•Product owner and operations manager of Martindale’s SEO and PPC products •Responsible for not only the profitability and scalability of the search product offerings but also the on-going fulfillment and performance of all SEO and PPC campaigns•Grow SEO organic traffic and lower CPL for PPC to increase targeted leads for our clients •Manage an offshore team, internal team members and independent contractors•Partner with sales to train and partner on all existing and new search product initiatives to help with retention and generate new business

•Lead webvis training for entire 50+ group of in-house sales team and field reps including order entry, pitching and new products training•Effectively consolidate responsibilities and streamline processes across our client portfolio for all managers within our department stretching from SEO to design including organization, process engineering, SOP documentation and how that translates into our project management system•Collaborate with SEO, writers, designers and developers on SEO and Website product promotion material from print to online slicks as well as training materials• Collaborate with SEO, writers, designers and developers on all product promotion material from print to online slicks as well as training materials•Develop and implement a comprehensive marketing program including collaboration on monthly webinars, quarterly SEO enewsletters, blogging, managing the brand’s editorial calendar and developing new marketing collateral•Manage monthly budgets and department expenses including credit card purchases and invoices as well as create models and budgets for resource allocation and pricing for product development•Scope and evaluate all existing and new vendors, tools and resources for our entire department as well as annually reassess costs including our savings of $72,856.00 on our paid legal hg.org listings for our SEO clients this past year•Plan and coordinate our annual holiday event including evites, budget, day-of coordination, entertainment and venue

•Accountable for resource planning, training, performance tracking, internal people and offshore team•Managed 11 internal team members responsible for reselling SEO, showcasing stats to clients and support sales retention goals.•Reorganized department and restructured team roles, responsibilities and goals and evolved campaign managers into SEO Specialists and indoing so trained them as the main SEO point of contact but also adopting the Strategy and execution of the SEO campaigns for the clients.

• Requested to step up and re-strategize workflow and team organization to create efficiencies, consolidate responsibilities and streamline processes to effectively reduce turnaround time by as much as 10% for development of small websites, 20% for mid-size sites and as much as 27% for large sites in less than 6 months• Successfully managing a team of 30+ content marketers including 21 in-house Content Strategists and Writers, 11 in-house and freelance editors, 7 vendors all responsible for writing and editing copy for custom SEO web sites, PPC landing pages, social visibility & client blogs and on-line press releases • Improve workflow between SEO & web copywriters by developing SEO Strategy docs, consistent sitemap flow, tightened SEO review and reduced turnaround time for creative brief development from 3 -1 days• Accountable for resource planning, training, performance tracking, people and vendor management• Collaborate with editorial, SEO and content team to agree, communicate and train on improved quality standards and metrics to enforce cohesion with style guide and SEO best practices and resolutely improved in and out-of-house writing performance scores by 3% in less than 6 months

• Effectively manage a team of 8 specialists successfully executing on a client portfolio of $5 million in SEM campaigns for the business’s elite accounts to increase overall online visibility for clients in an effort increase website traffic, generate new leads for clients and build brands • Serve as hiring manager and lead SEM department’s training taskforce to leverage knowledge from R&D team, Senior SEO Specialists and local visibility specialists to manager and perform team and individual based on-board training sessions for new employees on internal systems as well as SEO fundamentals in preparation for them to successfully lead SEO fulfillment• Collaborate with other Web-Ops department managers to produce a solid prelaunch process and solidify SOPs for pre-launch SEO websites• Brainstorm and manage development of in-house keyword tool to leverage in-house data share knowledge from SEO specialists resulting in improved website performance and lower in-house costs

• Work with maître d's, banquet managers, stylists, floral designers, videographers, bands, DJs, photographers, calligraphers, lighting specialists, limo drivers, officiants, venue owners, team of planners and most importantly the client to setup up private parties from set up to break down• Leveraging project management skills in successfully executing social events and specializing in weddings and bridal industry events including tastings and corporate events for "The Knot" and "The Bump" throughout Central and South New Jersey

