Ashley Oakes Email & Phone Number

Amarillo, Texas, United States

Canyon, Texas, United States

Developed and managed targeted marketing campaigns to recruit students for internal grants, successfully increasing student engagement and applications by 46%.Collaborated with the graduate and research department to create compelling messaging that aligned with institutional goals and addressed prospective student needs, contributing to increased enrollment in key programs.Conducted market analysis and student outreach to identify opportunities for expanding grant visibility… Show more Developed and managed targeted marketing campaigns to recruit students for internal grants, successfully increasing student engagement and applications by 46%.Collaborated with the graduate and research department to create compelling messaging that aligned with institutional goals and addressed prospective student needs, contributing to increased enrollment in key programs.Conducted market analysis and student outreach to identify opportunities for expanding grant visibility, particularly within underserved student populations, leading to a more diverse applicant pool.Leveraged digital marketing strategies, including social media campaigns, email marketing, and content creation, to enhance recruitment efforts and promote educational opportunities to prospective students.Coordinated with various university departments to implement cross-functional promotional strategies, ensuring cohesive brand representation and maximizing campaign impact.Monitored campaign performance through analytics tools, providing data-driven recommendations that improved overall recruitment efforts and increased campaign efficiency.Assisted with event planning and execution for recruitment fairs and informational sessions, enhancing WTAMU’s presence at outreach events and fostering relationships with prospective students. Show less

Amarillo, Texas, United States

Led the development and execution of dynamic marketing strategies that resulted in a 20% increase in lead generation and a 15% improvement in brand recognition within the first year.Collaborated with cross-functional teams to redefine the company’s market positioning, creating a cohesive brand message across all channels that aligned with customer needs and industry trends.Planned and executed client meetings, identifying strategic next steps and fostering long-term business… Show more Led the development and execution of dynamic marketing strategies that resulted in a 20% increase in lead generation and a 15% improvement in brand recognition within the first year.Collaborated with cross-functional teams to redefine the company’s market positioning, creating a cohesive brand message across all channels that aligned with customer needs and industry trends.Planned and executed client meetings, identifying strategic next steps and fostering long-term business relationships that contributed to revenue growth.Managed event planning and coordination, resulting in successful brand activations and promotional campaigns that increased customer engagement.Conducted market research and competitive analysis to inform strategic decision-making, improve client offerings, and identify growth opportunities in new and existing markets.Utilized both traditional and digital marketing channels to develop and implement integrated campaigns, increasing brand visibility and market penetration.Delivered data-driven insights to optimize marketing performance, improve customer acquisition, and maximize return on investment (ROI) for the company’s campaigns. Show less

Amarillo, Texas, United States

• Provided administrative support to Congressman Jackson's office, including managing correspondence and scheduling.• Conducted legislative research on various policy issues.• Assisted with constituent inquiries and participated in community outreach initiatives.

Canyon, Texas, United States

Directed the marketing and promotional efforts for CSAW's programs and events, increasing public engagement by 30% through targeted outreach and digital marketing strategies.Collaborated with academic researchers and faculty to develop and disseminate research findings, publications, and educational content to both academic and public audiences.Managed CSAW’s social media platforms and email campaigns, significantly expanding the center’s online presence and improving outreach… Show more Directed the marketing and promotional efforts for CSAW's programs and events, increasing public engagement by 30% through targeted outreach and digital marketing strategies.Collaborated with academic researchers and faculty to develop and disseminate research findings, publications, and educational content to both academic and public audiences.Managed CSAW’s social media platforms and email campaigns, significantly expanding the center’s online presence and improving outreach to key stakeholders, including historians, students, and community members.Coordinated public events, lectures, and symposia, ensuring successful event execution and growing attendance by engaging local communities and regional partners.Conducted research on historical topics relevant to the American West, assisting in the publication of research papers and contributing to the center’s thought leadership in the field.Analyzed engagement metrics from digital campaigns, providing insights and strategic recommendations to improve outreach effectiveness and drive awareness of CSAW’s mission.Collaborated with the WTAMU communications team to ensure alignment with university-wide branding and messaging for all promotional materials. Show less

Canyon, Texas, United States

Developed and implemented service projects focused on education, environmental sustainability, and disaster relief, directly impacting underserved communities and improving local services.Collaborated with local government agencies, nonprofits, and schools to identify community needs and create tailored volunteer programs that addressed critical gaps in resources.Managed a team of volunteers, providing training, support, and leadership to ensure successful project execution and… Show more Developed and implemented service projects focused on education, environmental sustainability, and disaster relief, directly impacting underserved communities and improving local services.Collaborated with local government agencies, nonprofits, and schools to identify community needs and create tailored volunteer programs that addressed critical gaps in resources.Managed a team of volunteers, providing training, support, and leadership to ensure successful project execution and foster a positive service experience.Facilitated workshops and educational sessions for community members, enhancing awareness and participation in AmeriCorps initiatives across various sectors.Conducted regular assessments and data analysis to measure the effectiveness of outreach programs, using insights to refine strategies and improve future outcomes.Promoted AmeriCorps’ mission through public speaking engagements, social media campaigns, and partnership development, expanding the program’s visibility and community impact. Show less

