• Spearheaded a website redesign initiative for a site that receives 1.8 million views annually while establishing collaboration between an external vendor and senior leadership.• Redefined the visual identity and brand positioning statements for the Trust, while sourcing input from senior leadership, and board members.• Led a team of three digital content and social media persons that develop and execute data-based digital marketing strategies to enhance visibility and engagement with the Trust’s programming.• Developed and executed the Trust’s digital marketing strategy, resulting in increased brand awareness and revenue growth.• Led the Give to the Max Day digital fundraising strategy which resulted in six-figure days in 2022 and 2023.• Implemented Salesforce's Account Engagement tool (formerly Pardot) resulting in workflow efficiencies for cross-functional teams and a more targeted email marketing plan. This also included building automated email journeys for our subscribers, creating 12 email templates with elements written in HTML code, initiating naming conventions for assets housed in the platform, developed advanced segmentation strategies for our audiences, and built custom reports that simply communicate the impact of our emailing efforts.• Vet third party vendors to identify tools that elevate the capabilities of our digital marketing strategies, provide data insights on user behavior and manage team capacity• Collaborated with internal audiences and external vendors to support a website build out for our events center including user flow and an analysis of our desired audiences• Built a process to aid our content marketing strategies, more specifically in the collection of proof of performance stories across departments for content creators• Led email and website communications strategy in response to the coronavirus pandemic

• Developed and executed email campaigns, including analyzing and sharing results, provided insights and made recommendations• Managed the internal email editorial calendar and website content strategy calendar• Maintained email lists – the largest being 330,000 members – and ensured data integrity• Placed and managed data tracking pixels on our website pages and email templates• Launched refreshed organizational email templates• Implemented advanced Google Analytics website tracking code to identify the value of various promotional elements across HennepinTheatreTrust.org• Implemented new processes to track, organize and streamline email requests from teams outside of the communications team

After four years, I was promoted to online communications manager. This role oversaw the social media manager, led the strategy of multichannel approaches to digital content, planned The Salvation Army's digital strategy for fundraising campaigns, owned the email marketing strategy, and allowed me to be part of cross-functional teams to process online donations. Within 2018, I led our multichannel digital strategy during our biggest 3-month fundraising season of the year, which resulted in a profit of $300,845 and helped our organization adopt new technologies to provide more secure processing of donor giving data.In 2019, I leveraged my skills in HTML and CSS to redesign and build our divisional website, which receives over 1.5 million pageviews annually. My training in Google Analytics helped inform the UX strategies built into this site. I also leading the adoption of Salesforce MarketingCloud to better engage and target our 33,500+ email subscriber list.

Following my desire to work with a team on behalf of a brand, I became The Salvation Army’s social media and content manager covering Minnesota and North Dakota accounts. My daily duties were to build our followers across 46 owned accounts in the two-state area, increase social traffic to SalvationArmyNorth.org, create content that engaged and deepened relationships with our audience, and establish an online policies and procedures document for all social media managers.One of my best social media strategies was crafted to support a live Facebook post highlighting a Guinness World Record breaking event at Mall of America. I led a plan with MOA’s social team, among others, that resulted in about 119,000 organic impressions and 45,600 video views on the post. To date, it remains one of The Salvation Army’s best performing pieces of content.Outside of crafting engaging content, I also implemented paid social media strategies. My proudest accomplishment was a brief campaign that resulted in filling 672 bell ringing hours that had a potential of raising $20,160 in revenue.

I developed relationships with and interviewed persons of interest in the Minneapolis/St. Paul Metro community for events-based stories.Achievements• Submitted an article covering a featured Northern Spark artist, which remained one of the best performing articles on RedCurrent’s blog for two months• Contributed between 2-4 articles monthly

Following my time as a social media intern with Deluxe Corp., I had several opportunities to take on social media projects from a variety of small businesses throughout the Twin Cities metropolitan area. I came alongside small business owners to help establish their first social media presence, serve as their online voice for their customers, and established their content calendars. What made this work rewarding was when shoppers mentioned that they chose to shop with us after seeing our content on social media. In another instance, I leveraged data gathered from Google Analytics to revamp a content strategy, which led to a long-term blogging initiative.

I created quarterly and annual social media and marketing plans. In addition, I maintained and grew an engaged community across all Skin Therapease-branded social networks by implementing rich content. I also attended women's networking group on behalf of the company to identify marketing needs and planned monthly seminars.

I was hired in this roll immediately following the completion of my bachelors. I managed eight Deluxe-branded social media accounts including social bookmarking sites and an online newsletter service to foster an average of 45 interactions daily. To measure success, I developed an analysis report of market competitors and their social media performance.I also served as an editor and manager of online content for their ProjectREV blog on average of six times a month. While managing the blog, I wrote, edited and placed online content to the Deluxe.com external website. One of my most successful projects was a blogger outreach initiative, which yielded several backlinks to our content and mentions on social media.

In this role, I developed a social media strategy for a newly created department focused on student involvement. I wrote and designed a style guide for social media use and their website, implemented HTML coding to build a unique Facebook brand, doubled their Facebook following within the month of February, and increased student engagement by 80 percent daily. I also served as a social media analyst where I would measure the degree of success for all campaigns.Another key component to my role was collaborating with a marketing/public relations team of four to develop the department brand, strategy and content calendar for future semesters.

I served as the point-of-contact for social media projects. During my term, I produced and edited video content to be used as promotional materials for CAMPUSPEAK speakers, integrated Facebook enhancing applications to develop interactive fan pages, and managed all company-owned social media accounts. Additionally, I provided strategic social media consultations for speakers and constructed six month social media plans for the company.