Ashley L. Houser (Folsom) Email & Phone Number

Portland, Or, Us

Atlanta, Georgia, Us

San Francisco, California, Us

•Designed, built, mentored, and supervised experienced individuals as they transitioned or reskilled for their next Salesforce Career.•Supervised 40+ individuals in 10 months, reducing employee time to onboard by 56%, achieving 164% efficiency to goal.•Built the development, training program, and materials from scratch, getting the opportunity to design and iterate as needed to increase efficiency.

San Francisco, California, Us

• Helped grow customer value and improve their adoption at scale.• Delivered over 250 Webinars and 450 1:1 guidance sessions.• Specialized in MFA, Shield, Lightning Performance, Lightning Adoption, and Transitioning to Lightning.• Led Lightning Enablement for Success Guides, partnering with Content and Leadership to ensure quality engagements.• Designed and developed an internal repository and FAQ to house all resources for the Platform Team.• Mentor, Interviewer, and Trail guide for the Success Guide Org + Salesforce and Deloitte’s Pathfinder Program.• Case Coach for top three finalists for both the 2021 and 2022 Pathfinder Program.• First place team Coach for the 2021 Pathfinder Program Demo Day Presenters.

New York, New York, Us

Ad Ops Lead/Interim Project Manager• Closely engaged with partner teams and agencies of record to manage end-to-end digital advertising campaigns for top-tier advertisers in the Entertainment vertical.• Collaborated with upper management to define our role, build talent development, training, and help improve our overall ecosystem.• Appointed as Interim Project Manager on three different occasions, successfully leading numerous internal product trainings of 80+ people.Product SME• Designated as a mentor in my org and a Lead Product SME on all internal tools.• Collaborated directly with PM and Dev teams, pilot testing during UAT, application design, wireframe feedback, and aiding in system issue mitigation prior to MVP GA launch and legacy product sunsets.• Elected to do weekly end-to-end system walk-throughs, for Product VPs and Directors.• Assisted in developing, designing, testing, and launching eight new platform designs and migrations.• Voice of end-user in a three-day immersive Product Management Scrum Planning meeting to develop initial Product Roadmap and Migration of two complex and unique ad serving systems. 2019.Program Manager/Brand Marketing Manager/Leadership• Elected to lead an exclusive team of three responsible for all Yahoo/MSN/AOL Homepage and Login Takeovers from pre-sales to final execution.• Entrusted as a hybrid Ad Ops/Acct Manager/Acct Director starting the week of Super Bowl 2018 to manage all internal house marketing campaigns (i.e- Yahoo Fantasy/Sports/Mail), exceeding previous ROAS for the prior 5 years.• Chosen for Verizon Media’s exclusive Leadership Development Program, gaining skills on how to become a more effective leader.

New York, New York, Us

Sunnyvale, Ca, Us

Ad Ops Lead/Interim Project Manager• Closely engaged with partner teams and agencies of record to manage end-to-end digital advertising campaigns for top-tier advertisers in the Entertainment vertical.• Collaborated with upper management to define our role, build talent development, training, and help improve our overall ecosystem.• Appointed as Interim Project Manager on three different occasions, successfully leading numerous internal product trainings of 80+ people.

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

The Pacific Northwest, Us

• Three-part internship split between two ad agencies, plus a five-team traditional client pitch for Nutcase Helmets (https://nutcasehelmets.com/).•My time was split between Obility Consulting (an SEO company) and Grady Britton (a branding and creative agency). • I collaborated in ideation, strategy, and social media content creation, requiring extensive time mgmt.• At Obility Consulting (www.obilityconsulting.com), I developed a holistic and peripheral SEM campaign for a new client.• At Grady Britton (www.gradybritton.com), I did competitor research for an existing client, consumer psychographics for another,and developed a comprehensive competitive analysis for a new client Grady Britton had just won (nowknown as Buoy Beer).

• Brought on to aid with media planning/buying for the 2012-2013 American Advertising Federation's National Student Advertising Competition. • Collaborated with the production team, creating deliverables via print, video, and digital for the regional competition.• Executed design, build, testing, and sensory production of visual aids for the client pitch presentation.

Portland, Or, Us

• Appointed Media Planner/Buyer, Project Manager, and Strategist.• Identified client's target audience, their activities, interests, and opinions via quantitative and qualitativeresearch, then developed, pitched, and executed fully integrated media campaigns based on findings.• Appointed full spectrum of responsibilities ranging from leading client management, overseeing creative,copywriting, directing photo shoots, and creating deliverables via InDesign, Illustrator, and Photoshop.• Handled all of the media planning and negotiations for the largest client, and toward the end, co-ran theagency while it was in a transition phase.For more information on what FIR does, please visit:http://www.firnw.com/

Fort Worth, Texas, Us

• Expedited electromechanical component deliveries to prevent product launch delays.• Coordinated customer needs and negotiations with manufacturers to provide distribution in a timely and seamless fashion.• Executed extensive data tracking, relationship building, and product delivery management.• Produced insights on Product delivery timelines and identified any changes since the prior week.• Heavy utilization of excel formulas, including V-Lookup, Concatenate, and Text-to-Columns.

• Managed all aspects company-wide of the gelato operations, and collaborated in managing the Hilltop coffee operations, including inventory management, financial reporting, staffing, customer relations, and sales growth. •Supervised and trained employees across both coffee and gelato operations, ensuring high standards of customer service, quality, and satisfaction.•Maintained and grew sales through effective customer satisfaction and catering to customer needs.•Served as a morning barista during the busiest hours of the day and primary manager on the weekends.Coffee Rush (https://www.coffeerushpdx.com/) is a well-established coffee company in the Portland Metro region of Oregon, with 6 locations and a reputation for providing premium quality products and exceptional customer service. I played a key role in ensuring the continued success and growth of the gelato operations company-wide, and in managing operations at their Hilltop location.

Bachelor Of Science In Business Administration (B.B.A.), Advertising Management

Bachelor Of Science In Business Administration (B.B.A.), Marketing

Associate Of Arts (A.A.)