Ashley Heinrichs Email & Phone Number

Pittsburgh, Pa, Us

Greater Pittsburgh Region

Greater Pittsburgh Region

• Managed ABM marketing strategy and budget for targeted enterprise customer accounts (including over a dozen Fortune 500 companies)• Launched customized multi-touch 1:1 and 1:few campaigns that included landing pages, advertising, BDR outreach cadences, and gifting• Planned and executed cross-vertical virtual events with partnerships team• Enabled BDRs with internal and external sales resources, SalesLoft cadences, and assistance identifying new campaign targets• Worked with external vendors to collaborate on video, design, and interactive campaign projects

Greater Pittsburgh Area

• Led Account Based Marketing (ABM) initiative within target prospect accounts using digital technologies, creating content, enabling sales partners, and tracking metrics • Maximized ABM initiatives with a top-notch tech stack of Demandbase, Terminus, Outreach, Drift, MS Dynamics, and ZoomInfo • Tracked and reported the impact of marketing initiatives in terms of leads, opportunities, revenue, and digital marketing analytics• Drove success from field marketing programs and tactics to develop new business and grow current customers • Managed and monitored plans and budgets for events, sponsorships, and field marketing

Greater Pittsburgh Area

• Prioritized and project managed work as Scrum Master of an Agile Marketing team• Managed work intake and sprint planning processes through Azure DevOps

Greater Pittsburgh Area

• Led Account Based Marketing (ABM) initiative within target accounts • Tracked and reported the impact of marketing initiatives• Created and delivered content including thought leadership, research, and product marketing for digital campaigns, print collateral, direct mail, and event materials • Communicated marketing initiatives and product news to internal community• Partnered with product managers and senior leaders to plan yearly marketing initiatives

Greater Pittsburgh Area

• Managed new website launch through two phases• Implemented new branding standards on collateral• Wrote and edited industry articles

• Managed multiple teams throughout print and web advertising campaign for the nation's top trade association for radio, television and film broadcasters• Collected and organized data from client and publishers and created a central location for information to be easily accessed in future campaigns

Washington, District Of Columbia, United States

• Managed marketing and graphic design projects from start to finish including: assisting in campaign development, scheduling, communicating needs between client and designer, proofreading, copywriting, copy editing and coordinating production timelines• Maintained brand standards and client-preferred styles for collateral materials, trade show campaigns, print/web advertising, email marketing and website materials• Created campaign themes, headlines and intriguing copy for clients in a variety of industries• Assisted designers and managers with basic design skills on Adobe CS3 software

Fairfax, Virginia, United States

• Managed VP's advertising contracts from start to finish including writing sales orders, confirming contracts, collection calls and client correspondence for 3 DC market stations• Composed unique PowerPoint presentations, informative one-sheets and other constructive sales materials for the Vice President of Sales and the Sales Department

Pittsburgh, Pennsylvania, United States

• Managed guest lists, pre-broadcast coordination and event management for broadcast events• Researched and assisted in creating campaigns for new and existing events