Amarillo, Texas Area

Managed a portfolio of key community partners, delivering tailored outreach programs that addressed specific local needs, driving engagement and community improvement.Coordinated and executed over 35 community service events and educational workshops, resulting in increased community involvement and the successful execution of initiatives benefiting over 25,000 participants.Led the implementation of CRM systems to manage volunteer relationships and outreach, improving… Show more Managed a portfolio of key community partners, delivering tailored outreach programs that addressed specific local needs, driving engagement and community improvement.Coordinated and executed over 35 community service events and educational workshops, resulting in increased community involvement and the successful execution of initiatives benefiting over 25,000 participants.Led the implementation of CRM systems to manage volunteer relationships and outreach, improving communication processes and volunteer retention.Utilized various lead generation techniques such as networking, cold calling, and digital marketing to recruit volunteers and expand service projects across multiple communities.Raised over $2,500,000 through partnerships and fundraising events, significantly enhancing the impact and reach of community programs.Secured partnerships and sponsorships from businesses and local organizations, helping to expand program reach and improve resource availability for underserved populations.Expertly resolved challenges related to event logistics, volunteer management, and community engagement, ensuring smooth execution of projects.Led volunteer teams through successful service projects, fostering a collaborative and mission-driven environment while maintaining a professional attitude under pressure. Show less

Amarillo, Texas, United States

Managed and executed marketing strategies across West Texas, increasing brand visibility and customer engagement by 30% through innovative campaigns and targeted outreach.Organized and led over 50 promotional events, including trade shows, product launches, and client meetups, driving increased sales and brand loyalty.Managed high-profile client accounts, delivering customized marketing solutions that resulted in a 25% increase in customer retention and… Show more Managed and executed marketing strategies across West Texas, increasing brand visibility and customer engagement by 30% through innovative campaigns and targeted outreach.Organized and led over 50 promotional events, including trade shows, product launches, and client meetups, driving increased sales and brand loyalty.Managed high-profile client accounts, delivering customized marketing solutions that resulted in a 25% increase in customer retention and satisfaction.Developed and implemented lead generation strategies through direct marketing, cold calling, and digital outreach, leading to a 40% growth in sales within the region.Conducted detailed market research and analysis to identify new opportunities, adjusting marketing strategies to align with regional consumer behaviors and trends.Supervised and mentored a team of 10 marketing professionals, fostering a collaborative environment and ensuring the team consistently met and exceeded performance targets.Led the adoption and optimization of CRM tools to streamline client communications, track leads, and improve overall sales processes.Ensured consistent brand messaging and positioning across all marketing channels, contributing to improved brand equity and regional market share.Consistently exceeded monthly and quarterly sales goals, contributing to a 20% increase in regional revenue over two years.Built and maintained strong relationships with local businesses, sponsors, and vendors, resulting in mutually beneficial partnerships that supported marketing initiatives and promotional events. Show less

Amarillo, Texas, United States

Led community outreach efforts to promote the March of Dimes mission, increasing local engagement by 25% through strategic partnerships, volunteer recruitment, and awareness campaigns.Planned and managed large-scale fundraising events, including walks, galas, and community awareness programs, raising over $500,000 in donations to support maternal and infant health initiatives.Recruited, trained, and managed a team of over 100 volunteers, providing leadership and support to… Show more Led community outreach efforts to promote the March of Dimes mission, increasing local engagement by 25% through strategic partnerships, volunteer recruitment, and awareness campaigns.Planned and managed large-scale fundraising events, including walks, galas, and community awareness programs, raising over $500,000 in donations to support maternal and infant health initiatives.Recruited, trained, and managed a team of over 100 volunteers, providing leadership and support to ensure successful event execution and ongoing community involvement.Cultivated relationships with corporate sponsors, local businesses, and individual donors, resulting in long-term partnerships and substantial increases in contributions to key programs.Developed and executed marketing campaigns, utilizing social media, email marketing, and local media outlets to promote events and increase public awareness of the March of Dimes mission.Managed event and program budgets, ensuring cost-effective use of resources while meeting fundraising goals, and provided regular financial reports to senior leadership.Worked with local healthcare providers and community leaders to develop educational programs focused on maternal and child health, improving access to critical resources for underserved populations.Collaborated with local government and advocacy groups to support policy initiatives aimed at improving healthcare for mothers and babies, enhancing the visibility of the March of Dimes mission at the community level.Secured corporate sponsorships and in-kind donations, contributing to event success and expanding the reach of community programs. Show less

Master Of Business Administration - Mba Management And Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, 3.6 Gpa