Support and oversee the efforts of a team of Digital Account Managers (DAM), and works in close partnership with Account Executives (AEs) and digital sales leadership to deliver high-quality on-time responses to Request for Proposals (RFPs) with innovative digital media campaigns, product & research presentations, campaign fulfillment and campaign optimization recaps that highlight the features of our digital products and their impact on the advertiser's KPIs.

Creative Development: experience with website design in Squarespace and Wordpress, building landing pages with Instapage, creating paid social and PPC campaigns.Marketing Strategy: responsible for developing client marketing strategies, communicating plans with clients, and reporting on progress and optimizations. Operations: developed internal workflow, processes, and procedures for the digital fulfillment team and trained internal sales staff on digital marketing services. Research: conducted website audits, customer journey mapping, keyword research, and competitive analysis to determine client marketing needs.

Marketing: Assess the value of marketing proposals, manage $2 million budget, manage vendor partnerships, and design engaging events based on target market. Training: Coordinate all Zone service and sales, new product, and new hire trainings. Present on new product at Ride and Drive events. Market Development: Assist with the analysis of market demographic data, track invoices and payments for facility upgrades, and track eligibility for repayment programs.

Succeeded in organizing signature fundraising events despite supervisory turnover by assuming responsibility and motivating coworker to take initiative on new projects. Increased profit margin for signature fundraising events by reducing expenses and collaborating with vendors to create mutually beneficial sponsorship contracts. Conducted historical analysis of past events to project future fundraising potential.

Increased the number of regional engagement events more than two-fold from the previous fiscal year by recruiting a strong volunteer base and arming them with effective tools for support.Solicited feedback from key stakeholders to improve the regional event program and initiated the following enhancements in response: 1. enriched event programming by developing mission-driven event scripts, 2. elevated the College’s presence by encouraging fundraising colleagues to attend events, and 3. activated a volunteer committee structure for the continued growth of the regional program.