Ashley Fox Email & Phone Number

Through strategic B2B marketing techniques, my mission is to educate small businesses about the benefits of partnering with Harvest Hosts. By joining as a Host location, these businesses can unlock an additional revenue stream and free marketing while meeting incredible travelers from around the world!

Harvest Hosts is a membership program for RVers that provides access to a network of 4,000+ wineries, farms, breweries, museums, golf courses and other unique attractions that invite self-contained RVers to visit and stay overnight.My role as Senior Host Marketing Coordinator is to help grow the host network and increase Harvest Hosts’ B2B marketing presence with potential small businesses via direct mail, website enhancements, email outreach, podcasts, social media, and other communication channels. I am also responsible for the freelance External Recruiting Team, a network of individuals that recruit hosts part-time through a fee per host system.

Collegedale, Tn

To provide services and programs to alumni, with a specific focus on recent graduates and future alumni, that will foster community, build positive relationships, and engage alumni and students in support of the university. I seek to build meaningful relationships and create opportunities that connect alumni and current students while promoting school history and loyalty. • Lead department's digital engagement strategies to engage 40,000 constituents. Responsible for copywriting, design, and selecting appropriate communication channels—emails, web pages, SMS, webinars, and social media. Introduced SMS to the department and increased average email open rate by 21% using segmentation strategies. • Rebranded/created new programs and associated marketing materials, including the Future Southern Alumni (FSA), Southern Sweethearts, and New Graduate Onboarding programs. Recruited 267 participants to the FSA program over three years.• Plan and market in-person events around the country. In 2020, pivoted efforts to virtual events for affinity groups, including hosting the university's first virtual Homecoming Weekend. More than 1,000 alumni participated in 16 virtual events. • Member of the Grievance Committee (2021-2023), Student Development Committee (2020-2022), and University Senate Naming Committee (2019-2021).

Collegedale, Tn

Responsible for the planning and execution of a comprehensive Annual Giving program to build operating support for the university. Supervised the Call Center Coordinator and more than 30 student workers to raise funds for departments across campus. • Developed and implemented solicitation strategies for targeted audiences to raise more than $500,000 annually. Used a variety of channels, including direct mail, email, web pages, phonathon, video, and social media. • Initiated and managed all fundraising and marketing efforts for Southern Giving Day—a fundraising and engagement campaign to increase unique donors and dollars. Organized and developed all fundraising and marketing efforts. 2016 – 574 donors gave $103,995 2017 – 649 donors gave $136,121 2018 – 945 donors gave $168,574• Served as writer/producer on several video projects, including the 2018 Giving Day video—one of the university’s most viewed videos.• Managed several campus-wide events, including The Bietz Legacy Celebration in April 2016. Prior to the event, the Advancement team and I coordinated efforts that resulted in more than $750,000 fundraised to benefit many areas on campus. This event also served as the public launch of the $50 million Campaign for Excellence in Faith and Learning. • Supervised the Call Center Coordinator and more than 30 student workers to ensure their success connecting with alumni and friends of the university to make a financial contribution.• Managed a $122,000 budget within my department to implement annual giving and engagement strategies.• Responsible for Southern's employee giving program through which more than 70% of full-time employees made a financial gift to the university. This figure is more than twice the national average. • Member of University Senate, HR Committee, Student Missions Executive Committee, and Fundraising Committee.

Collegedale, Tn

Managed all communication pieces and events for the Campaign for Excellence in Faith and Learning in partnership with the Advancement and Marketing departments. • Assisted with communication pieces to help launch the public phase of the $50 million Campaign for Excellence in Faith and Learning.• Coordinated logistics for alumni and donor events.• Responsible for gathering and writing articles for monthly alumni e-newsletter.