Ashley Gower Email & Phone Number

- Lead content writer for all field and corporate marketing content.- Plan, supervise and delegate project tasks ensuring each project meets set deadlines, budgets, and resources.

Oregon, United States

• Managed relationships with a portfolio of 80 accounts, totaling $1.3B loan volume in 2020.• Championed the onboarding of sales CRM lead management process, created and implemented training for regional sales team, resulting in 90% adoption (compared to 40% in other regions). Utilized train-the-trainer model by training peers to implement my process company-wide. • Strategized and individually executed multimedia marketing campaigns, contributing an increase of $350 million in… Show more • Managed relationships with a portfolio of 80 accounts, totaling $1.3B loan volume in 2020.• Championed the onboarding of sales CRM lead management process, created and implemented training for regional sales team, resulting in 90% adoption (compared to 40% in other regions). Utilized train-the-trainer model by training peers to implement my process company-wide. • Strategized and individually executed multimedia marketing campaigns, contributing an increase of $350 million in sales volume in 2021.• Conducted annual marketing business plans assessing business goals and mapping to Academy’s solutions, resulting in increased use of corporate services, training attendance and maintaining employee retention.• Developed onboarding and comprehensive sales training for 70+ employees as a Subject Matter Expert for SaaS systems (Homebot, SimpleNexus, Surefire CRM, Experience.com). Drove adoption by developing campaigns, leveraging customer advocates and analyzing usage to target potential areas of growth, resulting in increased efficiency and product adoption. • Served as the voice of the customer to 5+ department leaders (Sales, Marketing, Compliance, Product, IT, and Support) advocating for loan officer needs and relaying trends in marketing feedback resulting in faster project turn-times, higher levels of campaign adoption.• Mentored and coached a small team to provide exceptional ongoing support for sales and marketing efforts across Pacific Northwest Regions.• Spearheaded regional graphic design initiatives and social media content as the lead designer, delivering on-brand and engaging materials that significantly expanded organic reach and fortified B2B partnerships. Show less

• Successfully implemented a company-wide CRM system, overseeing data scrubbing and training for over 100 employees. Strengthened data accuracy and achieved high adoption rates. Managed vendor relations to ensure accurate data integration. Provided continuous support and developed an effective onboarding process.• Created all facets of company written materials, such as writing and proofreading blog posts, email campaigns, flyers, postcards, and newsletters. • Delivered effective… Show more • Successfully implemented a company-wide CRM system, overseeing data scrubbing and training for over 100 employees. Strengthened data accuracy and achieved high adoption rates. Managed vendor relations to ensure accurate data integration. Provided continuous support and developed an effective onboarding process.• Created all facets of company written materials, such as writing and proofreading blog posts, email campaigns, flyers, postcards, and newsletters. • Delivered effective training to staff on company-wide CRM systems to improve their skills. • Improved process efficiency through end-to-end management of marketing materials and utilization of database for CRM system. • Developed social media content, driving engagement and expanding brand reach.• Served as manager for company Search Engine Optimization, enhancing website visibility and driving organic traffic growth. Show less

• Assisted in the creation of all company content: blog, flyers, email campaigns, social content, etc.• Creation and distribution of closing gift baskets company-wide.• Provide support to Mortgage Bankers and Corporate Staff

• Cultivated relationships with advertising customers. Led initiation, design, and execution of marketing campaigns for diverse portfolio of over 200 clients. • Acquired client satisfaction through outstanding service delivery under pressure and strict deadlines. • Accelerated sales growth on assigned advertising accounts by 30% within 10 months.• Successfully communicated through deadlines with graphic team, writers, and advertisers for timely ad and project completion in over 150… Show more • Cultivated relationships with advertising customers. Led initiation, design, and execution of marketing campaigns for diverse portfolio of over 200 clients. • Acquired client satisfaction through outstanding service delivery under pressure and strict deadlines. • Accelerated sales growth on assigned advertising accounts by 30% within 10 months.• Successfully communicated through deadlines with graphic team, writers, and advertisers for timely ad and project completion in over 150 publications. Show less

Oregon, United States

Sigma Alpha Lambda is a National Leadership and Honors Organization dedicated to developing the individual and serving our community. Promoting and rewarding academic achievement and uniting members in the pursuit of a common goal through service, mentoring and personal development.• Guided collegiate chapters to assist and provide guidance in areas of recruiting, officer training, leadership and team building, philanthropic endeavors, community involvement.

- Provided rental equipment for students to use on outdoor adventures such as white water rafting, ice climbing, snow camping, etc.- Point person for front desk systems and processes, assisted manager in changeover to new inventory system- Prepare customer orders; maintain files and credit card information; aid in inventory system maintenance

- Assisted in development of performance dashboards; provided support in analysis & trending- Created a database for the plant’s employee shift logs utilizing Microsoft Suite- Presented data from shift logs to D.O.E. Executive management to facilitate change in dashboard systems

Bachelor Of Arts In Communications Studies, Internal Communications, Leadership And Business Administration, Summa Cum Laude

Activities and Societies: President of Sigma Alpha Lambda Honors Fraternity, Chi Alpha Christian Fellowship Core Facilitator, National.

Education record

Activities and Societies: Choir, S.H.O.U.T (Students Helping Others Understand Tobacco), Marching Band, Cheer, Pole Vault, American Sign.