Ashley Hart

Ashley Hart Email and Phone Number

Chief Marketing Officer @ Intellect
New York, NY, US
Ashley Hart's Location
New York, New York, United States, United States
Ashley Hart's Contact Details
About Ashley Hart

Results-driven, award-winning global marketing leader with more than 25 years of marketing and brand-building strategy experience for enterprise software to PE-backed high-growth tech companies. Expertise in demand generation, digital marketing, and product marketing. Ashley Hart is a data-first marketing executive based in New York City.Ms. Hart is the CMO for Coalfire, the leader in cybersecurity compliance services and solutions. Former, CVP, Digital Marketing for Commercial and PC Consumer products at Microsoft; SVP, Global Marketing for Oracle IaaS, which includes Oracle Cloud, Database, Security, Analytics and Developer tools products; and as the global Chief Marketing Officer for Infor, an industry-specific ERP cloud solutions company. Key Achievements:⇨ Transforming Global Marketing Team (Infor) - In her tenure at Infor, Ashley restructured and led her global marketing team's strategy, which created new demand generation programs that grew YoY leads, sales pipeline, and revenues by 4x. She was responsible for global marketing, brand, PR, AR, channel partner, analytics, demand generation, events and digital. In 2019, Ms Hart led the redesign of Infor.com from a brand site to a lead generation site, which garnered the 2019 Platinum and Gold winner prizes of the Hermes, Muse and Dot awards.⇨ Built Data Transparency and Increased Lead Generation (Oracle) - In her tenure at Oracle, Ashley created and built out the OCI global data analytics team, which gave transparency and shifted global digital marketing campaigns to successfully surpass KPI quarterly goals. PE-backed SaaS Company Experience:⇨ Marketing, Demand Generation, and Digital Marketing Strategy and Tactical Execution (Insight Partners) - Prior to working with Infor and Oracle, Ms. Hart launched Ashley Hart Marketing, which specialized in working with Venture Capital and Private Equity invested SAAS companies for 9 years. Ms. Hart freelanced as a digital marketing consultant to the private equity firm, Insight Partners and their portfolio companies for 9 years.Consultant to Insight portfolio companies include Fanatics, Tongal, Mimecast, Pluralsight, Achieve3000, Workforce Software, FilmTrack, Academic Partnerships, Prevalent, eVestment, SmartBear, ECi Solutions, Fourth Hospitality Software, FireMon, VirginPulse, Hautelook, Healthcare Source, Spacetime Studios. Consultant to non-portfolios include Imperva, Rockbot.com, King.com, Time Warner, Issey Miyake, Morgan Stanley, Allison and Partners, Kerridge Commercial Systems

