Ashley Dewitt Email & Phone Number

Caledonia, MI, US

Columbus, Ohio, US

Areas of responsibility include digital commerce, digital marketing, user experience, customer retention management, email marketing, SMS, digital operations, analytics & insights, content, technology & transformation. Successfully led the cutover of Keds.com from the Wolverine Worldwide environment to the Designer Brands Inc. environment, completing the.

Rockford, MI, US

Led the business, strategy, and performance of Keds.com, driving revenue growth, managing expenses, and delivering strong financial results.Collaborated cross-functionally to create a best-in-class brand and product experience, ensuring a brand-rich experience for consumers.Developed and executed brand and eCommerce strategies, identifying opportunities to.

Rockford, MI, US

Maternity leave coverage for Chaco

Rockford, MI, US

Owned and managed the business, strategy, and performance of the Harley-Davidson Footwear and Bates Footwear eCommerce sites, driving sales and building brand presence.Demonstrated full P&L responsibility for both brands, effectively managing expenses and delivering financial plans.Developed and executed profitable marketing initiatives, resulting in.

Rockford, MI, US

Developed and executed engaging content strategies for two brands, driving sales and enhancing brand storytelling across company-owned websites and digital marketing channels.Led cross-functional design and UX projects, including full site redesigns, acquisitions, and website launches, ensuring seamless collaboration with internal and external.

Rockford, MI, US

• Work on the Cat Footwear, Hush Puppies and OnlineShoes e-commerce teams to develop engaging content that will drive sales, create relationships, and implement strategic plans to bring seasonal product and brand stories.
• Led Monthly Business Reviews for Hush Puppies and Cat Footwear presenting to brand Presidents and executive staff.
• Performed quarterly forecasting for Hush Puppies and Cat Footwear and developing the financial plan for Cat Footwear and OnlineShoes.
• Manage cross-functional design and UX projects with internal and external partners, including full site redesign projects and website launches.
• Analyze, test and report on consumer behavior using Adobe Analytics, A/B testing, conversion rate optimization, onsite search, user testing and other reporting tools. Utilize web analytics to monitor site activity and.
• Generated 20%+ increase in revenue in 2017 and 2018 for the Hush Puppies e-commerce platform.

• Created the foundation for the Heels Down Media marketing team from the ground up. Led a team of multiple employees, generated leads and maintained relationships with Heels Down Media clients, planned and managed.
• Managing and directing the Heels Down Media marketing team and editorial team.
• Procuring new accounts for Heels Down Media while managing existing accounts and maintaining client relations.
• Led the team at Heels Down Media to acquire global advertising partners and clients to create 200% company growth for Heels Down Media and an average of 60% growth for clients.-Developing and implementing influencer.

Grand Rapids, Michigan, US

-Managing multiple social media accounts for various clients.-Performing technical writing for client's based on their industry.-Drafting press releases, communication plans, and campaign strategies. -Writing copy, generating content for websites, blog posts, and social media.-Researching market competition and competitive campaign strategies.-Creating and.

Responsibilities included running the JMR social media accounts, digital traffic, sponsorship promotions, generating content, & vendor relations.

Responsibilities included riding horses (from green broke to 4* level), facility management, professional grooming, managing orders, competing, clipping, braiding, exercising polo ponies, grooming polo events, owner relations, sponsorship promotion, event planning, website management, and social media promotion.

Master Of Business Administration - Mba

Bachelor Of Science (Bs), Advertising & Public Relations