Ashley F. Email and Phone Number
I'm a Lead Product Designer with over a decade of experience in crafting user experiences across the high-tech, financial, and entertainment sectors. My journey began at the intersection of arts and computer science, which ignited my passion for merging creativity with technological solutions. I've led teams to success by fostering collaboration and leveraging Design Thinking to meet user needs with innovative designs. My work has contributed to strategic improvements for companies like Apple, Adobe and Disney, resulting in increased engagement and satisfaction. Collaboration is key to my approach. I thrive in cross-functional teams, establishing close partnerships with product managers, engineers, and stakeholders to create impactful designs. I value open communication and diverse perspectives. My unique educational background and professional experiences enable me to seamlessly blend creative design with technical expertise, ensuring that innovative concepts are efficiently transformed into reality.Key Highlights:• Strategic Industry Expertise: Seasoned across high-tech, financial, and entertainment sectors, adept at navigating their unique landscapes. Recognized for delivering strategic product design solutions tailored to the distinctive demands of corporate giants such as Apple, Adobe, Disney, ESPN, and others.• Champion of Design Thinking: A passionate advocate for Design Thinking principles, I leverage them as the foundation for problem-solving and innovation. Lead cross-functional teams in applying empathetic design methodologies to uncover user insights, ideate solutions, and prototype impactful products.• Insightful User Research: Employing a blend of quantitative analysis and qualitative research techniques, I delve deep into user behavior and preferences across diverse industries. I translate these insights into actionable strategies customized to address the specific needs and preferences of the target audience.• Crafting Elegant Solutions: Acknowledged for crafting intuitive, visually compelling user experiences that captivate audiences and enhance engagement. I specialize in delivering exceptional digital products finely attuned to the dynamic and ever-evolving landscapes of the high-tech, financial, and entertainment industries.
Disney Experiences
View- Website:
- disneyconnect.com
- Employees:
- 50
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Senior Product DesignerDisney ExperiencesLos Angeles, Ca, Us -
Senior Product DesignerDisney Experiences May 2024 - PresentLos Angeles Metropolitan Area -
Lead Product DesignerApple Jun 2023 - Dec 2023Cupertino, California, United States• Partnered with Apple executives to develop strategic user experience solutions, ensuring alignment with the company's vision and objectives.• Crafted intuitive user interfaces specifically tailored to visualize and analyze complex data sets, optimizing the efficiency of the learning pipeline for machine learning endeavors.• Created visually captivating designs adhering to Apple’s Design System, meticulously aligning with the brand's identity to deliver consistent and compelling user experiences. -
Lead Product DesignerKami Vision Nov 2022 - Mar 2023San Jose, California, United StatesDesigned intricate user experiences for AI/ML-based products across both B2C and B2B channels, with a focus on driving revenue growth and boosting customer retention. -
Lead Product DesignerAdobe May 2021 - Oct 2022San Jose, California, United States• Developed UX/UI designs and high-fidelity prototypes for AI/ML-powered products, enabling real-time detection of fraud, identification of customer data anomalies, and provision of Contribution Analysis.• Collaborated with senior executives to design visually engaging executive dashboards tailored for Adobe's Chief Marketing Officer (CMO) and their team, providing intuitive data visualization tools for detailed customer data analysis and revenue growth forecasting.• Worked closely with senior executives, stakeholders, and engineers at Adobe to design the next-generation Data Platform as a Service (DPaaS) for internal teams, ensuring strategic alignment and delivering innovative solutions. -
Lead Ux DesignerCity National Bank Aug 2018 - Mar 2020Los Angeles, Ca• Partnered with senior executives to envision the product vision and roadmap, leading the initiative for the next-gen Mobile Banking Experience Design.• Worked closely with product managers to unravel intricate business requirements and user objectives, transforming them into captivating customer experiences through creative strategies• Established a comprehensive Design System, crafting mockups, and building high-fidelity prototypes for the City National Bank Mobile App across iOS and Android platforms.• The redesigned CNB Mobile App achieved remarkable results, boasting an 85% increase in the App Store rating, a staggering 276% surge in engagement rate, and a notable 98% rise in acquisition rate. -
Lead Ux/Ui DesignerZoic Studios Oct 2016 - Feb 2018Culver City, Ca• Worked closely with the Chief Technology Officer (CTO) to establish the User Experience (UX) and Design System.• Developed a robust Big Data Visualization software application powered by Artificial Intelligence, enabling tracking of various social trends such as the U.S. election, Covid-19, social events, brands, and individuals. You can access it at: https://live.zoiclabs.io• Crafted a specialized data visualization software to detect electromagnetic events and identify threats, customized exclusively for client's specific requirements.Crafted a bespoke dashboard design concept specifically tailored for a luxury automotive brand specializing in autonomous driving vehicles.• Produced visually stunning UX/UI design solutions and high-fidelity prototypes, instrumental in securing a $7M funding for the studio.• Explored innovative avenues in augmented reality and virtual reality (AR/VR) technologies.• Exceeded team expectations by substantially reducing design delivery times, enabling the engineering team to concentrate on a clear vision and slashing development time by 50% -