Ashley Hart's Current Company Details
Intellect

Intellect

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Chief Marketing Officer
New York, NY, US
Website:
intellect.com
Employees:
98
Ashley Hart Work Experience Details
  • Intellect
    Chief Marketing Officer
    Intellect
    New York, Ny, Us
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  • Coalfire
    Chief Marketing Officer
    Coalfire Oct 2023 - Present
    Greenwood Village, Co, Us
    Global B2B marketing leader for Coalfire, an industry leader in cybersecurity compliance services and solutions for more than 20 years. Responsible for the company's marketing strategy and rebuilding of its brand, communications, demand generation, product marketing, digital, creative, and events. Responsible for GTM strategy and lead generation KPIs.
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  • Ashley Hart Marketing
    Founder/ Cmo / Digital Marketing And B2B Demand Generation Consultant
    Ashley Hart Marketing Jan 2022 - Oct 2023
    New York, Ny, Us
    Notable clients: Imperva, Kerridge Commercial Systems, Rockbot Media, Allison and PartnersGlobal Tech marketing leader and consultant specializing in growth marketing, which includes digital marketing, demand generation, and product marketing strategy for enterprise to private equity invested high-growth Tech companies. Expertise in leading global cross-functional teams, targeting customers in the following industries for increasing MQLs, opportunities in the sales pipeline, and revenue growth: SaaS, Healthcare, ERP, Finance, Education, Cybersecurity, Public Sector, IaaS, Gaming, Analytics, Supply Chain, Manufacturing, Retail, Hospitality, FinTech, License Software, and Risk Management.I have restructured and built global marketing teams to streamline processes, created lead generation programs that have exponentially surpassed ROI expectations. Built successful marketing plans for scaling demand generation programs. Also, created new data analytics reporting, ABM programs, social media campaigns, marketing automation implementation, SEM, content syndication, PPC, and website optimization. Lastly, responsible for offline brand marketing programs that include print advertising, broadcast, PR/AR, trade shows and company-hosted events.
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  • Bates College
    Professor - Digital Marketing
    Bates College Apr 2017 - May 2022
    Lewiston, Me - Maine, Us
    Practioner-in-ResidenceDigital Marketing Instructor (Spring Course 2022)Digital Marketing Instructor (Spring Course 2017)Students are taught the fundamentals of digital marketing, which include developing skills in SEO copywriting, Google Ads, PPC campaign creation, tracking and data analysis in Google Analytics, website UX design development, social media marketing, and email marketing. The interactive course teaches students how to create their own digital marketing campaigns, operate within a business marketing team environment, and an understanding of how digital impacts all aspects of a company’s business processes.
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  • Oracle
    Senior Vice President, Global Marketing Oci, Database, Cybersecurity, Analytics And Developer
    Oracle Mar 2020 - Nov 2021
    Austin, Texas, Us
    Global marketing leader of Oracle Cloud Infrastructure (OCI Gen 2) platform, which includes a suite of solutions, such as the Autonomous Database, Big Data Analytics, Data Science, Developer Tools, Cybersecurity and the hardware products under the Exadata flagship.Key Management Highlights ⇨1. Led OCI marketing strategy to win Federal JWCC contract2. Successfully built a new digital and analytics marketing team in the first year to optimize costs, which yielded a 75% YoY increase in MQLs, which increased sales pipeline by 25%+.3. Restructured global marketing team to incorporate new growth marketing strategies to streamline demand generation programs by region. 4. Consolidated product marketing, digital demand generation, campaign data analysis, PR, brand awareness, competitive intelligence, and field marketing strategies of the Cloud Platform, hardware, and developer tools products under one organization to drive higher yielding marketing campaigns. 5. Unified country-specific teams to a global marketing team, which increased pipeline and revenues of the IaaS and PaaS.Leader of over 350+ marketers with 10 direct reports; departments include product marketing, demand generation, digital marketing, field marketing, events, analytics, developer marketing, competitive intelligence, benchmarking, and creative development.
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  • Infor
    Senior Vice President, Global Chief Marketing Officer
    Infor Mar 2018 - Sep 2019
    New York, Ny, Us
    Award-winning Global Chief Marketing Officer of Infor, a worldwide B2B enterprise cloud software company, headquartered in New York City. Servicing 68, 000 customers in 170 countries. Reported to CEO.Leader of over 200+ marketers with 9 direct reports; departments include brand, PR and communications, product marketing, digital marketing, channel partner, field marketing, events, analytics, MarTech operations, and creative development. Restructured and hired new global marketing team, which in the first year exponentially increased YoY growth of MQLs, Opportunities and revenues by 4x. Success was a direct result of introducing a new demand generation strategy and digital marketing campaigns.2019 Platinum and Gold winner of the Hermes and Muse awards for the redesigned Infor.com. 2019 WebAward winner for Best Intranet of the new Infor employee intranet platform, TeamInfor.
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  • Infor
    Marketing Consultant And Demand Generation Strategist
    Infor Jan 2011 - Mar 2018
    New York, Ny, Us
    Freelance consultancy to the C-Suite; advised on software UX, marketing team structure, led strategy and hiring for establishing the Hook & Loop internal agency, and ROI marketing impact reporting.
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  • Ashley Hart Marketing
    Founder / Chief Marketing Officer / B2B And B2C Digital Marketing
    Ashley Hart Marketing Sep 2007 - Feb 2018
    New York, Ny, Us