• Managing a client portfolio of $1.3 million in SEO campaigns to increase overall online visibility for clients in an effort to build brands, increase website traffic and generate new leads for clients and maintain consistent client communication for LexisNexis Martindale-Hubbell’s highest spend clients• Design and create document for a team to easily manage their client portfolio while giving a bird’s eye view to upper management of LexisNexis’s highest spend clients’ performance and specialists’ performance on a weekly basis to easily highlight successes and find opportunities.• Brainstorm and execute new customer focused strategies to increase overall online visibility of clients, increase concrete deliverables in a traditionally intangible business and foster overall conversion for SEO clients• Launch successful SEO campaigns through researching targeted keywords, categorize by searcher intent, writing and implementing meta data, collaborating with E-Marketing specialists to develop and build out new targeted on-site content, creating well-strategized page names and sitemap hierarchy to increase organic traffic to client’s websites• Execute effective link building activities including strategizing and launching a press release that pushed up competitive keyword word phrases such as “NYC injury attorneys” up four sports on the first page of Google and like phrases targeting the same landing page jumped up as much as 35+ spots on the SERPs

• Monitor, compile, analyze, and evaluate incoming website traffic using WebTrends, Google Analytics and Google Webmasters and deliver monthly ranking and statistic reports• Communicate directly with client to highlight wins in performance to brainstorm topics for press releases and blog posts for link-building efforts• Perform keyword research and a competitive analysis to create a keyword ranking strategy for clients in order to strategize sitemap and content development for on and offsite content and communicate anchor text and corresponding landing pages to SEO analysts• Complete audits on clients not meeting quarterly goals for website traffic, rankings and/or emails and calls from their website

• Optimize, claim and verify Google/Bing Local listings• Complete link building activities including submission to directories creating local business listings, blog commenting, blog posts, content spinning and article writing for a team with over 150 clients• Post blogs on company's content network ranging in legal related topics from settlement boards to video blogs and also including one of the most highly authoritative in-house legal blogs and search engines, Lawyers.com• Setup team’s website including writing title tag and meta descriptions, implement Google webmasters and Google analytics codes, claim and verify Google local profiles

• Daily manage box office and assist in settlements to foster long-term relationships with agencies and promoters and assist with venue operations to maintain positive experiences with artists, guests and coordinators • Execute successful charity event, including arts and craft exhibits, live entertainment, merchandise retail, client promotion, beer and food concessions, and children’s activities in order to inform the 1,000 event attendees of DMD and resolutely raise $27,000 for the foundation Two Smiles One Hope• Co-promote with Syracuse Radio Station, including event planning and layout, branding and marketing, and on-site tasks from setup to breakdown for free public event with food vendors, live music, contests concessions to generate a positive return from sales from the 1,500 attendees• Coordinate an all ages event, managing many on-site tasks including beer concessions and ticketing, children’s amusement, cooking, food vendors and live entertainment in order to generate a successful return for the client, Operation Southern Comfort and render a positive experience for 4,000 festival attendees• Assist in promotion and coordination for social event for Middle Ages’ Brewery, including ticket and beer concessions, vendors, and production management in order to maintain positive experiences with City of Syracuse

• Assist in web site redesign, from brainstorming to execution, including analyzing and making recommendation relative to new tools, functionality and content in response to satisfaction survey representing 38,000 members • Assist in redesigning MedTech newsletter, event invites and promotion, flyers and surveys, managing change process with contract design firm and development house to implement an e-marketing solution toincrease readership, sponsorship, and event attendees and also increase in-house surveillance of the 1,300 recipients • Draft press releases, event promotional materials and post-event surveys and create annual conferenceweb pages to attract sponsorship and attendees as well as locate and connect with appropriate media outlets in Central New York region for assistance with MedTech’s 78 member organizations’ promotion • Daily manage current industry events, business opportunities, and industry and member organization news pieces as well as manage contact database liaised with HR directors to develop and update web based career content to provide networking and collaborating services to member organizations and attract new membership