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With a career rooted in sales and marketing strategy, leadership, and innovation, I have a proven track record of turning ideas into revenue-driving initiatives. As an executive with deep expertise in MarTech, AdTech, Consumer Packaged Goods (CPG), eCommerce, programmatic advertising and TV measurement/optimization, I thrive on helping businesses develop and achieve exponential growth and operational excellence.My Superpowers (CliftonStrengths):-Strategic: I spot patterns and anticipate future opportunities.-Deliberative: I make thoughtful, intentional decisions that drive sustainable growth.-Futuristic: I see where the market is headed and position brands to win.-Analytical: I turn data into insights that inform smarter business decisions.-Responsible: I lead with integrity and commitment, ensuring projects are seen through to completion.Key Accomplishments:-10x revenue growth from $4M to $40M by launching new product lines, expanding e-commerce, and leading end-to-end digital transformation.-7,000+ lead pipeline built with CRM systems like Salesforce, Zoom Info, and Outreach, driving 200+ qualified leads in 3 months.-30% revenue growth for retail clients using geofenced, hyper-targeted, programmatic ad campaigns.-20% customer retention boost through the launch of content-driven brand loyalty initiatives.I believe in leading with purpose, driving transformation, and working shoulder-to-shoulder with cross-functional teams to achieve ambitious goals. Whether it's breaking into new markets, launching new products, or redefining customer engagement, I am relentless in pursuit of excellence.If you'd like to connect or discuss opportunities in business development, growth marketing, eCommerce, or digital transformation, I'd love to hear from you. Let’s build something extraordinary together.
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Chief Marketing OfficerIgniton, Inc.Boulder, Co, Us -
PartnerMorrison Alley Consulting Jun 2015 - PresentAI Technology + Strategy + Leadership = Performance. Specialists in Marketing Performance Optimization and Leadership Development. Lead marketing transformations for global brands across industries such as Automotive, CPG, Healthcare, and Retail. Develop omnichannel product marketing strategies, integrating traditional and digital media to accelerate brand growth. Leverage advanced CRM systems to drive business development, increasing lead generation and pipeline efficiency. Deliver measurable outcomes by optimizing campaign performance and improving customer engagement, resulting in significant revenue growth and brand visibility improvements. -
Founding Chief Marketing Officer & Head Of New ProductsCharlotte'S Web Aug 2015 - Apr 2017Boulder, Colorado, UsLed the product development, marketing, and e-commerce strategies for the largest global CBD brand. Grew company revenue from $4MM to $40MM by launching new product lines, including pet and skin care, and expanding the company’s digital presence. -
Svp SalesTrueffect Aug 2013 - Jul 2015Westminster, Co, UsTruEffect was a disruptive digital SaaS technology company focused on unique multi-touch attribution and 1st-Party ad serving and targeting solutions. Trueffect's patented approach enabled advertisers to achieve the strongest performance possible by filling holes in 3rd party data.- Rebuilt sales team to focus on Mid Market businesses & agencies- Successfully launched full-service media approach leveraging targeting and attribution benefits- Player/Coach role and leading individual new business sales performer- Drove new business contributing to 50% YoY growth -
Vice President Product MarketingNielsen 2015 - 2015New York, Ny, UsWorked closely with the Exelate team and with the Nielsen Marketing Mix Modeling team; gathered and analyzed customer needs and customer experience data to support product marketing strategies and refinement. Created marketing materials, sales training content and executed sales training for US personnel for Exelate and to support the launch of the new Multi-touch Attribution (MTA) product. -
Cpg Client PartnerDatalogix, Inc. Sep 2011 - Aug 2013Westminster, Co, Us- Helped establish DLX as a leader in the CPG digital advertising space - Top individual sales performer including strategic wins with the world's largest advertiser and 5 of the other top 10 CPG digital advertisers to integrate POS data with digital targeting & measurement- Spoke at Top 5 advertiser's global communications directors meetings in Dubai and Miami to inform on digital innovation & best practices- Inked up-front, enterprise deal to power Top 5 advertiser's digital campaigns- Delivered the two largest direct media campaigns in the company's history -
President (Ars-Group)Comscore, Inc. Mar 2003 - Sep 2011Reston, Va, UscomScore is the global leader in digital media and TV measurement. - Helped develop and implement a strategic account planning approach that led ARS to be recognized with P&G supplier of the year award- Created and grew the ARS Pharma, Retail, Entertainment and Sustainability verticals- Played key consulting role in 4 David F. Ogilvy award winning TV campaigns- Oversaw integration of ARS customers/products into comScore -
Vp Sales & MarketingTns 2002 - 2003London , CoLed the development and global role out of P&G's proprietary brand-equity tracking system. -
Vp Business DevelopmentKnowledge Networks 1999 - 2002Nuremberg, Bavaria, DeKnowledge Networks was a VC funded start-up Marketing Research innovator.- Top individual sales performer during time with company- Received Innovator's Award from Frito Lay for leading the technological integration to deliver an in-home exposure to offline shopping closed-loop laboratory- Consulted with Toyota on advanced segmentation analyses to support their product lines
Ashley Grace Skills
Ashley Grace Education Details
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Indiana University BloomingtonFinance
Frequently Asked Questions about Ashley Grace
What company does Ashley Grace work for?
Ashley Grace works for Igniton, Inc.
What is Ashley Grace's role at the current company?
Ashley Grace's current role is Chief Marketing Officer.
What is Ashley Grace's email address?
Ashley Grace's email address is as****@****ail.com
What is Ashley Grace's direct phone number?
Ashley Grace's direct phone number is +172046*****
What schools did Ashley Grace attend?
Ashley Grace attended Indiana University Bloomington.
What are some of Ashley Grace's interests?
Ashley Grace has interest in Environment, Children, Education.
What skills is Ashley Grace known for?
Ashley Grace has skills like Digital Marketing, Digital Strategy, Market Research, Digital Media, Strategy, Advertising, Integrated Marketing, Marketing Strategy, Marketing Research, Leadership, Social Media Marketing, Marketing.
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