Ashley Guskind Email & Phone Number

Greater New York City Area

• BMW CRM
• Responsible for leading the strategic account management, execution and implementation of: new email streams, CRM platform development, brand strategy
• Managed and supervised internal team assignments consisting of creative, production and development departments
• Performed thorough review of creative to ensure that it is on brand and meets high client standards
• Managed account’s financial planning, revenue forecasting, billing, and budgets

New York City

• Responsible for ~$2MM digital brand awareness campaign with Discover Card, spanning online banners, homepage takeovers, video and custom units
• Operate as a senior contact to the Discover Card team, developing strategic online planning and innovative e-commerce and mobile solutions
• Manage and liaise with various internal and external teams, including creative, media and strategy, to ensure the success of projects goals
• Partner with production team to develop project budgets, SOWs and timelinesClients: Discover Financial Services – Discover Bank, Discover Brand, Discover Student Loans, Discover Network, Discover eBusiness.

London, United Kingdom

• Managed and monitored the smooth running of specific projects through all stages of development, implementation and campaign evaluation
• Controlled creative outputs, schedules, cost estimates and financial control of production processes which improved cost effectiveness and profitability.
• Chaired internal and client status meetings, and fully documented all actions
• Ensured all WDMP processes are adhered to, specifically creative and financial
• Ensured understanding of the relevant client contract and relevant legal/regulatory guidelines
• Worked within a team to ensure the above by prioritizing, delegating and managing each of the projects within the account team

London, United Kingdom

• Managed a roster of 200 clients based in 21 markets with approximately 500 live daily deals
• Partnered with the sales, marketing and production teams to effectively serve and deliver the LivingSocial franchise to current and prospective merchants
• Evaluated return on investment for merchants and developed a retention strategy
• Helped, educated, optimized and kept merchants coming back
• Worked with the sales team, production, accounts payable, legal and consumer services
• Provided desktop support through phone/email

London, United Kingdom

London, UK

• Assisted with publisher campaign strategies by setting revenue goals and targets, providingspecific tracking URLs and creative files for individual clients, as well as adjusting campaignavailability to allow publishers.
• Supported the sales team by creating and maintaining a comprehensive list of UK campaigns;uploading, filing, and tracking Insertion Orders from various advertisers; organizing andtransferring campaign banners and.

Greater New York City Area

• Assisted in developing the Lord & Taylor seasonal advertising campaigns in conjunction with the Merchandising Team and Sales Promotion Organization
• Worked with the external advertising team, merchandising group and the fashion office to ensure all layouts were executed to vendor requirements and internal standards
• Developed the department’s instructional manual for creating the direct mail catalog, newspaper advertisements and postcards, which were sent to customers on a weekly basis
• Responsible for working with stylists and Lord & Taylor merchants to help ensure that mailers were consistent with departmental/store procedures
• Obtained vendor art/copy approval and ensured all vendor copy and art requests were implemented
• Oversaw advertising accounts and budgets (direct mail, magazine, newspaper pieces) for women’s sportswear, shoes, handbags, accessories, jewelry, swimwear and fine jewelry

Greater New York City Area

• Responsible for organizing and scheduling portfolio reviews for well-known photographers with advertising agencies
• Coordinated, supervised and executed all aspects of pre-production of photo shoots for major advertising campaigns
• Completed invoices and estimates for photo shoots performed by photographers

Ma, Marketing Communications

Graduated with a Merit.

Ba, Art/Photography

Activities and Societies: Penn State Dance Marathon, Sigma Delta Tau

Photography

Florence, Italy

Education record

Education record