https://www.chilantrobbq.com/catering/

As a Retail Marketing Director at Whole Foods Market, I led a cross-functional team to develop and execute omni-channel marketing and content strategies that connect customers to our brand, products, and standards across 500+ stores. Some key achievements include launching a new media channel in-store with digital technology; leading 20 new store openings and ongoing competitive incursions, from research and recommendations to creative and execution across 123 stores; and working directly with merchandising, operations, technology and integration teams to build and optimize the Whole Foods Market 365 store brand, from brand inception to customer personas and targeted mixed media, to in-store technology solutions.

• Manage planning, timelines, approvals, editing and execution of 30+ content pieces a week, across paid and owned channels• Coordinate integration of projects that include multiple disciplines including internal teams (Strategy, UX, Creative, Tech Dev, and Analytics), external vendors (media, influencers, contractors) and partner agencies• Help develop best practices for Financial Tracking, Content Management, Operations, and Resource Management• Interpret large sets of data and optimize content plans based on findings• Strong eye for looking across multiple project streams and ensuring dots are connected to leverage shared insights, content and findings• Provide strategic guidance and optimization recommendations (based on analytics) for organic and paid social content• Ran “social newsroom” for HP, which involved planning & managing daily responsive content based on audience-relevant trends• Led over $5 million in revenue of global projects through entire project life cycle by ensuring project schedules progress and milestones are being met by developing project plans and managing through to execution

Webfoot delivers brand name experience and senior-level representation with boutique-style service. We partner with companies to create innovative digital marketing solutions that truly impact the user experience and the bottom line. I'm a multi-tasking account and project manager focused on planning, executing and optimizing digital strategies. Specialties include web design, mobile, rich media, email, content and social programs.

• Revitalized and managed the webinar marketing channel including content, e-marketing, internal/external speakers, and follow-up communications• Increased webinar effectiveness by using analytics tools to find the best topics, speakers, and method of marketing to clients• Worked with cross-functional leadership team to manage integrated communication campaign, both online and offline• Wrote and edited content for other client communications, events and newsletters• Developed acquisition marketing emails for entire prospect database in coordination with Sales, Client Services, and Web Team