision of Contribution Analysis.
• Collaborated with senior executives to design visually engaging executive dashboards tailored for Adobe's Chief Marketing Officer (CMO) and their team, providing intuitive data visualization tools for detailed customer.
• Worked closely with senior executives, stakeholders, and engineers at Adobe to design the next-generation Data Platform as a Service (DPaaS) for internal teams, ensuring strategic alignment and delivering innovative.

Los Angeles, CA

• Partnered with senior executives to envision the product vision and roadmap, leading the initiative for the next-gen Mobile Banking Experience Design.
• Worked closely with product managers to unravel intricate business requirements and user objectives, transforming them into captivating customer experiences through creative strategies
• Established a comprehensive Design System, crafting mockups, and building high-fidelity prototypes for the City National Bank Mobile App across iOS and Android platforms.
• The redesigned CNB Mobile App achieved remarkable results, boasting an 85% increase in the App Store rating, a staggering 276% surge in engagement rate, and a notable 98% rise in acquisition rate.

Culver City, CA

• Worked closely with the Chief Technology Officer (CTO) to establish the User Experience (UX) and Design System.
• Developed a robust Big Data Visualization software application powered by Artificial Intelligence, enabling tracking of various social trends such as the U.S. election, Covid-19, social events, brands, and individuals..
• Crafted a specialized data visualization software to detect electromagnetic events and identify threats, customized exclusively for client's specific requirements.Crafted a bespoke dashboard design concept specifically.
• Produced visually stunning UX/UI design solutions and high-fidelity prototypes, instrumental in securing a $7M funding for the studio.
• Explored innovative avenues in augmented reality and virtual reality (AR/VR) technologies.
• Exceeded team expectations by substantially reducing design delivery times, enabling the engineering team to concentrate on a clear vision and slashing development time by 50%

Irvine, CA

• Led multiple product design initiatives for KBB.com, a premier automotive website.
• Engaged in comprehensive quantitative and qualitative user research, encompassing usability tests, interviews, and surveys, to validate, refine, and enhance design solutions.
• Enhanced designs based on research insights, resulting in significant improvements across key performance indicators such as ad revenue, conversion rates, engagement metrics, lead generation, and SEO.
• Products contributed to a revenue generation of $150M.

Glendale, CA

• Led multiple product design endeavors for YP.com, a prominent advertising platform.
• Collaborated with product managers to delineate comprehensive product strategies.
• Developed sitemaps, user flows, wireframes, and high-fidelity prototypes for user research and A/B testing purposes.
• Engaged in comprehensive quantitative and qualitative user research, including usability tests and interviews, to gather valuable insights.
• Achieved a remarkable 4200% increase in ad solution delivery efficiency.
• Designed and implemented a highly successful B2B Lead Sales mobile application, contributing to a remarkable revenue generation of $250M.

Santa Monica, CA

Provided Creative Direction, User Experience strategy, conducted User Research delivered Personas, Sitemaps, wireframes and mockups.

Los Angeles, CA

• Worked with CEO, CFO and product manager to define product goals and scope
• Provided UX strategy, creative direction, UX/UI design for company’s flagship web applications
• Created personas, styleguide, wireframes, mockups and prototypes
• Analyzed quantitative user data and designed new solutions increasing CTR by 200% and doubled revenue for clients

Los Angeles, CA

• Collaborated with the Creative Director to determine the creative strategy for user engagement and user flows.
• Designed sitemaps and wireframes for the social media portal on the Sony PlayStation website.
• Assisted the studio in securing the contract with Sony.

North Hollywood, CA

• Crafted compelling UX/UI designs for Disney.com.
• Produced comprehensive deliverables including sitemaps, personas, wireframes, mockups and high-fidelity prototypes.
• Designed web app for kids to create Disney characters.

Glendale, CA

• Crafted compelling UX/UI designs for ShopDisney.com.
• Produced comprehensive deliverables including sitemaps, personas, wireframes, mockups and high-fidelity prototypes.
• Optimized shopping experience for ShopDisney.com.

• Crafted compelling UX/UI designs for DisneyParks.com.
• Conducted user research to understand customer needs and pain points, ensuring alignment with customer expectations.
• Validated, iterated, and refined product designs based on both quantitative and qualitative user research.
• Collaborated with cross-functional teams to develop intuitive, user-centered workflows aimed at enhancing engagement.
• Produced comprehensive deliverables including sitemaps, personas, wireframes, mockups and high-fidelity prototypes.
• Led the design process for multiple projects from start to finish, driving initiatives from inception to launch.Crafted a vacation planning portal for Disney Parks & Resorts, enhancing the vacation booking experience.

Beverly Hills, California, United States

• Served as a user advocate, conducting both quantitative and qualitative user research to comprehend customers' needs.
• Teamed up with product managers to establish business goals and success metrics.
• Worked collaboratively with cross-functional teams to develop user flows, sitemaps, personas, wireframes, and mockups.
• Produced high-fidelity prototypes for user research and technical execution.
• Offered optimization suggestions grounded in web traffic data analytics, resulting in a 300% increase in customer engagement.
• Collaborated with QA and Engineering teams to enhance web and mobile applications post-launch.

• Outlined project plans including milestones, deadlines, and deliverables.
• Conducted competitive research on community offers from ESPN.com competitors.
• Drafted multiple technical specifications focusing on functional requirements, IA/UI design, and User Experience.
• Presented new designs for IA/UI, User Experience, and technical implementations.
• Developed detailed wireframes, mockups, and graphic designs for the ESPN.com community platform.
• Authored TEA templates covering login, registration, authentication, photo uploading, user profiles, and personalization for the ESPN.com community platform.