Ashley Fox Email & Phone Number

Through strategic B2B marketing techniques, my mission is to educate small businesses about the benefits of partnering with Harvest Hosts. By joining as a Host location, these businesses can unlock an additional revenue stream and free marketing while meeting incredible travelers from around the world!

Harvest Hosts is a membership program for RVers that provides access to a network of 4,000+ wineries, farms, breweries, museums, golf courses and other unique attractions that invite self-contained RVers to visit and stay overnight.My role as Senior Host Marketing Coordinator is to help grow the host network and increase Harvest Hosts’ B2B marketing.

Collegedale, TN

• To provide services and programs to alumni, with a specific focus on recent graduates and future alumni, that will foster community, build positive relationships, and engage alumni and students in support of the.
• Lead department's digital engagement strategies to engage 40,000 constituents. Responsible for copywriting, design, and selecting appropriate communication channels—emails, web pages, SMS, webinars, and social media..
• Rebranded/created new programs and associated marketing materials, including the Future Southern Alumni (FSA), Southern Sweethearts, and New Graduate Onboarding programs. Recruited 267 participants to the FSA program.
• Plan and market in-person events around the country. In 2020, pivoted efforts to virtual events for affinity groups, including hosting the university's first virtual Homecoming Weekend. More than 1,000 alumni.
• Member of the Grievance Committee (2021-2023), Student Development Committee (2020-2022), and University Senate Naming Committee (2019-2021).

Collegedale, TN

• Responsible for the planning and execution of a comprehensive Annual Giving program to build operating support for the university. Supervised the Call Center Coordinator and more than 30 student workers to raise funds.
• Developed and implemented solicitation strategies for targeted audiences to raise more than $500,000 annually. Used a variety of channels, including direct mail, email, web pages, phonathon, video, and social media.
• Initiated and managed all fundraising and marketing efforts for Southern Giving Day—a fundraising and engagement campaign to increase unique donors and dollars. Organized and developed all fundraising and marketing.
• Served as writer/producer on several video projects, including the 2018 Giving Day video—one of the university’s most viewed videos.
• Managed several campus-wide events, including The Bietz Legacy Celebration in April 2016. Prior to the event, the Advancement team and I coordinated efforts that resulted in more than $750,000 fundraised to benefit.
• Supervised the Call Center Coordinator and more than 30 student workers to ensure their success connecting with alumni and friends of the university to make a financial contribution.

Collegedale, TN

• Managed all communication pieces and events for the Campaign for Excellence in Faith and Learning in partnership with the Advancement and Marketing departments.
• Assisted with communication pieces to help launch the public phase of the $50 million Campaign for Excellence in Faith and Learning.
• Coordinated logistics for alumni and donor events.
• Responsible for gathering and writing articles for monthly alumni e-newsletter.