Ashley Goodridge Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Seattle, Wa, Us

- Work with clients to improve their digital marketing campaign performance by developing strategic recommendations for enhancing the performance of omnichannel initiatives- Analyze existing marketing programs and develop strategies to improve or create acquisition, retention, cross-sell and win-back programs- Conduct detailed, analytical assessments of current digital programs and present actionable recommendations for improvement- Determine the most effective channels, tools, KPIs and testing plans for cross-channel campaigns

Cincinnati, Ohio, Us

Clients: Ford & Mars Pet Care (Cesar, Greenies, Temptations, Sheba, Nutro)- Manage digital marketing work streams across 6 websites, 5 social channels and a 60MM member CRM database- Partner with agency teams and client stakeholders to strategize and implement measurable business activations to strengthen brand awareness, sales and customer retention- Analyze consumer data to develop clear, strategic and actionable insights to drive the execution of marketing strategies- Develop reports on brand and competitive performance to offer recommendations to increase campaign effectiveness and identify growth opportunities- Lead an internal team of designers, copywriters, strategists, developers, data scientists and account managers, including direct reports- Lead implementation of a data-driven campaign performance improvement process leveraging metrics to optimize reach and growth

New York, New York, Us

Previously Wunderman ThompsonClient: Volkswagen- Led digital marketing efforts for site, email and social with projects including a multimillion-dollar website redesign and the first online sales model for the brand's first all-electric vehicle- Partnered with VW marketing, engineering and legal teams to build the end-to-end user journey for new car buyers, including the "VW Builder" tool and personalized digital ecosystem assets- Assist in the development and execution of marketing strategies, including analyzing campaign performance and reporting on data-driven growth recommendations- Managed global collaboration between agency and client teams in North America, Central America and Europe to ensure all digital marketing goals were met- Developed personalization and user testing strategy for the globalization of website features- Led team of designers, copywriters, strategists and developers to complete a website redesign and platform migration for the US market from project initiation to post-launch optimizations- Provided creative oversight, delivery and QA of hundreds of consumer-facing emails per quarter

New York, Ny, Us

Previously Barefoot Proximity/BBDO DigitalClient: ExxonMobil- Managed digital, print & experiential omnichannel campaigns for global B2B & B2C brands- Developed detailed project plans and content calendars to meet business forecasts - Directed content creation for email, website, in-app, social, paid search, video, print and events - Managed sports partnership activations with the NBA, WNBA, NHL and Formula One- Launched and maintained 2 multimillion-member loyalty programs in the US and CA - Led 7 ongoing large-scale email campaigns with individual databases across 50+ audience segments

New York, Ny, Us

Cincinnati, Ohio, Us

Previously Barefoot Proximity/BBDO DigitalClient: ExxonMobil- Managed project initiation, milestones, timelines, scopes & budgets for 20-25 projects per week- Collaborated cross-functionally with CX, UX, strategy, development, production and marketing teams to produce digital and print deliverables- Led multiple video production jobs, including securing talent, art and music rights- Developed strategy and implemented new processes for new business pitches, which contributed to winning $8MM scope for a new global client - Executed agency team resource allocation on a project-by-project basis - Ensured projects were delivered on time and managed fiscally against budget

Cincinnati, Ohio, Us

Cincinnati, Oh, Us

- Analyze data and consolidate findings to support marketing efforts- Nurture vendor relationships and business development with new and existing clients- Manage inbound marketing to convert website visitors to clients leveraging HubSpot- Optimize website by analytically building keywords, content and links- Write and distribute blog posts and white papers to attract new visitors- Execute social media messaging by providing valuable content via Twitter, LinkedIn, Facebook, Google+

Cincinnati, Oh, Us

- Assist with writing and editing of promotional literature, direct marketing and Internet marketing projects- Assist with analyzing marketing and competitive data and consolidate findings to support Marketing efforts- Execute the delivery of email marketing campaigns, e-newsletters, invitations etc.- Assist with developing a lead nurturing program strategy and monitor ongoing campaigns- Implement the phased roll-out of the marketing automation tools- Assist in theme and content development for a variety of projects- Assist field sales staff with marketing project requests

Dayton, Ohio, Us

- Designed internal communication systems including a companywide intranet portal, newsletters, employee handbooks and benefits brochures in order to reduce reliance on informal communications- Member of the Mathile Brand Ambassadors committee that managed and implemented new enterprise-wide branding strategies- Monitored the Mathile Brand by using various social media monitoring tools and analytics platforms- Coordinated with advertising firms and creative agencies to implement internal marketing strategies- Produced a video to highlight company culture, which was distributed to employees

Seattle, Wa, Us

London, England, Gb

- Provided copy and design for sales brochures- Wrote commercial scripts for radio stations and on-air talent- Reviewed and updated budgets and accounts for sales team in order to identify opportunities to improve account profitability and new business opportunities