Ashley Fauset Email & Phone Number

Los Angeles, Ca, Us

Maple Media is a mobile media, advertising, and technology company that acquires and operates category-leading, consumer apps on the App Store and Google Play. Maple Media currently operates over 30 app businesses that entertain, empower personal productivity, and enrich everyday life. The portfolio includes top-performing apps: Pic Stitch, Fooducate, WeekCal, SwiftScan, Dialog, Player FM - Podcast App, Pocket Translator, Snowboard Party, Skateboard Party, Minesweeper: Puzzle Bomb, Mazes & More, Puzzlerama, Sleepa, Sleep Sounds, and Weather Hi-Def Radar.Based in Los Angeles (HQ) and Quebec, Maple Media is led by mobile app & games industry veterans from Google and Jam City. Maple Media is backed by leading private equity firm Shamrock Capital.

Stardust is where movie & TV fans come to connect. • Stay up-to-date on the conversation about your favorite shows and movies• Chat about the latest episode or theater release with your friends and other fans• See what your friends are watching to find your next favorite• Discover the films and shows gathering the most buzz in your network and beyondAvailable on iOS and Androidhttps://martechseries.com/mts-insights/interviews/martech-interview-ashley-fauset-vp-marketing-stardust/

Los Angeles, California, Us

Owned B2C and driver marketing efforts throughout the entire funnel from acquisition to retention for a two-sided marketplace business. Managed acquisition budget, channel, content, and testing strategy; owned KPIs (including CPL, CAC, and driver productivity). Led and implemented all marketing initiatives and digital growth tests to rapidly acquire and convert new users. Partnered with Product team to audit, assess and optimize martech stack, investigate and implement new behavioral analytics and reporting tools; audit app event names, user attributes, data flows. Collaborate with BI team to develop custom dashboards to track key performance metrics. Key stakeholder in 2019 brand refresh, honing brand voice, and implementation of website relaunch. Senior Marketing Manager | Mar 2018-Dec 2018Oversaw consumer marketing strategy for consumer-facing rideshare app. Designed, tested, and implemented an omni-channel lifecycle marketing program including on-boarding and conversion, re-engagement and retention tactics. Led marketing efforts for new metro/GTM launches. Created cadence and content for promotional efforts. Audited app events and user attributes to identify, create, and optimize personalized messaging opportunities. Partnered with engineering and product teams to improve UX/UI to increase conversion and repeat usage, and decrease churn. Managed consumer website, built landing pages.

Los Angeles, California, Us

(Acquired by HOMER Learning in 2018)Led digital marketing, merchandising, promotional strategy; managed and measured e-commerce revenue for over 350 SKUs. Increased e-comm revenue 125% YoY; 3x YoY during holiday season. Created and implemented omnichannel GTM strategies for physical & digital products. Managed external agencies. Led lifecycle marketing strategy and CRM for B2B & B2C audiences. Analyzed and reported on e-commerce/digital marketing metrics, customer demographics and behavior. Grew email database by 276% YoY. Increased email-driven revenue by 100%, open rates by 53%, CTR by 98% YoY.Led website redesign to improve UX and optimize SEO, resulted in a 70% YoY increased conversion rate. Successfully launched 4 global product lines across e-commerce and key retail/.com partners, including Amazon, Apple, Best Buy, Neiman Marcus and Nordstrom.Collaborated with Product team to innovate new physical and digital products, UX. Partnered with Sales team to develop retailer-specific marketing activations, POP merchandizing solutions and sales collateral. Co-pitched at sales meetings with national key retailers.Managed marketing designers and collaborated to create physical & digital assets. Implemented and maintained digital asset archive.

Los Angeles, California, Us

Led content and social media strategy to maximize customer engagement. Established influencer and B2B partnership programs to drive brand awareness. Analyzed and reported on social metrics. Grew Facebook community by 144% YoY. Oversaw lifecycle marketing and CRM for B2B and B2C; promotional calendar and product merchandising. Maintained online products, collections pages, digital marketing collateral. Conceived and launched brand blog. Led strategy, produced content, managed influencer program. Grew blog readership 136% YoY.Established brand voice and positioning, company ‘Culture Handbook’. Composed press releases, video scripts, thought-leadership pieces; product packaging and instructions copy, FAQs.

Los Angeles, Ca, Us

Drove marketing strategy for online media startup with a Gen X and Millennial audience. Developed and led brand marketing efforts, social media strategy, community outreach, experiential events. Oversaw influencer marketing, B2B partnerships, and co-branded sponsorships. Mapped UX flow and sitemap, managed digital content and website updates. Acquired and managed a team of over 15+ contributors. Chief copyeditor. Created and maintained company Operational Handbook, Editor's Style Guide.

Planned and executed weddings and events with budgets ranging from $25K-200K. Managed all aspects of budget oversight, timing, and coordination of staff across multiple venues and vendors. Developed and led marketing and acquisition efforts, social media marketing, and editorial content strategy. Built and maintained company website. Managed digital content and website updates.

Westlake Village, Ca, Us

Expertly planned and executed weddings, social, and corporate events. Event sales and marketing efforts. Managed restaurant operations and 25+ front of house staff, trained and supervised banquet staff.

Us

Managed artist catering and budgets for concert productions at multiple LA venues and annual Coachella Music Festival. Oversaw all aspects of artist accommodations, backstage set-up, logistics and requirements. Maintained strict confidentiality and protocol for VIP artists and guest management.

Bachelor Of Arts (B.A.), Dance

Ba-Dance