Ashley Haraburda Email & Phone Number

Little Italy Toronto

Co-Owner and Operator of STRONG Pilates Little Italy and STRONG Pilates Liberty Village

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Managed the company’s digital media presence, defining, tracking, analyzing and reporting on metrics and analytics to understand reach and make recommendations for optimizing content to meet ticket sales goals
• Created interesting and engaging digital media content including video, photos, text, contests, etc., that promotes the National Ballet, productions and artists
• Planned and coordinated digital announcements, events such as Facebook and Instagram LIVE videos, Instagram stories, Snapchat filters and key National Ballet initiatives
• Worked closely with the digital agency to execute paid advertising campaigns and analytics
• Planned and implemented initiatives to target new and existing audiences to achieve sales, admission and audience development targets through single ticket and subscription campaigns
• Managed production calendar and third-party vendors/partners related to digital marketing who are either designing, developing or creating visual content such as photography and videography for the company

Toronto, Canada Area

• Created interesting and engaging digital media content, including video, photos, text, contests, etc., that promotes the National Ballet, productions and artists
• Managed the company’s digital media presence, analyzing trends and monitoring numbers to maximize growth across all digital platforms
• Planned and coordinated digital announcements, events such as Facebook LIVE videos, Instagram stories, Snapchat videos and key National Ballet initiatives
• Liaised with various internal departments and external vendors to support digital initiatives

Toronto, Canada Area

• Managed social media channels including Facebook, Twitter, Instagram and LinkedIn
• Provided media relations support, including contentious issues management; responded to media requests for information, as assigned, and public requests for information regarding agency programs and services
• Generated daily social media reports and weekly analytic reports to provide recommendations for future campaigns
• Researched, wrote and edited communication materials including website content, press releases, e-blasts, newsletters and communication plans for internal and external audiences
• Assisted in the planning and coordinating of CHS's 75th anniversary celebration, Get CONNECTED: The Social Interactive Event, including critical path creation, media and sponsorship pitching, silent auction.

Lakeshore Campus

• Assisted Communications Coordinator in Humber Students’ Federation (HSF) communications initiatives
• Produced media clippings for the Humber Students’ Federation Communications department
• Created media kits and pitch local newspapers and media regarding HSF elections

• Conducted community outreach to employers, schools and other service providers to promote employment services
• Liaised with employers to ensure the submission of all required employer and participant documentation
• Facilitate workshops onsite and offsite on the topics of Resume Building, Interview Skills, Job Search and Employee Rights
• Provided employment counseling for youth ages 15-30 through one-on-one resume and job search assistance
• Accurately assessed the individual needs of each client in order to refer them to appropriate services

Toronto, Canada Area

• Developed smart and strategic social media plans from ideation to execution to measurement
• Wrote content and coordinate visual look and feel of social channels
• Monitored and respond to audience - community management
• Curated social media content using appropriate tone and tenor in accordance with brand guidelines
• Actively monitored trends in web and social media tools and channels

Lakeshore Campus

• Brainstormed and implemented new and creative ideas to create awareness and engage students with all Humber Student Federation initiatives
• Promoted HSF events, services and programs within the Humber community and conduct student surveys to measure results
• Enthusiastically encouraged student involvement in school events by providing information and benefits

Lakeshore Campus

• Worked as official representative of the college and lead prospective students and their families on regularly scheduled tours of the campus
• Assisted the Student Recruitment Department with social media campaigns, events and open houses
• Make outbound phone calls to prospective students and applicants averaging 100 calls per hour with the highest phone stats per shift
• Assisted with various administrative tasks and recruitment events such as Open House and Be Your Degree

Hamilton, Ontario

• Monitored media daily for the Public Works department and generated reports to be circulated
• Supported crises management efforts monitoring and reporting on social media activity
• Developed and maintained targeted media lists
• Assisted with writing and editing press releases and public service announcements
• Prepared detailed interview scripts for Cable14 news videos

• Used Digital Promotion techniques to promote Mapleview’s annual Style Party hosted by Flare’s Associate Fashion News Editor resulting in 500 attendees
• Promoted digital fashion contest, Mapleview Style Icon, to find the style blogger for Mapleview Centre, receiving more than 200 Burlington resident contestants in two weeks

The Grove, California

• Managed Justin Bieber’s sold-out book signing resulting in 500 pre-sold wrist-bands grossing over $22,000 in book sales during event
• Updated and maintained Barnes & Noble’s corporate social networks including Twitter, Facebook and Foursquare, maintaining and representing a strong brand presence
• Compiled media kits, press packets and ran A-Roll and B-Roll during A-list events such as La Toya Jackson gaining coverage in ExtraTV, TMZ, LA Magazine, The Examiner and Zimbio

Bachelor’S Degree, Public Relations

Activities and Societies: Canadian Public Relations Society, Student Ambassador

Integrated Musical Theatre, Musical Theatre, Film And Dance

Activities and Societies: Dance Workshop

Education record