Social Media And Content Manager
Charleston, South Carolina Area
Develop, execute, and report on a creative and innovative marketing plan for the Charming Inns collection of brands.Create and implement an effective social media strategy to create a buzz to attract customers the properties.Manage consumer reviews to ensure a positive brand image across all social media platforms and OTA sites.Compose and distribute press releases and media kits creating property-focused copy with the appropriate tone.Manage relationship with third party marketing company to implement PPC and SEO plan.Served as the media contact for the Food Network in securing filming and airtime for Kitchen 208 Restaurant.Design and send transactional and marketing emails for hotels and restaurants within Charming Inns collection. Implemented TravelClick GMS email marketing system across all properties. Evaluate media and bloggers to determine value, create brand partnerships, and execute collaboration contracts.Develop SEO strategies, write blog content, and monitor campaigns.Create and distribute reporting for all media and campaigns.