Ashley Hart Email & Phone Number

New York, Ny, Us

Greenwood Village, Co, Us

Global B2B marketing leader for Coalfire, an industry leader in cybersecurity compliance services and solutions for more than 20 years. Responsible for the company's marketing strategy and rebuilding of its brand, communications, demand generation, product marketing, digital, creative, and events. Responsible for GTM strategy and lead generation KPIs.

New York, Ny, Us

Notable clients: Imperva, Kerridge Commercial Systems, Rockbot Media, Allison and PartnersGlobal Tech marketing leader and consultant specializing in growth marketing, which includes digital marketing, demand generation, and product marketing strategy for enterprise to private equity invested high-growth Tech companies. Expertise in leading global cross-functional teams, targeting customers in the following industries for increasing MQLs, opportunities in the sales pipeline, and revenue growth: SaaS, Healthcare, ERP, Finance, Education, Cybersecurity, Public Sector, IaaS, Gaming, Analytics, Supply Chain, Manufacturing, Retail, Hospitality, FinTech, License Software, and Risk Management.I have restructured and built global marketing teams to streamline processes, created lead generation programs that have exponentially surpassed ROI expectations. Built successful marketing plans for scaling demand generation programs. Also, created new data analytics reporting, ABM programs, social media campaigns, marketing automation implementation, SEM, content syndication, PPC, and website optimization. Lastly, responsible for offline brand marketing programs that include print advertising, broadcast, PR/AR, trade shows and company-hosted events.

Lewiston, Me - Maine, Us

Practioner-in-ResidenceDigital Marketing Instructor (Spring Course 2022)Digital Marketing Instructor (Spring Course 2017)Students are taught the fundamentals of digital marketing, which include developing skills in SEO copywriting, Google Ads, PPC campaign creation, tracking and data analysis in Google Analytics, website UX design development, social media marketing, and email marketing. The interactive course teaches students how to create their own digital marketing campaigns, operate within a business marketing team environment, and an understanding of how digital impacts all aspects of a company’s business processes.

Austin, Texas, Us

Global marketing leader of Oracle Cloud Infrastructure (OCI Gen 2) platform, which includes a suite of solutions, such as the Autonomous Database, Big Data Analytics, Data Science, Developer Tools, Cybersecurity and the hardware products under the Exadata flagship.Key Management Highlights ⇨1. Led OCI marketing strategy to win Federal JWCC contract2. Successfully built a new digital and analytics marketing team in the first year to optimize costs, which yielded a 75% YoY increase in MQLs, which increased sales pipeline by 25%+.3. Restructured global marketing team to incorporate new growth marketing strategies to streamline demand generation programs by region. 4. Consolidated product marketing, digital demand generation, campaign data analysis, PR, brand awareness, competitive intelligence, and field marketing strategies of the Cloud Platform, hardware, and developer tools products under one organization to drive higher yielding marketing campaigns. 5. Unified country-specific teams to a global marketing team, which increased pipeline and revenues of the IaaS and PaaS.Leader of over 350+ marketers with 10 direct reports; departments include product marketing, demand generation, digital marketing, field marketing, events, analytics, developer marketing, competitive intelligence, benchmarking, and creative development.

New York, Ny, Us

Award-winning Global Chief Marketing Officer of Infor, a worldwide B2B enterprise cloud software company, headquartered in New York City. Servicing 68, 000 customers in 170 countries. Reported to CEO.Leader of over 200+ marketers with 9 direct reports; departments include brand, PR and communications, product marketing, digital marketing, channel partner, field marketing, events, analytics, MarTech operations, and creative development. Restructured and hired new global marketing team, which in the first year exponentially increased YoY growth of MQLs, Opportunities and revenues by 4x. Success was a direct result of introducing a new demand generation strategy and digital marketing campaigns.2019 Platinum and Gold winner of the Hermes and Muse awards for the redesigned Infor.com. 2019 WebAward winner for Best Intranet of the new Infor employee intranet platform, TeamInfor.

New York, Ny, Us

Freelance consultancy to the C-Suite; advised on software UX, marketing team structure, led strategy and hiring for establishing the Hook & Loop internal agency, and ROI marketing impact reporting.

