Co-Owner and Operator of STRONG Pilates Little Italy and STRONG Pilates Liberty Village

• Managed the company’s digital media presence, defining, tracking, analyzing and reporting on metrics and analytics to understand reach and make recommendations for optimizing content to meet ticket sales goals • Created interesting and engaging digital media content including video, photos, text, contests, etc., that promotes the National Ballet, productions and artists• Planned and coordinated digital announcements, events such as Facebook and Instagram LIVE videos, Instagram stories, Snapchat filters and key National Ballet initiatives • Worked closely with the digital agency to execute paid advertising campaigns and analytics• Planned and implemented initiatives to target new and existing audiences to achieve sales, admission and audience development targets through single ticket and subscription campaigns • Managed production calendar and third-party vendors/partners related to digital marketing who are either designing, developing or creating visual content such as photography and videography for the company• Engaged with fans and followers, managing online discussions by answering questions and responding to comments on a timely basis

• Created interesting and engaging digital media content, including video, photos, text, contests, etc., that promotes the National Ballet, productions and artists• Managed the company’s digital media presence, analyzing trends and monitoring numbers to maximize growth across all digital platforms• Planned and coordinated digital announcements, events such as Facebook LIVE videos, Instagram stories, Snapchat videos and key National Ballet initiatives• Liaised with various internal departments and external vendors to support digital initiatives

• Managed social media channels including Facebook, Twitter, Instagram and LinkedIn• Provided media relations support, including contentious issues management; responded to media requests for information, as assigned, and public requests for information regarding agency programs and services• Generated daily social media reports and weekly analytic reports to provide recommendations for future campaigns • Researched, wrote and edited communication materials including website content, press releases, e-blasts, newsletters and communication plans for internal and external audiences• Assisted in the planning and coordinating of CHS's 75th anniversary celebration, Get CONNECTED: The Social Interactive Event, including critical path creation, media and sponsorship pitching, silent auction solicitation and ticket strategy creation

• Assisted Communications Coordinator in Humber Students’ Federation (HSF) communications initiatives• Produced media clippings for the Humber Students’ Federation Communications department • Created media kits and pitch local newspapers and media regarding HSF elections

• Conducted community outreach to employers, schools and other service providers to promote employment services• Liaised with employers to ensure the submission of all required employer and participant documentation• Facilitate workshops onsite and offsite on the topics of Resume Building, Interview Skills, Job Search and Employee Rights• Provided employment counseling for youth ages 15-30 through one-on-one resume and job search assistance• Accurately assessed the individual needs of each client in order to refer them to appropriate services

• Developed smart and strategic social media plans from ideation to execution to measurement• Wrote content and coordinate visual look and feel of social channels• Monitored and respond to audience - community management• Curated social media content using appropriate tone and tenor in accordance with brand guidelines• Actively monitored trends in web and social media tools and channels

• Brainstormed and implemented new and creative ideas to create awareness and engage students with all Humber Student Federation initiatives• Promoted HSF events, services and programs within the Humber community and conduct student surveys to measure results• Enthusiastically encouraged student involvement in school events by providing information and benefits

• Worked as official representative of the college and lead prospective students and their families on regularly scheduled tours of the campus• Assisted the Student Recruitment Department with social media campaigns, events and open houses• Make outbound phone calls to prospective students and applicants averaging 100 calls per hour with the highest phone stats per shift• Assisted with various administrative tasks and recruitment events such as Open House and Be Your Degree

• Monitored media daily for the Public Works department and generated reports to be circulated • Supported crises management efforts monitoring and reporting on social media activity• Developed and maintained targeted media lists• Assisted with writing and editing press releases and public service announcements• Prepared detailed interview scripts for Cable14 news videos

• Used Digital Promotion techniques to promote Mapleview’s annual Style Party hosted by Flare’s Associate Fashion News Editor resulting in 500 attendees• Promoted digital fashion contest, Mapleview Style Icon, to find the style blogger for Mapleview Centre, receiving more than 200 Burlington resident contestants in two weeks

• Managed Justin Bieber’s sold-out book signing resulting in 500 pre-sold wrist-bands grossing over $22,000 in book sales during event• Updated and maintained Barnes & Noble’s corporate social networks including Twitter, Facebook and Foursquare, maintaining and representing a strong brand presence • Compiled media kits, press packets and ran A-Roll and B-Roll during A-list events such as La Toya Jackson gaining coverage in ExtraTV, TMZ, LA Magazine, The Examiner and Zimbio