Sponsorship, Promotions & Interactive Project Manager | Producer
Exeter, United Kingdom
I organised and managed all on and off air promotions and competitions, taking responsibility for driving and implementing a local marketing strategy for the area in which we serve by maintaining a strong presence in the community. I was responsible for recruiting and managing a promotional team, writing detailed briefs and presenter live reads, whilst ensuring that the team are aware of both the station and client objectives on a promotion. This involved: Event management, creating risk assessments, terms and conditions, creating online content with use of social media.I'm across all relevant advertising codes such as BCAP and the The Ofcom Broadcasting Code.I built relationships with the local press and key stakeholders in the city and the surrounding areas. Whilst in this role I have delivered content which engages with the stations core target audience whilst always thinking of new and exciting ideas for promotional opportunities to create talk-ability in the marketplace through commercial activity and creating high-profile promotions to grow station reach.As Station Producer, I script and produce sponsorships and commercials, schedule audio, manage the playout system and studio, conduct interviews and outside broadcasts, and contribute to on-air programming. Additionally, I host events.
