• Writes and edits stories for the show business section of the Daily Mail website including breaking news, celebrity, fashion, film, music and red carpet events• Uses SEO best practices to write headlines, page titles, social headlines, meta data fields and copy with the aim of creating maximum engagement• Produces content using a complex custom CMS • Researches, selects, crops and captions a minimum of five photos for each story• Collaborates with photo and video editors on accompanying visual components for each story including preview composites

• Covers events including red carpet premieres, award shows, galas, parties and panels for the website and print magazine, interviews talent, writes stories under tight deadlines, coordinates with publicists and photographershttps://variety.com/author/ashley-hume/

• Wrote and published breaking entertainment news stories and health, beauty and wellness feature stories for NewYou.com using CMS publishing and SEO best practices• Researched and selected photos from agencies and websites for stories and edited images using Adobe Photoshop• Spearheaded West Coast red carpet event coverage for New You’s website and YouTube channel, leading to a 50% increase in traffic to both digital platforms• Booked and covered hundreds of red carpet events including the Sundance Film Festival and the AFI Film Festival• Responsibilities included prepping questions, conducting interviews, research, pulling assets and collaborating with videographers and editorial team to shoot, produce and edit each digital piece

• Conceptualized story ideas and produced exclusive news items for three weekly magazines, cultivated sources, scoured national and international media for relevant news items, investigated leads, gathered information on breaking news in the office and through field reporting under tight deadlines• Reported exclusively on major news stories through leveraging relationships with sources and industry contacts• Conducted research, reporting calls, back reporting, interviewed experts, aggregated stories with attribution, pitched original story ideas to editors, transcribed interviews, event and TV show coverage• Managed all scheduling, credential submissions and reporter assignments for all West Coast events including award shows, film and music festivals, conventions, product launches and parties

• Reported in the field on breaking celebrity news, investigated leads, conducted background reporting, covered events and transcribed interviews, pitched story ideas• Worked with editors and other reporters to coordinate coverage on news stories for three weekly magazines

• Launched YouTube channel, which generated 250 million unique views/500,000 subscribers in two years.• Planned/produced/hosted all red carpet event coverage including the Oscars, the Golden Globes, the Emmys, the Sundance Film Festival, San Diego Comic-Con, the AFI Film Festival and the Coachella Music Festival. • Broke major news stories that were picked up and aired by leading national and international media outlets, drove massive traffic to the digital platform and led to a contributor arrangement between Hollywood.TV and Reuters.• Covered events as a special correspondent for Entertainment Tonight/The Insider that were featured on ETOnline and TheInsider.com and aired on Entertainment Tonight and The Insider’s nationally syndicated shows.• Wrote breaking news stories for Reuters and produced/wrote scripts/recorded VOs for “Celebrity GPS”, a two-minute daily rundown of the top entertainment news stories, that was webcast on Reuters and BiteSize TV.• Social media manager for Hollywood.TV: Twitter, Facebook and Instagram.

• Conducted field-reporting and event coverage both locally and out-of-town, followed leads, carried out background research and interviewed celebrities and sources

• Reported in field on breaking news, covered events, interviewed celebrities and sources, researched and investigated leads

• Assisted with castings for shows on the G4 network, set appointments, updated database, scouted for talent• Organized and managed auditions, edited reels, wrote scripts

• Managed studio production office including scheduling, phones, furniture/office supplies orders, P.O.s, food orders, parking• Assisted on-set during re-shoots, managed set data wrangling, updated shot database, coordinated drive movement

• High volume tasks: rolled calls, scheduling, wrote script coverage, researched story ideas, conducted expense reports

• Assisted director Andrew Dominik, producer/actor Brad Pitt and other post-production staff

• Researched and prepared daily news segment for Robin Quivers to read on-air, researched and archived show articles • Originated a show idea that was produced and appeared on the E! Channel

• Handled heavy telephone traffic, updated database, made story calls, set up stories, assisted in field

• Reported and wrote fourteen published articles including lead Living Arts stories and special edition covers