Ashley Henley Email & Phone Number

Washington, DC, US

Lead the end-to-end promotional review process across all Sobi franchises, including stakeholder management and building strong partnerships, process optimization and continuous improvement, training and onboarding, change management strategy and execution, and print/fulfillment.

Dublin, Ireland, IE

-Led the healthcare provider marketing strategy for Uplizna (for the treatment of neuromyelitis optica spectrum disorder (NMOSD), a rare and progressive neurological disease)-Developed market access pull-through strategy and materials to support seamless initiation of treatment and promote awareness of Horizon’s patient support program-Worked directly with.

Gaithersburg, Maryland, US

-Created a Marketing Operations function from the ground up, focused on enabling the success, impact, and compliance of commercial strategies and tactics-Led all commercial project management activities in support of the launch of Uplizna for the treatment of NMOSD, a rare and progressive neurological disease-Stood up and chaired the promotional review.

Gaithersburg, Maryland, US

-Recommended, built, and stood up a Marketing Operations function ground-up to support all operational aspects of product marketing efforts for a diverse product portfolio of medical countermeasures—including emergency-use vaccines, therapeutics, and medical devices-Led a team charged with effectively moving materials through the promotional review.

Gaithersburg, Maryland, US

-Developed targeted promotional materials, programs, educational resources, and integrated campaigns to increase the global brand awareness of Emergent’s product portfolio -Provided internal consultation to marketing teams around content strategy and brand planning-Worked closely with product managers to convert product strategies into tactical.

Cambridge, Cambridgeshire, GB

-Managed the brand strategy for Access 360, AstraZeneca’s reimbursement and patient services program -Furthered organizational goals by innovating and delivering training materials, marketing materials, improving the program’s web presence, and developing program communications for patients, managed market customers, and HCPs -Led a communications.

Cambridge, Cambridgeshire, GB

Gaithersburg, Maryland, US

(Promoted from Sr. Medical Editor)-Oversaw the end-to-end promotional review of print materials and digital assets for marketing of -MedImmune’s infectious disease franchise -Led a team of editors tasked with upholding content standards and ensuring the quality of externally facing materials -Managed sales force communications and developed monthly field.

-Performed review of promotional materials for accuracy, relevance, strategy, grammar/style, and adherence to regulatory standards-Measured ad agency performance via error rate metrics and reported through monthly dashboards to leadership-Developed process and system training for Medical-Legal-Regulatory reviewers and Marketing

New York City, NY, US

Baltimore, MD, US

Arlington, Virginia, US

Master Of Science - Ms, Professional Writing

Bachelor Of Science, English/Writing