Ashley Guberman Email and Phone Number
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I help grow your business by automating marketing operations so that you can deliver better services to your customers.This is about the details required to present your offer to qualified prospects and turn them from a cold lead into a raving testimonial. Your customer-value journey requires exciting a prospect with a well-crafted and compelling offer. You have to track the lead through an effective nurture process. And when the prospect is ready to buy, you have to deliver quickly and with excellence. The problem is that there are a lot of moving parts to make these systems work, and they typically cross departmental boundaries. I specialize in automation and technical integration, yet bring the interpersonal skills for effective communication and adoption. The net result is that you get to deliver a consistently amazing customer experience with detailed metrics to prove it.I've been working with marketing and analytics for over 30 years and have certifications from #StoryBrand, #Infusionsoft (by #Keap), and Digital Marketer. I wrote the software that enabled one U.S. organization to become the fastest-growing non-profit in the last 20 years.Let's work together to double the size of your business.Schedule a complimentary consultation: http://PrimaryGoals.com/schedule
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Service Loop ElectricalChilliwack, Bc
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Marketing Operations ConsultantPrimary Goals Jan 2008 - PresentBusiness process improvement through analytics and automation. * Copywriting for Coaching, Real Estate, Investing, Leadership Development, Medical clients.* Created affiliate management programs with automated commission tracking. * Systems documentation and expansion (Notion certified).* CRM Auditing, Campaign Management, Email Marketing (Keap/Infusionsoft partner).* Digital Marketing Strategy (Certified Digital Marketing Professional).* Custom Software Development (WISC stack) and product marketing.* SQL data analysis and reporting. * Ad-tracking program for over 67K ads and $99MM in revenue.* Multiple eCommerce rollouts.* Created, marketed, and sold AI-enabled automation tools for copywriters.* Implemented business process auditing and automation.* Competitive storytelling (3-time winner at themoth.org). * Improved clients' revenue 43% to over $1M in sales.* Transformed client websites from static content into lead-generation tools.* Developed and delivered a leadership training series for Sr. and mid-level managers.* Conflict mediation and facilitation for greater role clarity within organizations. * Leadership development for technologists who are still developing their E.Q. -
Certified Business CoachBusiness Made Simple Oct 2020 - Oct 2021Nashville, Tn, UsTrained emerging leaders. Built AI tools to facilitate the creation of mission statements and marketing materials based on the StoryBrand methodology. Organized over 1200 resources into a user-friendly web portal using Notion. -
Internet Marketing Operations ManagerInstitute For Generative Leadership Apr 2013 - Jan 2016Directed product-launch strategies. Clarified marketing messaging. Made it possible to remove in-presence-delivery as the bottleneck to the growth and expansion of the Institutes’ core message.* Implemented eCommerce/CRM platform (InfusionSoft) & documented best practices.* Created and launched their first online storefront (WooCommerce)* Took existing assets to bring over 20 marketable products online* Managed email marketing campaigns* Designed education-based-marketing sales funnels* Focused marketing messaging and position statements* Video production, editing, and oversight* Clarified target market by the key circumstances that define their customers’ current needs* Managed contract resources for web UI design and implementation, focusing on metrics
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Sr. Qa ManagerAll Star Directories Sep 2010 - May 2013Seattle, Wa, Us* Implemented Jira defect tracking system to eliminate 4 redundant systems & improve test metrics and reporting.* Implemented Silk Test Case Manager; Migrated over 600 tests from a legacy system via custom .NET tools. * Integrated Jira and Silk via .NET tools to increase visibility of QA efforts within Jira’s agile framework.* Directed efforts to implement test automation tools, increasing regression coverage from 8% to over 95% on more than 1400 tests.* Led efforts to clarify cross-functional responsibilities in a dynamic Scrum environment using a RAPID approach. * Reduced time to validate production releases by 50% through automated, non-destructive validation procedures.* Improved cross-team collaboration through improved leadership, mentoring, and goal setting of direct reports. -
Sr. Release ManagerDrugstore.Com Sep 2008 - Sep 2010Bellevue, Washington, UsCreated executive-dashboards to automatically identify discrepancies between stated/actual progress in all phases of systems development life cycle (SDLC). Designed process maps, carried out capacity planning and generated statistical analyses to measure overall progress towards performance benchmarks. * Captured $150K annual cost-savings by writing an automation framework in C# to streamline all phases of the release management process.* Reduced IT audit time by 70% and trimmed Release Management staffing needs by over 87% through the automation of systems and processes.* Designed and deployed customized software that integrated Microsoft SharePoint with HP Quality Center, Project Portfolio Manager, and Perforce, ultimately consolidating 5 different gateways into a single dashboard. Significantly reduced process errors over the course of a 9-month period. * Coordinated milestone tracking to successfully manage the release of 4–10 simultaneous projects. -
