Ashley Chauvin Email & Phone Number

Mclean, Virginia, Us

New York, New York, Us

Led data driven media approach by finding and adopting new ways to use data in audience insights, activation and measurement leading to better integrated customer journeys, real-time optimization (schedule, target, placement, creative, CTA, etc.) and more relevant content creation. Responsible for strategic media partnerships (Facebook, Google, Twitter, etc.) and the development of first-to-market custom branded content and media sponsorship programs. Managed a cross-functional team of communicators, content and event professionals, and local ecosystem marketers to execute. Achieved results that exceeded platform benchmarks and increased face-time with clients (B2B).

New York, New York, Us

Brand insight and strategy lead in building Citi’s cohesive global brand purpose and value proposition, including brand architecture, visual identity and voice for consumers, clients and influencers. Developed center of excellence standards for insights and custom consumer research to consistently manage and measure the brand enterprise-wide, inclusive of a brand valuation program linking brand and corporate reputation and value. Project highlights: • Developed first-ever enterprise-wide Market Mix Model, evaluating brand impact in total and halo effect by business• Led enterprise-wide audience segmentation and quantitative sizing and validation in 15 markets. Rolled-out by business unit, maximizing marketing efforts for full funnel exposure and cross-sell.

London, Gb

Served as primary client account lead (retail, energy, etc.), defining client research needs, guiding strategic analysis of consumer insights, and shaping client brand, advertising and sponsorship strategies. • Created primary custom market research programs, inclusive of qualitative and quantitative methods (A&U, concept testing, message development and refinement research, in-market advertising campaign performance measurement and TURF analysis, etc.) • Oversaw research process from start to finish (sample design, quota management/data collection, and analysis) and developed trusted client relationships, securing multi-year contracts.• Integrated consumer insights, long-term business strategy, syndicated data and cultural trends to deliver engaging presentations to C-suite and actionable recommendations for brands to win in the marketplace. • Led teams of up to 6 direct reports, nurturing and mentoring talent through consistent and timely feedback.

London , Co

Advised global fortune 500 clients (CPG, retail, QSR, tech, telecommunications, etc.) as traditional market researcher on key business issues, including: product packaging, placement, and pricing strategies, consumer/member journeys, segmentation, NPS, shopper loyalty, cross-sell, portfolio management, etc.