Ashley Jappe Email & Phone Number

Marketing Director | Sutter Home, FRE, Bandit, Luminary & Trinity Oaks

Responsible for building omnichannel marketing, sales and operations strategies to grow equity and acquisition, driving demand for J Vineyards & Estate. Developing brands long-term strategic vision, consumer insights, positioning and 10 year P&L growth strategy.Organizational Capabilities and Operations: Capability development to drive growth at an enterprise level. Example: Integrated Marketing Planning (IMP) framework and process partner for E. & J. Gallo Winery's Luxury Business Unit. Creating capabilities and aligning stakeholders on best cross-functional practices.Vision & Strategy: Redesigning and repositioning JVE. Inclusive of architecture, brand strategy planning, PR and agency overhaul, rebranding for visual and verbal Identity, Marcom, go-to-market strategies, product life cycle, O&O, playbooks and national field launch.Go-to-market: Extensive experience building OGSMs, target audience identification and segmentation, 9 P's of marketing, digital marketing, E-commerce GTM strategy and optimization, initiative budget allocation and swift initiative iteration based on KPI tracking.Agile Marketing and Scrum - Product Lead - manages product lifecycle from concept to shelf. Builds and analyzes quantitative, qualitative and syndicated data models to drive decision making, stakeholder buy in and cross-functional alignment. Team Development & Efficiency: Track record of assembling and nurturing teams, leveraging expertise in recruitment and training to foster a culture of growth and shared values.Financial Analysis & Optimization: P&L, 3YP, AOP and Demand planning to drive profitability and growth.

Responsible for developing and implementing a new import business model, architecture, brand ID, and go-to- market strategy to grow our international business and acquisition pipeline.Business Development & Strategy: Strategic advancement of E. & J. Gallo Winery's import business to acquire new producers and expand to new markets.Corporate Strategy: Developed Producer Acquisition and Onboarding Playbook for stakeholders.Product Lead - manages product lifecycle from concept to shelf. Omni-channel Communications & Content Strategy: Launched innovative Editorial Publication that served as our omni-channel content plan, driving acquisition and enhancing brand visibility.

Strategic planning, product management and customer negotiations to gain share of mind and distribution for E. & J. Gallo Winery brands in Albertsons, Vons, Pavilions, Ralphs and Food4Less. Deliver programming concepts, creative merchandising, and Category Management expertise. Present and launch new products, grow distribution and shelf presence, and execute sales priorities. Led field marketing, programming and promotions to drive profitable sales growth. Supported division Liquor buying team by providing high-level sales analysis and insights.Managed Albertsons Wine and Spirits: Increased wine revenue by 4.07% and spirit revenue by 10.49%Managed Ralphs and F4L Spirits: Increased spirits revenue by 3.1%

Digital Marketing Strategies: Data, Automation, Ai & Analytics

Education record

Activities and Societies: Vice President of Student Organizations