Ashley Davidson Email & Phone Number

Kirkland, Wa, Us

Newly focused in the area of Managed Service and Embedded Teams within Microsoft, working in partnership with our parent company, 24 Seven Talent. From strategy to execution, Simplicity Consulting is the preferred on-demand business consultancy for the new world of work. We help companies accelerate growth, add a fresh perspective, and increase capacity—at the speed of business—with access to our diverse and curated community of experts. Our Service Excellence model assigns a non-billable Client Success Manager to every consultant/client pairing, or larger outsourced team. We drive success on the work - supporting the client with outcomes that meet their expectations while also supporting consultants with the tools and access they need to land that work at our clients' expectations. We operate as a team and we know we are truly #bettertogether. Simplicity is a female-founded and -run fortune 5000 company, in partnership with 24-Seven. Our all-women leadership team is committed to helping everyone thrive in today’s changing workplace, empowering YOU to Work Your Way! Come join us: https://www.simplicityci.com/

Seattle, Wa, Us

Kirkland, Wa, Us

As PMM for Minecraft: Education Edition:• Built and delivered Learning Content GTMs and Integrated Promotional Campaigns• Managed Product Update releases and rollouts• Education Events lead for the team, managing presence and session moderation• Ran Content Calendar with Leadership, Marketing, and Learning teams • Impact storytelling through video content, blog articles and related web presence• Led creative projects for campaigns and video case studies with internal and external teams• Xbox Social Impact Campaign leadership for Minecraft Franchise• Provided Field Materials Support and interactive learning programs for Educators

Pawtucket, Ri, Us

Anime-inspired TCG/CCG and animated TV series targeting ages 12+ from the makers of Dungeons & Dragons and Magic: the Gathering. Built brand and go-to-market planning with key stakeholders to grow awareness and drive trial at launch. Organic and paid GTM strategy produced 4MM+ downloads of digital game, key product placement (Target, Walmart) and millions of viewers for animated TV show (on Netflix and Hub Network). Designed all-up Communications Calendar to integrate messaging and key marketing beats from sales teams to social posts. Content Manager/Editor for website. Copywriter for packaging, naming and campaigns. Brand activation lead for consumer events (PAX, SDCC). Media Partners: Hub Network, YouTube, Nick.com and Cartoon Network.

Responsible for business development and branded promotional activities to grow sales and consumer demand at retail, generating new concepts to encourage category growth and innovation for my clients and our agency. Leading a team of talented producers, creatives, analysts and valued vendors, I directed successful promotions and event marketing programs for $5MM portfolio including P&G, Cargill and Safeway clients.

In service to multiple clients, I was contracted to support the following: demographic research, campaign / concept design for events and touring programs, sales proposals and pitches, look-and-feel detail for theme, project management, sustainability coordination, corporate event sales and production, staffing and vendor coordination, staff training documents and workshops. Project and Client Highlights:• Program Manager for The Giving Suite Sustainability Project at the Sundance Film Festival with Revolve Apparel and The Spitfire Agency 2008• Levi's College and Macy’s marketing tours in 2007• SXSW Production and Sponsorship Manager for Levi's and Fader Magazine's "The Fort" 2007• Production and Management for EA Games and EA Sports Marketing Tours 2007• Live Nation Special Events for Google, Sun Microsystems, Major League Baseball 2006• Hard Rock Cafe and Pandora Listener Events 2006

Berkeley, California, Us

Supported Marketing Director for Another Planet Entertainment in coordinating media buys, advertising and marketing strategy. Fulfilled ad placement or promotional execution for various outreach efforts. Worked with designers and printers to develop collateral and other advertising. Established event sales-kit with catering, production and customized content on site. Lead Sales and Producer for all events, including the Launch party for 850 VIP guests to open the Exhibition.

Beverly Hills, California, Us

Directed Live Nation sponsorship programs, tours and special events for the West Coast office with business development and production teams. Comprehensive programs included strategy/objectives, creative direction, production, comprehensive budgets, all implementation and tools to measure success. Streamlined communication channels for my clients on each program as the liaison for production, external vendors and design teams. Responsible for securing and managing vendors for sweepstakes programs, premiums, specialized technology and production, tournament programs, website development, event décor and various others as needed. Clients included Brown-Forman, EA Games, Diageo, Adobe, Sun Microsystems, Turner Broadcasting and WIRED Magazine.

Foster City, California, Us

Created and managed consumer marketing programs to support brand initiatives around cardholder loyalty, particular payment products, Sponsorship programs (Disney, Olympics, NFL, iTunes) and studies on innovation. Every effort established Visa as the best purchasing card in the market for merchants, banks and consumers. Led design teams for multiple promotional websites, and created a comprehensive website promoting sweepstakes winner information. Built a cross-functional team of Visa Marketing executives from Events and Sponsorship, Bank relationships, Merchant relationships, eCommerce and our SVP of Brand Marketing to track innovative marketing trends in the industry. Developed specific concepts for the Youth segment, Music programs and Hispanic Marketing initiatives for the Visa brand. Directed Visa’s Personal Helper Day (Holiday 2003), World Shopping Tour integration with Visa Signature, and internal launch events for various promotions. Lead Producer for Visa employee events (Holiday, etc).

Beverly Hills, California, Us

Managed Live Nation sponsorship programs for various tours and clients out of the Seattle, Houston and Bay Area offices. Comprehensive programs included routing for sponsored entertainment tours, executing on strategy/objectives, deploying creative look and feel, production, hospitality, sweepstakes and grass-roots branding campaigns. Duties included managing comprehensive budgets, tracking ROI, and establishing tools to measure campaign success. Responsible for securing and managing vendors for sweepstakes programs, premiums, specialized technology and production, tournament programs, website development, public relations campaigns, event décor and various others as needed. Managed teams on tour from 1998-2002 for music or theatrical (Broadway) sponsorship programs. Clients: TJ Maxx, Levi’s, Visa, Coca-Cola, Nokia, Chevrolet, EA Games, Budweiser.