Creative Services Account Coordinator
Greater New York City Area
• Assisted in developing the Lord & Taylor seasonal advertising campaigns in conjunction with the Merchandising Team and Sales Promotion Organization • Worked with the external advertising team, merchandising group and the fashion office to ensure all layouts were executed to vendor requirements and internal standards• Developed the department’s instructional manual for creating the direct mail catalog, newspaper advertisements and postcards, which were sent to customers on a weekly basis• Responsible for working with stylists and Lord & Taylor merchants to help ensure that mailers were consistent with departmental/store procedures• Obtained vendor art/copy approval and ensured all vendor copy and art requests were implemented• Oversaw advertising accounts and budgets (direct mail, magazine, newspaper pieces) for women’s sportswear, shoes, handbags, accessories, jewelry, swimwear and fine jewelry• Billed and collected vendor credits from buyers based on page allocation for each direct mail catalog• Planned seasonal merchandising strategy for specific areas based on business allocation and trend identification to maximize ROI
