Analyze marketing and public relations strategies and provide consultation services to hospitality and lifestyle brands.Direct comprehensive digital marketing plans to increase brand awareness, social following, and website traffic.Oversee public relations and communications including press releases, social media, company literature, editorial calendars, articles, announcements, and media kits.

Develop, execute, and report on a creative and innovative marketing plan for the Charming Inns collection of brands.Create and implement an effective social media strategy to create a buzz to attract customers the properties.Manage consumer reviews to ensure a positive brand image across all social media platforms and OTA sites.Compose and distribute press releases and media kits creating property-focused copy with the appropriate tone.Manage relationship with third party marketing company to implement PPC and SEO plan.Served as the media contact for the Food Network in securing filming and airtime for Kitchen 208 Restaurant.Design and send transactional and marketing emails for hotels and restaurants within Charming Inns collection. Implemented TravelClick GMS email marketing system across all properties. Evaluate media and bloggers to determine value, create brand partnerships, and execute collaboration contracts.Develop SEO strategies, write blog content, and monitor campaigns.Create and distribute reporting for all media and campaigns.

Managed digital marketing strategy and reputation management for luxury hotels in North America and Caribbean.Created, executed, and reported on content strategies developed for luxury hotels and restaurants.Coordinated integration of social media throughout properties to maintain brand awareness and increase revenue.Crafted responses from properties to guests on consumer review sites including TripAdvisor.Created packaged offers marketed to luxury travelers resulting in largest transient room bookings in hotel history, 2013.Evaluated daily pace activity compared to budget, forecast and prior year trends.Analyzed data to predict customer behavior to maximize revenue growth.Promoted to this position within two years.

Managed accounts receivable tasksand presented invoices to group meeting planners assuring billing accuracy.Recognized for prompt and accurate billing and on-time collection each month.Promoted to this position within two years.

Supported Director of Sales and sales team with lead management and hotel site visits. Assisted Director of Sales in creating marketing proposals and building group contracts for hotel conferences and events.

Edited and approved all content for six lifestyle and real estate magazines.Determined photography, editorial content and marketing strategies for Hilton Head Fishing and Boating magazine.Photographed real estate and prepared online virtual tours generating 200k annually.