Business Process ArchitectWideorbit Dec 2006 - Jan 2008San Francisco, Ca, UsBrought on to launch a new product development team. Hired and supervised 4 software developers, conducted a technology needs assessment, constructed relational databases, implemented data models, and architected a systems security model. Streamlined and improved corporate productivity and efficiency by implementing project management and quality assurance standards and strategies.* Saved company $30K in software licensing fees through technology evaluation and selection of an open source solution (SourceForge Enterprise) for developer task management.* Saved $10K+ in hardware costs by introducing new VMWare virtualization technology.* Bolstered quality standards and achieved 80% unit-test coverage during the product design stage.* Increased client’s ROI by 20% utilizing web-based analytics tools to track advertising on GoogleTV.* Implemented the company’s first-ever staff-performance and development-management processes for software engineers. -
It Qa ManagerPort Of Seattle Jul 2005 - Dec 2006Seattle, Wa, UsManaged a 5-person team to test applications critical to airport and seaport operations, including Interactive Voice Response (IVR) communications systems and financial tracking systems. Established quality metrics and helped formalize the software development life cycle (SDLC) process. Reviewed requirements gathered by business analysts for quality, completeness, consistency, and level of detail. * Saved $20K by defining a test strategy to identify gaps between FAA regulations and outsourced supplier solutions* Improved communication and project management by creating a centralized, web-based system for funneling requests through the Project Management Office and into the budget allocation process.* Saved over $10K in licensing fees by using APIs to integrate business documents with test planning systems. -
Qa ManagerWildtangent Oct 2004 - Jul 2005Redmond, Wa, UsDirected a team of 14 software testers and test leads to ensure quality standards and adherence to project schedules. Systematically assessed staff technical competency and conducted training to enhance and improve technical skills. * Significantly increased accuracy of predicted release dates from several months down to 2 weeks.* Clarified organization-wide roles and responsibilities by conducting a formal RACI audit (Responsible, Accountable, Consulted, and Informed).* Coordinated and streamlined priorities and allocated resources across multiple teams and projects with competing deadlines by deploying a central project management system. -
Qa ManagerNetiq 2001 - 2003Houston, Texas, UsDirected a team of 8 to establish quality metrics for software development and to integrate new tools into the existing business process.* Instituted and trained teams on a successful configuration management process that was adopted corporate-wide.* Enhanced internal communication by formally addressing root causes of conflict as a third-party mediator. * Saved $72K in licensing and maintenance fees through strategic software licensing management.* Reduced integration time 80% by reconfiguring duplicate source repositories for single, shared use.* Fully automated the software build process in 2 weeks, where previous efforts to do so had failed for 6 months. -
OwnerMindware Solutions Jan 1991 - Dec 2002Dubai, Dubai, AeRan turnkey operations and consulting services for a wide variety of corporate clients. Client projects included: * Realized $250K in licensing fees by designing a system to track the effectiveness of direct response advertising.* Database management, tracking, and mining solutions for mortgage industry clients.* Created a 10-fold increase in client’s sales pipeline by creating a web-based interface for lead generation. -
Qa ManagerCrystal Point 2000 - 2001* Created 10-fold increase in sales pipeline by implementing Web-based lead generation tool that eliminated the need to call a salesman.* Greatly improved product quality through development of tracking infrastructure and automation of multi-platform build process. * Enhanced communication among disparate groups to build solid teams.
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Integration EngineerEden Software 1999 - 2000* Introduced formal version control and defect tracking systems to the software development team.* Reduced code integration time by 10%, resulting in greater accountability and fewer errors.* Trained staff in fundamentals of test planning and design* Wrote tools to compare schema between Oracle, SQL Server, and Informix databases.
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Qa ManagerOrca Technologies 1998 - 1999
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Sr. Software EngineerAtrieva Corp 1995 - 1998
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It ManagerNorth Carolina Outward Bound 1993 - 1995Asheville, Nc, Us
Ashley Guberman Skills
Ashley Guberman Education Details
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Coaching Excellence In Organizations -
Bastyr UniversityCoaching And Consulting In Organizations
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Accomplishment CoachingOntological Coaching
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University Of VirginiaPsychology / Philosophy
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Boston University
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Product Launch Formula
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AltmbaAltmba34 Orca Cohort
Frequently Asked Questions about Ashley Guberman
What company does Ashley Guberman work for?
Ashley Guberman works for Service Loop Electrical
What is Ashley Guberman's role at the current company?
Ashley Guberman's current role is Business Automation - I eat chaos and fart structure.
What is Ashley Guberman's email address?
Ashley Guberman's email address is as****@****als.com
What is Ashley Guberman's direct phone number?
Ashley Guberman's direct phone number is +120636*****
What schools did Ashley Guberman attend?
Ashley Guberman attended Coaching Excellence In Organizations, Bastyr University, Accomplishment Coaching, University Of Virginia, Boston University, Product Launch Formula, Altmba.
What are some of Ashley Guberman's interests?
Ashley Guberman has interest in Social Services, Education, Leadership Development, Environment, Collaborative Teams, Science And Technology, Strategic Planning, Technical Training, Conflict Exploration And Resolution.
What skills is Ashley Guberman known for?
Ashley Guberman has skills like Sdlc, Quality Assurance, Agile Methodologies, Management, Leadership, Integration, Strategy, Scrum, Team Leadership, Coaching, Process Improvement, Software Development.
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