Dynamic leader in apparel production and brand strategy, driving end-to-end product development, brand growth, and operational efficiency to achieve substantial customer engagement and profitability improvements. • Led the full apparel production cycle, collaborating with cross-functional teams (videographers, instructors, CFO, and owner) to ensure brand consistency and growth, improving profit margins by 50-75%. • Spearheaded two website relaunches, redesigning the UX and UI interface to enhance user experience, resulting in increased online engagement and sales. • Personally redesigned the company’s ten-year-old logo, creating a fresh and modernized brand image that drove higher customer engagement across all platforms. • Managed P&L statements, optimizing production costs and pricing strategies to support sustained business growth. • Directed product development from sourcing to merchandising, launching successful special edition products based on customer feedback, boosting repeat business and online sales

Lead overall brand aesthetic direction across all channels including e-commerce, product listing, copywriting, digital, print, and more.• Develop, schedule and publish social media content/graphics as well as monitor and participate in online to build brand awareness.• Deliver keyword SEO product listings on e-commerce platforms with strategic, engaging, concise, and accurate e-commerce copy descriptions• Design and implement direct email & SMS/MMS marketing campaigns on a weekly basis, and improve key metrics using analytics, heatmapping and the A/B testing platform report.• Remain abreast of industry trends, current events and best practices, incorporating innovative ideas and techniques to help drive awareness and attract new customers, build loyalty with existing customers, and grow overall business on each e-commerce channel.

Provided daily support to Marketing Services & Sales Operations with direct responsibility to all promotional trade programs for US Chain Accounts. Drove Display development, Merchandising, Sampling, GWP’s and special projects to ensure timely and cost effective promotions and assembly activities.• Facilitate communication with key cross functional teams within the division to ensure precise execution of all promotional offerings• Interface with 3PL vendors associated to each project and assure production schedules are complete with on time delivery of all necessary assets from the Brand• Key partner with Shopper Marketing to align on Sales objectives and Creative briefs to properly track internal timelines and manage Retailer requirements• Manage all vendor documentation, bidding, coding requests and material information for marketing collateral• Coordinate product orders, samples, and manage collective feedback from key stakeholders• Support and maintain product fulfillment - Sales Workroom, POG room, Showroom

*Ensure the quality and accuracy of assigned sales. Make sure all information (style number, style name, color, retail price, size range, description, etc.) is completed in a timely manner.*Ensure all images are accounted for and confirm the correct images correlate to the specific item*Ensure all styles in an event have appropriate copy*Merchandise catalog to attract customers by sorting pictures for each item in numerical order and sorting the category of items in a designated order from the top to the bottom of the page.*Communicate with Brand Relations, Inventory Control, Graphics and Photo Studio for information needed*Complete revisions as requested by Brand Sales and Brand in a timely manner*Final proofing for assigned sales to ensure accuracy and consistency

*Processed high volume of sales orders via ASW- Apparel Software, with speed and accuracy*Worked cross-functionally with both the Accounts Receivable and Shipping Department by Assigning Invoices to Factor & Submitting Orders for Approval, Creating labels and packing slips for shipments, submitting ASN's, Requesting Routing, and assisting in the preparation of Bill of Ladings.*Provided Excellent Customer Service by corresponding to all customer inquiries in a timely and professional manner via phone and email

*Strategically placed merchandise and displays for an aesthetically pleasing impact upon customers*Processed merchandise for movement - returns to vendor, transfers to other Macy's locations, salvage, etc.*Provided superior customer service