Ashley Gutierrez Email and Phone Number
Ashley Gutierrez personal email
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With over 16 years of experience in film production and a master's degree in counseling psychology, I am currently the Director of Visual Storytelling at The Nature Conservancy. I lead an award-winning creative team dedicated to using photo and video to combat the dual crises of biodiversity loss and climate change. Our team is committed to producing visually compelling, human-centered stories that resonate with diverse audiences and drive meaningful action.Previously, as the creative director and founder of Cliff Co., I specialized in social impact storytelling, overseeing the development of all content and directing global multimedia shoots that collectively contributed to raising over 50 million dollars in fundraising for clients. My passion lies in telling stories that drive behavior change, foster empathy, and adhere to ethical storytelling practices. As a creative leader and therapist, I firmly believe in the power of storytelling. Stories are the way we connect, make meaning, and navigate life. A well-told story has the potential to challenge our perspectives, cultivate compassion, and inspire positive change.
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Director Of Visual StorytellingThe Nature Conservancy Feb 2024 - PresentArlington, Va, UsI oversee the Visual Storytelling team, comprised of photo and video teams who create visually compelling, human-centered stories that support TNC's marketing and communication goals. Together, we shape the vision, direction, and execution of TNC's visual storytelling efforts. -
FounderCliff Co May 2014 - Present -
Creative DirectorCliff Co May 2014 - Feb 2024As a seasoned Creative Director with extensive experience in film production, I oversee the development of all content, directing global multimedia shoots that have collectively contributed to raising over 50 million dollars in fundraising for clients. I establish and maintain stakeholder relationships from diverse cultural backgrounds, ensuring that deliverables follow business goals and objectives.In my role, I represent the company professionally, maintaining and expanding positive relationships with all clients and stakeholders. I conceptualize and lead brainstorming sessions with clients and creative teams, guiding the development of innovative and impactful ideas.I am skilled in project management methods, enabling the successful completion of projects on time and within budget while maintaining quality. I collaborate with clients and external stakeholders to gather information for proposals, shape creative visions, and pitch concepts that have led to acquiring contracts that have driven six-figure growth for the business.I effectively communicate feedback and provide mentorship to team members, ensuring the delivery of high-quality creative services that align with the client's objectives and strategy. Additionally, I conduct ethical storytelling workshops and presentations, teaching participants about trauma-informed storytelling techniques and principles of effective storytelling to inform successful marketing and content strategies.Overall, my extensive experience and passion for social impact storytelling and expertise in film production have enabled me to build and maintain a culture of excellence within my team. I am dedicated to developing a trauma-informed, ethical, and culturally-responsive team capable of meeting current and future needs. -
Creative LeadInvisible Children Inc. Jan 2014 - May 2014Washington, Dc, UsI have led and supervised a team of editors to produce high-quality film and video content that tells compelling stories and aligns with key marketing targets. With a proven track record of managing video production activities, I have provided guidance to colleagues and delivered feedback to improve story structure, flow, and brand consistency, ensuring campaign feasibility at Invisible Children.My ability to maintain consistent tone, style, and pacing throughout the editing process has been instrumental in delivering consistent quality of service to a wide range of stakeholders. With a keen eye for detail, I have managed the post-production workflow, ensuring that files are properly backed up, organized, and stored.As an expert in video editing, I have edited raw footage into a final product that tells a cohesive story, including selecting the best takes, cutting scenes, adding transitions, and incorporating visual and sound effects. My collaborative and results-oriented approach has enabled me to meet project deadlines and produce content that resonates with audiences. -
Senior Editor And VideographerInvisible Children Inc. Aug 2011 - Dec 2013Washington, Dc, UsAs a seasoned filmmaker and founder of an art department in Uganda, I have produced impactful content that has inspired and raised awareness on global issues. With a focus on sustainability and ethical storytelling, I have directed, filmed, and edited numerous short films and documentaries that have contributed to revenue growth and positive impact. Additionally, I have reported on regional and programmatic developments in conflict-ridden areas across Central Africa, utilizing my expertise in photography and videography to share impactful stories. Through my mentorship and training, I have helped develop the skills of a creative team in Uganda, including shooting, editing, and storytelling principles, resulting in successful film productions in various locations. With a keen eye for detail, I have managed production schedules by creating shot lists and storyboards, ensuring that media production deadlines are met, and collaborated with marketing teams to achieve project objectives. -
Editor And VideographerInvisible Children Inc. Aug 2009 - Jul 2011Washington, Dc, UsAs a highly experienced video editor with over 10,000 hours of experience, I have engaged in action-oriented and campaign-driven filmmaking that has had a meaningful impact. Through my work with Invisible Children, I helped increase funding and expand development work in Central Africa, while also contributing to the passing of crucial legislation and opportunities to meet with senior executives and even President Obama. I am proficient in Final Cut Pro and Adobe Premiere, allowing me to effectively manage multiple video projects simultaneously. I have also developed original video concepts and pitches for documentary films and social awareness campaigns, resulting in millions of online views and impressions. In fact, I played a key role in creating the fastest-growing viral video in history, which raised over $30 million for projects in Central Africa. In addition to my video editing skills, I also spearheaded the implementation of a new digital asset management system for over 120 terabytes of footage. I have also provided support in onboarding, mentoring, training, and managing new video and editing staff, including developing a new employee instruction manual for new hires. -
Lead Editor And VideographerSojo Studios Jan 2011 - Jun 2011Lexington, Ky, Us -
Editing Intern, On-Air PromotionsVh1 May 2008 - Aug 2008New York, UsCreated short on-air promotions for television and Web, and worked with teams of producers to compose scripts and assist in directing production shoots. -
Editorial InternUce Magazine Dec 2007 - May 2008UsWrote weekly stories for the Web and monthly articles for the magazine. Proposed story ideas, conducted interviews, edited copy and researched sources for publication. -
Television News ReporterGv 10 News Jan 2007 - May 2008Investigated current events, and interviewed local government officials. Shot and edited news packages for Grand Valley State University’s bi-weekly news program. Appeared on-camera for stand-ups and news briefs.
Ashley Gutierrez Skills
Ashley Gutierrez Education Details
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San Diego State UniversityMarriage And Family Therapy/Counseling -
San Diego State UniversityMental Health Counseling/Counselor -
Grand Valley State UniversityBroadcast Journalism
Frequently Asked Questions about Ashley Gutierrez
What company does Ashley Gutierrez work for?
Ashley Gutierrez works for The Nature Conservancy
What is Ashley Gutierrez's role at the current company?
Ashley Gutierrez's current role is Director of Visual Storytelling, The Nature Conservancy LMFT#140503.
What is Ashley Gutierrez's email address?
Ashley Gutierrez's email address is as****@****ail.com
What schools did Ashley Gutierrez attend?
Ashley Gutierrez attended San Diego State University, San Diego State University, Grand Valley State University.
What are some of Ashley Gutierrez's interests?
Ashley Gutierrez has interest in Civil Rights And Social Action, Education.
What skills is Ashley Gutierrez known for?
Ashley Gutierrez has skills like Editing, Documentaries, Storytelling, Social Media, Film, Nonprofits, Photography, Video Editing, Photoshop, Video Production, Final Cut Pro, Directing.
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