Ashley Gustafson Email and Phone Number

In this new position, I’ll be spearheading our marketing strategies to drive growth and align with our business objectives. I’ll be leading a talented marketing team, fostering a culture of innovation and high performance.My role will encompass overseeing all aspects of product marketing—developing go-to-market strategies, refining product positioning, and conducting competitive analysis. I’ll manage and optimize multi-channel campaigns across digital, print, and Connected TV, with a strong focus on customer retention to keep our valued customers engaged and satisfied. Additionally, I’ll be responsible for crafting and executing promotion strategies to enhance our market presence.Public relations and corporate communications will also be a key part of my responsibilities, as I work to build and maintain our brand’s reputation and manage external communications effectively.

GoNetspeed Acquired OTTC & Upstate Fiber Networks.As a Director of Marketing & Community Engagement, I excel in steering both strategic marketing initiatives and robust community relations. My role involves leading the development and execution of multifaceted marketing strategies designed to elevate brand presence, highlight our products and services, and drive organizational growth.I am passionate about building and nurturing meaningful relationships with our community. By integrating marketing and public relations efforts, I enhance our organization's reputation and foster genuine connections that resonate with stakeholders. My approach combines strategic vision with hands-on execution, ensuring that our communication efforts not only promote our brand but also strengthen our community ties.

OTTC & UFN were purchased by GoNetspeed in 2021.In my role as Director of Customer Operations & Marketing, I provide strategic leadership in crafting and executing comprehensive strategies that elevate customer experience and drive sustainable business growth. By seamlessly integrating customer operations with marketing initiatives, I enhance customer satisfaction, build brand loyalty, and strengthen our reputation in the market.My focus on operational excellence and customer-centric marketing enables me to improve engagement, optimize processes, and unlock new revenue opportunities. I am dedicated to transforming customer interactions into valuable experiences, ensuring that every touchpoint reflects our commitment to excellence.

As a Director of Marketing, I led and executed comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the organization. I successfully developed and implemented effective marketing campaigns across various channels, including digital advertising, social media, email marketing, and traditional advertising. I managed a high-performing marketing team and ensured consistent brand messaging and visual identity. Through market research and analysis, I identified new opportunities, target audience segments, and emerging marketing channels, using data-driven insights to inform marketing strategies and tactics. I effectively collaborated with cross-functional teams and managed the marketing budget to optimize resource allocation and measure ROI.

Formally Finger Lakes Technologies Group, Inc.As a Marketing Manager, I played a key role in developing and implementing effective marketing strategies to promote the organization's brand, products, and services. I successfully managed various marketing initiatives, including campaigns, digital marketing efforts, brand management, and market research. With a focus on driving business growth and achieving marketing objectives, I utilized my skills in strategic planning, team management, and data-driven decision making to deliver impactful results.

Certification: Cisco Business AnalystAs a Marketing & Corporate Communications Coordinator, I played a crucial role in supporting the development and execution of marketing and corporate communication strategies. I effectively coordinated marketing campaigns, managed digital marketing channels, and facilitated internal and external communications. With a focus on brand consistency and effective messaging, I collaborated with cross-functional teams to ensure alignment and drive the organization's marketing and corporate communication objectives.

As a Sales and Marketing Coordinator, I played a pivotal role in supporting the sales and marketing teams to achieve business objectives and drive revenue growth. I effectively coordinated sales and marketing activities, assisted in developing marketing strategies, and facilitated communication between the two departments. With a strong focus on customer acquisition and retention, I utilized my organizational skills, attention to detail, and marketing knowledge to contribute to the overall success of sales and marketing initiatives.

Manager of Focus Group Business.Earned Employee of the Quarter (October 2014).As an Executive Assistant, my role is to provide high-level administrative support to executives and senior management within the organization. I am responsible for managing their schedules, coordinating meetings, and handling confidential and sensitive information with professionalism and discretion. With exceptional organizational and communication skills, I ensure smooth operations and efficient workflow in a fast-paced and demanding environment.