    Global Marketing leader specializing in GTM strategies, which includes digital marketing, and product marketing for venture and private equity invested high-growth SaaS Tech companies. Expertise in successfully targeting customers in the following industries for increasing MQLs, opportunities in the sales pipeline, and revenue growth: SaaS, Healthcare, ERP, Finance, Education, Cybersecurity, Public Sector, IaaS, Gaming, Analytics, Supply Chain, Manufacturing, Retail, Hospitality, FinTech, License Software, and Risk Management.Clients include: Insight Partners, Mimecast, Prevalent, Firemon, Infor, Mentez, Helen Jon, Spacetime Studios, Lounge Lizard, King.com, Duplicate Poker, Morgan Stanley, EST Today, ECi Solutions, Syncsort, eVestment Alliance, Advantage IQ, Meed, Veoh Networks, Hautelook, Academic Partnerships, Achieve 3000, Fourth Software
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  • Insight Venture Partners
    B2B And B2C Marketing Consultant (Principal), Digital Marketing Strategist
    Insight Venture Partners 2008 - 2017
    New York, Ny, Us
    Freelance Marketing Principal Consultant for the VC and Private Equity firm, Insight Venture Partners. I created GTM strategies for more than (28) of Insight's B2B, eCommerce, and B2C portfolio companies. Strategies were focused on increasing leads from demand generation programs, extending customer LTV, building channel partner reach, and improving data transparency to show marketing impact on company pipeline and revenues through instating marketing automation platforms.Insight portfolio companies that I have worked with to create their digital marketing and lead generation strategies include: Fourth Software, Fanatics.com, VirginPulse, Mimecast, Prevalent Software, Illuminate Education, ECi Software Solutions, Workforce Software, eVestment Alliance, Academic Partnerships, SmartBear Software, Threadless, Hautelook, Syncsort, SR Labs, Spacetime Studios, Privalia, Pluralsight, PHD Virtual, Mentez, KONY, HealthCare Source, Metalogix, FilmTrack Software, Cherwell Software, BeyondTrust, Achieve 3000, Artix Entertainment, and 6 Waves.
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  • Epokerusa Inc (Formerly Of Skilljam Technologies Inc.)
    Senior Vice President, Chief Marketing Officer And Affiliate Sales
    Epokerusa Inc (Formerly Of Skilljam Technologies Inc.) Apr 2006 - Aug 2007
    Reported to the CEO I am one of the original CSuite members of the Startup to launch the skill-based online gaming platform ePoker, which was originally embedded in the GSN platform, before acquired by Liberty Media. I led and launched the UX design for the online gaming platform, which generated a 25% conversion rate of free to pay gamers through my digital lead generation programs. Also, I recruited and managed the marketing team, created the the affiliate marketing partners program, and launched the new channel sales division.My marketing team was in charge of all creative website design and collateral development for print advertisements, OOH, digital campaigns and events, as well as, developed the brand, PR and communications strategy efforts for the online, broadcast, and print media channels. Lastly, we produced all of our broadcast commercials in-house and produced the live show, "Duplicate Poker" in Las Vegas.
  • Gsn Games
    Vice President Global Marketing Leader
    Gsn Games Apr 2005 - Apr 2006
    Los Angeles, Ca, Us
    Global Marketing leader for GSN Games (formerly SkillJam Technologies Inc.)Reported to CEO and led management of (15) marketing and data analysts teamResponsible for B2B2C platform marketing, which included PR and Communications, paid media, brand marketing, affiliate marketing, customer lead acquisition and retention programs, events and tradehowsSuccessfully developed gaming segmentation marketing with 200% optimization increase In charge of B2B marketing to support gaming platform partners: AOL Games, GSN Games, Shockwave, MSN Games, Virgin Games, and 100 other partnersIn charge of metrics and analysis
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  • 156 Productions
    Founder, Chief Marketing Officer
    156 Productions Apr 1997 - Apr 2005
    Founder of Marketing and Digital Design AgencyManaged Client Accounts: Morgan Stanley Dean Witter, AOL Time Warner, Kaplan Educational Centers, UMagic Systems Inc, Issey Miyake fashion designerLed and managed all partner accounts. Built and created website design, content, and marketing strategies.Developed Marketing Plans for Entertainment, Financial, Mortgage, Fashion and Gaming industriesIn charge of design and production strategy for interactive and online productsOnline Media Buyer for client campaignsManaged staff of 5 direct reports
  • Creative Explosions Inc
    Co-Founder/Chief Marketing Officer/Vp Of Business Development
    Creative Explosions Inc 1996 - 1997
    Co-founder and Chief Marketing Officer for online software Start-up companyWrote business plan, which raised $450,000 in seed capital for Start-up through Angel InvestorsManaged all creative development for first-ever Artificial Intelligence Animated Avatar platform system for online called WebTrips.comCreated and managed all marketing collateral development for events, print and online
  • The Princeton Review
    Software Product Marketing Manager
    The Princeton Review 1995 - 1996
    New York, Ny, Us
    In charge of launching new CD-Rom software product line; Inside the SAT, Inside the GRE, Inside the GMAT, Inside the LSATCoordinated and managed all software trade shows and eventsHead of Channel MarketingManaged PR communications with mediaIn charge of product marketing and collateral developmentLiaison to third-party relationship with Field and Channel Sales team; Simon & SchusterCreated events marketing strategyManaged events and trade shows budgetManaged over 15+ events
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  • Kidder, Peabody & Co.
    Marketing Manager
    Kidder, Peabody & Co. 1991 - 1995
    New York, Ny, Us
    Created and managed Kidder, Peabody Technology Analysts' road showsBuilt and managed global national events and conference strategyManaged 30+ tradeshows and road showsDeveloped all marketing collateral for conferences and trade shows; i.e. booths, signage, sell sheetsCoordinator between Technology Analysts and third-party research services
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Ashley Hart Skills