Sr. Ux/Interaction DesignerKelley Blue Book May 2015 - Oct 2016Irvine, Ca• Led multiple product design initiatives for KBB.com, a premier automotive website.• Engaged in comprehensive quantitative and qualitative user research, encompassing usability tests, interviews, and surveys, to validate, refine, and enhance design solutions.• Enhanced designs based on research insights, resulting in significant improvements across key performance indicators such as ad revenue, conversion rates, engagement metrics, lead generation, and SEO.• Products contributed to a revenue generation of $150M. -
Lead Ux/Interaction DesignerYp, The Real Yellow Pages® May 2013 - Jun 2014Glendale, Ca• Led multiple product design endeavors for YP.com, a prominent advertising platform.• Collaborated with product managers to delineate comprehensive product strategies.• Developed sitemaps, user flows, wireframes, and high-fidelity prototypes for user research and A/B testing purposes.• Engaged in comprehensive quantitative and qualitative user research, including usability tests and interviews, to gather valuable insights.• Achieved a remarkable 4200% increase in ad solution delivery efficiency.• Designed and implemented a highly successful B2B Lead Sales mobile application, contributing to a remarkable revenue generation of $250M. -
Lead User Experience DesignerAdvanstar Communications Jun 2012 - Sep 2012Santa Monica, CaProvided Creative Direction, User Experience strategy, conducted User Research delivered Personas, Sitemaps, wireframes and mockups. -
Lead Ux/Ui DesignerThought Convergence Jul 2010 - Feb 2012Los Angeles, Ca• Worked with CEO, CFO and product manager to define product goals and scope• Provided UX strategy, creative direction, UX/UI design for company’s flagship web applications• Created personas, styleguide, wireframes, mockups and prototypes• Analyzed quantitative user data and designed new solutions increasing CTR by 200% and doubled revenue for clients -
Lead User Experience DesignerMojo, Llc Feb 2010 - Jul 2010Los Angeles, Ca• Collaborated with the Creative Director to determine the creative strategy for user engagement and user flows.• Designed sitemaps and wireframes for the social media portal on the Sony PlayStation website.• Assisted the studio in securing the contract with Sony.
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Sr. User Experience DesignerWalt Disney Internet Group Dec 2009 - Feb 2010North Hollywood, Ca• Crafted compelling UX/UI designs for Disney.com.• Produced comprehensive deliverables including sitemaps, personas, wireframes, mockups and high-fidelity prototypes.• Designed web app for kids to create Disney characters. -
Sr. User Experience ArchitectThe Walt Disney Company Apr 2008 - Jul 2008Glendale, Ca• Crafted compelling UX/UI designs for ShopDisney.com.• Produced comprehensive deliverables including sitemaps, personas, wireframes, mockups and high-fidelity prototypes.• Optimized shopping experience for ShopDisney.com. -
Sr. Information ArchitectWalt Disney Parks And Resorts Online Dec 2006 - Apr 2008• Crafted compelling UX/UI designs for DisneyParks.com.• Conducted user research to understand customer needs and pain points, ensuring alignment with customer expectations.• Validated, iterated, and refined product designs based on both quantitative and qualitative user research.• Collaborated with cross-functional teams to develop intuitive, user-centered workflows aimed at enhancing engagement.• Produced comprehensive deliverables including sitemaps, personas, wireframes, mockups and high-fidelity prototypes.• Led the design process for multiple projects from start to finish, driving initiatives from inception to launch.Crafted a vacation planning portal for Disney Parks & Resorts, enhancing the vacation booking experience for millions of visitors to Disney Parks. -
Lead Information ArchitectNapster Mar 2006 - Dec 2006Beverly Hills, California, United States• Served as a user advocate, conducting both quantitative and qualitative user research to comprehend customers' needs.• Teamed up with product managers to establish business goals and success metrics.• Worked collaboratively with cross-functional teams to develop user flows, sitemaps, personas, wireframes, and mockups.• Produced high-fidelity prototypes for user research and technical execution.• Offered optimization suggestions grounded in web traffic data analytics, resulting in a 300% increase in customer engagement.• Collaborated with QA and Engineering teams to enhance web and mobile applications post-launch. -
Sr. Technical ProducerWalt Disney Internet Group Feb 2005 - Mar 2006• Outlined project plans including milestones, deadlines, and deliverables.• Conducted competitive research on community offers from ESPN.com competitors.• Drafted multiple technical specifications focusing on functional requirements, IA/UI design, and User Experience.• Presented new designs for IA/UI, User Experience, and technical implementations.• Developed detailed wireframes, mockups, and graphic designs for the ESPN.com community platform.• Authored TEA templates covering login, registration, authentication, photo uploading, user profiles, and personalization for the ESPN.com community platform.• Initiated and maintained communications with internal and external teams at ESPN.• Participated in brainstorming sessions with the Senior Vice President.• Collaborated with cross-functional teams within the Walt Disney Internet Group, such as Guest Services and ESPN Sports Engineering, as well as other technical producers, on various projects.
Ashley F. Education Details
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Art Media/Film
Frequently Asked Questions about Ashley F.
What company does Ashley F. work for?
Ashley F. works for Disney Experiences
What is Ashley F.'s role at the current company?
Ashley F.'s current role is Senior Product Designer.
What schools did Ashley F. attend?
Ashley F. attended Syracuse University.
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