New York, Ny, Us

Global Marketing leader specializing in GTM strategies, which includes digital marketing, and product marketing for venture and private equity invested high-growth SaaS Tech companies. Expertise in successfully targeting customers in the following industries for increasing MQLs, opportunities in the sales pipeline, and revenue growth: SaaS, Healthcare, ERP, Finance, Education, Cybersecurity, Public Sector, IaaS, Gaming, Analytics, Supply Chain, Manufacturing, Retail, Hospitality, FinTech, License Software, and Risk Management.Clients include: Insight Partners, Mimecast, Prevalent, Firemon, Infor, Mentez, Helen Jon, Spacetime Studios, Lounge Lizard, King.com, Duplicate Poker, Morgan Stanley, EST Today, ECi Solutions, Syncsort, eVestment Alliance, Advantage IQ, Meed, Veoh Networks, Hautelook, Academic Partnerships, Achieve 3000, Fourth Software

New York, Ny, Us

Freelance Marketing Principal Consultant for the VC and Private Equity firm, Insight Venture Partners. I created GTM strategies for more than (28) of Insight's B2B, eCommerce, and B2C portfolio companies. Strategies were focused on increasing leads from demand generation programs, extending customer LTV, building channel partner reach, and improving data transparency to show marketing impact on company pipeline and revenues through instating marketing automation platforms.Insight portfolio companies that I have worked with to create their digital marketing and lead generation strategies include: Fourth Software, Fanatics.com, VirginPulse, Mimecast, Prevalent Software, Illuminate Education, ECi Software Solutions, Workforce Software, eVestment Alliance, Academic Partnerships, SmartBear Software, Threadless, Hautelook, Syncsort, SR Labs, Spacetime Studios, Privalia, Pluralsight, PHD Virtual, Mentez, KONY, HealthCare Source, Metalogix, FilmTrack Software, Cherwell Software, BeyondTrust, Achieve 3000, Artix Entertainment, and 6 Waves.

Reported to the CEO I am one of the original CSuite members of the Startup to launch the skill-based online gaming platform ePoker, which was originally embedded in the GSN platform, before acquired by Liberty Media. I led and launched the UX design for the online gaming platform, which generated a 25% conversion rate of free to pay gamers through my digital lead generation programs. Also, I recruited and managed the marketing team, created the the affiliate marketing partners program, and launched the new channel sales division.My marketing team was in charge of all creative website design and collateral development for print advertisements, OOH, digital campaigns and events, as well as, developed the brand, PR and communications strategy efforts for the online, broadcast, and print media channels. Lastly, we produced all of our broadcast commercials in-house and produced the live show, "Duplicate Poker" in Las Vegas.

Los Angeles, Ca, Us

Global Marketing leader for GSN Games (formerly SkillJam Technologies Inc.)Reported to CEO and led management of (15) marketing and data analysts teamResponsible for B2B2C platform marketing, which included PR and Communications, paid media, brand marketing, affiliate marketing, customer lead acquisition and retention programs, events and tradehowsSuccessfully developed gaming segmentation marketing with 200% optimization increase In charge of B2B marketing to support gaming platform partners: AOL Games, GSN Games, Shockwave, MSN Games, Virgin Games, and 100 other partnersIn charge of metrics and analysis

Founder of Marketing and Digital Design AgencyManaged Client Accounts: Morgan Stanley Dean Witter, AOL Time Warner, Kaplan Educational Centers, UMagic Systems Inc, Issey Miyake fashion designerLed and managed all partner accounts. Built and created website design, content, and marketing strategies.Developed Marketing Plans for Entertainment, Financial, Mortgage, Fashion and Gaming industriesIn charge of design and production strategy for interactive and online productsOnline Media Buyer for client campaignsManaged staff of 5 direct reports

Co-founder and Chief Marketing Officer for online software Start-up companyWrote business plan, which raised $450,000 in seed capital for Start-up through Angel InvestorsManaged all creative development for first-ever Artificial Intelligence Animated Avatar platform system for online called WebTrips.comCreated and managed all marketing collateral development for events, print and online

New York, Ny, Us

In charge of launching new CD-Rom software product line; Inside the SAT, Inside the GRE, Inside the GMAT, Inside the LSATCoordinated and managed all software trade shows and eventsHead of Channel MarketingManaged PR communications with mediaIn charge of product marketing and collateral developmentLiaison to third-party relationship with Field and Channel Sales team; Simon & SchusterCreated events marketing strategyManaged events and trade shows budgetManaged over 15+ events

New York, Ny, Us

Created and managed Kidder, Peabody Technology Analysts' road showsBuilt and managed global national events and conference strategyManaged 30+ tradeshows and road showsDeveloped all marketing collateral for conferences and trade shows; i.e. booths, signage, sell sheetsCoordinator between Technology Analysts and third-party research services

Bachelor Of Arts (B.A.), Political Science - Comparative Politics

Bachelor'S Degree, Political Science And Government