Ashley Hoffbeck Email & Phone Number

Irvine, California, United States

New Era Communications is an integrated marketing, public relations and communications agency specializing in the tech, auto and biotech industries. In my role as Senior Account Executive for New Era, I am responsible for administrative tasks including managing calendar requests and invites, serving as a point of contact for clients, working with the CEO and founder to craft messaging documents, overall strategies and new business proposals. Additionally, I completed regular media outreach… Show more New Era Communications is an integrated marketing, public relations and communications agency specializing in the tech, auto and biotech industries. In my role as Senior Account Executive for New Era, I am responsible for administrative tasks including managing calendar requests and invites, serving as a point of contact for clients, working with the CEO and founder to craft messaging documents, overall strategies and new business proposals. Additionally, I completed regular media outreach, drafting pitches and press releases, working with reviewers, e-commerce writers and editors on specific product launches and review programs, managed social media channels, and was client facing for day-to-day communications. Some Highlights: - Worked closely with editors at MSN, Newsweek, AppleInsiders, Reviewed.com, Android Authority, GearBrain, Tom's Guide, The Verge, Laptop Mag, IGN, Good Housekeeping and more to secure top tier coverage for an array of clients. - Create thoughtful, strategic and innovative review campaigns and press mailers for consumer tech brands including iHome, IOGEAR, BloodyGaming, Monolith, Monoprice Audio, Dynabook and BlendJet. - Launched New Era's foray into lifestyle brands with the management of organic, CBD brand Element Apothec, creating a successful launch campaign and product review program. - Conducted outreach for IOGEAR and Kaliber Gaming's eSports influencer partnership campaign and served as point of contact between IOGEAR / Kaliber Gaming and several eSports talent agencies to finalize contracts and sponsorships. - Secured and staffed more than 30 press briefings in person at CES 2019 on behalf of IOGEAR and iHome, then again virtually in 2020 for IOGEAR. Show less

Vancouver, Wa, United States

Irvine, California, United States

Fort Collins, Colorado

Allyson Conklin Public Relations is a boutique lifestyle agency, focusing on home, fashion, beauty and lifestyle clients. While working at ACPR as a Junior Publicist, I was responsible for day-to-day client interfacing, crafting client messaging documents, preparing overall strategies with the ACPR team, drafting timely pitches, press releases and monthly mailers with the lifestyle team. Additionally, I regularly contributed to the ACPR blog, offering advice to individuals entering the PR… Show more Allyson Conklin Public Relations is a boutique lifestyle agency, focusing on home, fashion, beauty and lifestyle clients. While working at ACPR as a Junior Publicist, I was responsible for day-to-day client interfacing, crafting client messaging documents, preparing overall strategies with the ACPR team, drafting timely pitches, press releases and monthly mailers with the lifestyle team. Additionally, I regularly contributed to the ACPR blog, offering advice to individuals entering the PR industry and contributing to the #nicegirlsinpr initiative and completed social media marketing for ACPR's Eat, Sleep, Pitch, Repeat branded merchandise. Some highlights: - Secured top tier press hits in the lifestyle vertical including Brit + Co., Mindbodygreen, Bustle, The Cut, and Refinery29 to name a few. - Managed nine accounts and served with Allyson Conklin as a point of contact for clients across the beauty, wellness, home and fashion industries. - Worked closely with brands, influential bloggers, and home/beauty editors to launch new products, secure reviews and inclusions, and share brand founder's stories across print and digital media. Show less

Scandal Co-Active is an entertainment, digital and tech public relations agency that focuses on maximizing coverage and awareness of independent startups and creative and impactful storytelling from media darlings. I started my role as an intern in January 2016 while finishing my degree in communications before joining the team as a full time Account Coordinator in January 2017. At Scandal Co-Active I was responsible for writing pitches, press releases, media alerts and messaging documents for… Show more Scandal Co-Active is an entertainment, digital and tech public relations agency that focuses on maximizing coverage and awareness of independent startups and creative and impactful storytelling from media darlings. I started my role as an intern in January 2016 while finishing my degree in communications before joining the team as a full time Account Coordinator in January 2017. At Scandal Co-Active I was responsible for writing pitches, press releases, media alerts and messaging documents for clients. Additionally, I was involved in day-to-day client facing communication, drafting overall PR strategies with the team, and submitting clients for speaking opportunities on panels and industry awards. Some highlights: - Developed and executed public relations campaigns that integrate with client's existing marketing and social media strategies. - Arranged interviews, speaking engagements and other media opportunities to keep brands in the spotlight and at the forefront of tech, film and entertainment industries. - Partnered with Sundance International Film Festival to execute campaigns for Gunpowder & Sky's The Little Hours (2017), Summer of '84 (I2019), Rock Steady Row (2018) and Hearts Beat Loud (2018). - Secured exclusive placements of trailers, teasers, images and other assets with industry leading outlets including IndieWire, The Hollywood Reporter, Variety and Deadline. Show less

Ames, Ia

Read through and edited articles daily to ensure that they were readable and followed Associated Press style. Created enticing headlines for readers.

Bachelor Of Science (B.S.), Communications, Advertising Management

Graduated Summa Cum Laude

Public Relations, Marketing