Online Marketing Email Marketing Social Media Marketing Digital Marketing Lead Generation Sem Strategy Marketing Start Ups Google Analytics Mobile Marketing E Commerce Mobile Applications Social Media B2b Seo Direct Marketing Press Releases Product Management Advertising Multi Channel Marketing Ppc Company Branding Online Lead Generation Trade Shows Microsoft Office Cms B2b Marketing Strategy Affiliate Marketing Creative Direction Product Marketing B2b Marketing New Media Website Development Corporate Communications Google Adwords Internet B2c Marketing Online Gaming Crm User Experience Social Networking Customer Acquisition Event Planning Interactive Marketing Fashion Event Marketing Tweens Fashion Marketing Adobe Dreamweaver Cs6

Ashley Hart Education Details

  • Bates College
    Bates College
    Political Science - Comparative Politics
  • Columbia University
    Columbia University
    Political Science And Government

Frequently Asked Questions about Ashley Hart

What company does Ashley Hart work for?

Ashley Hart works for Intellect

What is Ashley Hart's role at the current company?

Ashley Hart's current role is Chief Marketing Officer.

What is Ashley Hart's email address?

Ashley Hart's email address is as****@****oft.com

What is Ashley Hart's direct phone number?

Ashley Hart's direct phone number is +121226*****

What schools did Ashley Hart attend?

Ashley Hart attended Bates College, Columbia University.

What are some of Ashley Hart's interests?

Ashley Hart has interest in Direct Marketing, Deals, Mobile, Social Media, B2b, Rental Housing, As Well As, Digital Media, Social Commerce, Environment.

What skills is Ashley Hart known for?

Ashley Hart has skills like Online Marketing, Email Marketing, Social Media Marketing, Digital Marketing, Lead Generation, Sem, Strategy, Marketing, Start Ups, Google Analytics, Mobile Marketing, E Commerce.

Who are Ashley Hart's colleagues?

Ashley Hart's colleagues are Iryna Kozlova, Alice C., Amer Farhat, Elie Douaihy, Nallam Rao, Kevin Rapps, Sebnem Ece Yucel.

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