Ashley Ferguson Email & Phone Number

Toronto, Ontario, Canada

• Ash & Oak Gifts is a client-focused gifting service that specializes in gift boxes and baskets made from locally sourced Canadian goods.
• Offering ready-to-ship curated gifts and custom designed gifts for all personal, corporate or wedding needs.

• Leading the CHATS "Volunteer Program Refresh: A Strategic and Operational Review and Update" project with the purpose of creating and implementing a new vision and model for the CHATS Volunteer Program

• Successfully launched a national granting program as part of a rapid response for emergency food relief to support communities across Canada during the COVID-19 pandemic
• Oversaw the distribution of over $28 million through 5 funding streams that provided funding, food and grocery gift cards to Canadian charities, non-profits and Indigenous communities.

Toronto, Canada Area

• Oversaw the Volunteer Program and two direct reports, ensuring the volunteer needs of the organization are fulfilled
• Developed a strategy for a national expansion of volunteer engagement
• Developed and successfully implemented a sustainable Corporate 'Pay to Play' initiative to cultivate more engaged Charitable Partners.
• Led the marketing strategy of the Volunteer Program including, a program rebrand, recognition, impact reporting, and recruitment
• Led the development and execution of a Volunteer Experience Survey to provide long-term insights to shape and inform decision-making related to the Volunteer Program

Richmond Hill, ON

• Successfully recruited volunteers of all ages to support annual fundraising events and ongoing, mission-based positions in Vaughan, Richmond Hill, Markham & Whitchurch-Stouffville.
• Developed an online tool to efficiently schedule volunteers at a local level, this method is now adopted by the organization province-wide.
• Planned and executed multiple volunteer appreciation events, featuring inspiring guest speakers and annual awards.
• Co-led the CCS Youth Ambassador Council by recruiting representation from each High School in the South York Region area and supporting youth with advocacy campaigns and fundraising initiatives.

• Supported clients living with cancer register for free transportation to their treatment, maintained records of appointments and provided superior customer service to clients and their family members.
• Generated schedules based on volunteer drivers availability and catchment area, processed expense claims.
• Recruited and trained my successor to ensure a seamless transition.

Toronto, Canada Area

• Provided event administration for all fundraising events and campaigns within the North York Unit.
• Selected to pilot the Relay For Life Team Coach Position - stewarded of event participants, encouraged individual fundraising and provided online support to team fundraising pages, resulting in $200K in revenue and a.
• Solely responsible for $300K in revenue brought in by Daffodil Month Campaigns in the extended absence of a Fundraising Coordinator.

Volunteer Management

Business Administration

High School Diploma