Ashley Guillou is a Product Marketing at Boulevard at Boulevard. Colleagues describe her as "Ashley is an outstanding product marketing leader. She is smart, skilled, and competitive, which made her someone we (Dashlane) always turned to to own all kinds of responsibilities and key objectives. Ashley is able to think strategically and build out frameworks for things like positioning, messaging strategy, and ICPs, but she is also exceptional at putting those things to use - leading initiatives to deploy that thinking to accomplish real outcomes. To top it off, she's a terrific person who helps make others better at what they do."
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Senior Director, Product Marketing & EducationBoulevard Aug 2023 - PresentLos Angeles, Ca, Us -
Director, Product MarketingBoulevard Sep 2021 - Aug 2023Los Angeles, Ca, Us
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Director Of Product MarketingDashlane Apr 2018 - Apr 2020New York, New York, UsI managed Product Marketing, Content, and International Growth teams (6) across New York, Paris, and Lisbon. I lead the team through a multi-million dollar rebrand and GTM campaign, including Dashlane's first Super Bowl & OOH ads. -
Senior Product Marketing ManagerDashlane Sep 2016 - Apr 2018New York, New York, UsI hired and built the B2C Product Marketing team while I launched the B2B product marketing function, bringing Dashlane’s first enterprise solution to market and scaling to over 10,000 B2B accounts. I was also the Product Owner of the self-service B2B pipeline & GTM team.
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Product Marketing ManagerDashlane Mar 2014 - Sep 2016New York, New York, UsI lead category growth, competitive research, positioning, messaging, and product launches, while continuing to own website, CRM, content, and social. I launched Dashlane's first Teams product, setting the stage to scale up the B2B market. I also set a record for new account growth from a product release.
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Community & Marketing ManagerDashlane Jun 2012 - Mar 2014New York, New York, UsAs the second marketing hire, I focused on gaining customer insights and growth. I ran community, content, and product launches, helping Dashlane reach its first million user milestone. I also launched the first paid product, Dashlane Premium, and lead price and messaging tests to optimize revenue.
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Marketing AssociateOeuf Llc Sep 2010 - Jun 2012Brooklyn, New York, UsI launched and ran Oeuf’s social media presence, helped plan and execute the marketing calendar, and built cross-channel campaigns for new product launches, events, and holidays. I also managed furniture buys through the opening of Oeuf’s first furniture factory and eliminated a long- standing backorder issue. -
Customer Service & Sales RepOeuf Llc Dec 2009 - Sep 2010Brooklyn, New York, UsI was the second hire at Oeuf where I managed the e-commerce website and order fulfillment, ran customer service, and assisted the Sales Director with account management, reporting, events, and copywriting.
Ashley Guillou Education Details
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University Of Illinois ChicagoPsychology
Frequently Asked Questions about Ashley Guillou
What company does Ashley Guillou work for?
Ashley Guillou works for Boulevard
What is Ashley Guillou's role at the current company?
Ashley Guillou's current role is Product Marketing at Boulevard.
What schools did Ashley Guillou attend?
Ashley Guillou attended University Of Illinois Chicago.
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