Ashley Jessen Email & Phone Number

Chatswood, New South Wales, Au

As Chief Operating Officer at ACY Securities, my role is pivotal in steering towards our strategic goals. Here’s where I focus my efforts:► Strategic planning and execution to hit company Objectives and Key Results (OKRs)► Leveraging 23+ years trading experience for marketing initiatives► Leading cross-functional teams across sales, marketing, customer success, and compliance.► Innovating trading technology for IBs, affiliates, copy trading, prop trading, social trading, CRM and admin portal.► Driving international expansion: Establishing new offices, recruitment and training the HR, sales and marketing staff.► Data-driven decision making, employing analytics and insights to guide business decisions.► Customer success and retention strategies► Compliance in CFD/FX Space, ensuring strict adherence to ASIC regulatory standards► Staff development and training at all levelsTrading opportunities and advancement in FinTech products have grown quickly in the last few years. If you need CFD/FX trading solutions or to leverage our trading tech, then lets have a chat.

Chatswood, New South Wales, Au

ACY Securities is one of the fastest-growing multi-asset brokers in Australia with a focus on developing cutting edge FinTech products and home of the prestigious Trading Cup.As Head of Marketing, my time is most productive working on:► Developing the digital marketing strategy► Building performance-based marketing campaigns► Pulling together the talents of the investment team► Identifying marketing opportunities to test, measure & then scale► Integrating the two halves of the business in what we call Silicon Valley & Wall Street► The full marketing budget and spend focusing on ROI► Creating & executing the content marketing & SEO strategy► An engaging social media strategy across all channels► Communication with the sales, institutional & tech teams► Providing a strong brand & get front of mind awareness with our target marketWhat I've found most impressive with the ACY Securities team is their focus on developing cutting-edge FinTech products to build more engagement among traders around the world.If you are in the finance space as a financial media specialist, introducing broker or online marketing field, we should have a chat. We have the tools to help you.

Trading the world's markets does not have to be complicated. My goal in writing any material is to provide a simple and repeatable framework that can be of use to traders of all levels.Try any of the following to help improve your trading...► 'CFDs Made Simple - Simple Easy To Understand Strategies Anyone Can Use For Success!' published by Wiley Group Melbourne, March 2011. Ashley Jessen & Jeff Cartridge► Wiley Trading Guide Volume 2 (Contributing author) - published by Wiley Group Melbourne, September 2011. 15 contributors/traders from around the world talk about their area of expertise. Jeff Cartridge and I wrote a chapter titled 'The Importance of Position Size - How to Squeeze Every Possible Advantage Out of Your Current Trading Systems'. Discover how the same trading system, using different position sizing strategies (identical entry and exits), resulted in returns from 4% to 182%.► Ultimate CFD Trading System - Discover How To Choose A CFD Trading System That Works. This is an eBook download complemented with 7 video tutorials to give the maximum chance of learning your new skills.

My role at ProfileBooster is to develop and manage the digital marketing and content strategy for finance and professional firms.I help to build the authority of your business by developing content across a suite of digital platforms including blogs, websites, social media, eDMs, newsletters, video, PR and marketing automation tools. Learn more at www.profilebooster.com.au

LearnCFDs was an idea of mine to create a learning portal for those looking to get up to speed on the exciting world of leveraged trading products such as Contracts for Difference (CFDs), Forex, Commodities and Index Futures.Having written over a book and a half of free content on the site, the goal was to establish quality products and recommendations to various companies that actually do as they say on the box. LearnCFDs primarily focuses on free organic search traffic, promotes several index & Forex recommendation services and several informative educational products. We also have several strategic alliances with other online entities to promote our products and affiliations with one of the largest CFD & spread betting companies in the world.

North Sydney, Nsw, Au

Invast Global is one of the most exciting companies that has been turning heads in the Forex space through their innovative range of professional trading products, with their flagship product, ST24, bringing on more than 60,000 accounts in the first two years.Areas I am passionate about and provide the most value for Invast include:► Providing a strong a credible brand presence► Building extremely robust marketing & business systems► Create and refine the business and marketing procedures to hit KPIs► Work to monthly marketing budget's projecting 6-9 months ahead► Create marketing copy, eDM campaigns, print adverts and online media► Integrate marketing automation software (Eloqua) for automated campaigns► Project manage the website build and ongoing maintenance including SEO► Map out strategy for social media including YouTube, Facebook & Twitter► Full campaign strategies from email or banner to landing pages and automated follow-ups► Work in close collaboration with the Institutional team to facilitate our Partner, Introducing Broker (IB), White Label and Grey label business► Align with the sales team to provide multiple lead generation assetsOne of the unique elements of working at Invast is the absolute confidence I have in our other team members. We're truly surrounded by a team of professionals who are eager to provide our services to clients in the most appropriate and efficient manner.We are here to help you become a more confident and strategic trader, and we've got the tools and resources to assist you in making that a reality.

Overseeing how the financial services offered at Capital CFDs are provided and ensure the provision of these services are done in a compliant manner.

Typically the type of work I do is to position Capital CFDs as the leading trading platform for Contracts for Difference (CFDs), Indices, Forex & Commodities to the retail, partner and whitelable market in the most efficient and cost effective manner available. Utilising a range of avenues such as media releases, driving organic traffic from effective SEO implementation, press, print, radio, online webinars, seminars, direct response marketing, traffic converting landing pages plus Google adwords campaigns.Using education based marketing to intrigue and drive new leads, the sales process concentrates on multiple points of contact designed to take them from potential client to new client. The focus is definitely on maximising each lead that enters the sales pipeline and adding value to each and every prospect so they are motivated to do business with our company.

New York City, Us

Streamline sales process and build business systems to create a smooth functioning business environment. Determine the key impact areas that affected the business and create strategies to improve each area. Facilitate marketing initiatives and all client communication ensuring a constant stream of new clients and growth of existing clients.Present seminars around Australia with our key strategic partners. Improve sales strategies and develop strategic alliances.Daily research report of the Australia & global markets, emailed to our client base highlighting the expected daily range of the Aussie 200 Futures market.Daily futures & CFD broking activities.

Acting State manager & Education Manager.Took the education division from zero to over $700,000 in sales in first 6 months. Created and presented the introductory seminar all around Australia to achieve these targets. Helped create and implement the 1, 2 & 3 day CFD trading seminars around Australia. Created the sales process and coached staff on presenting and closing sales. Employing & interviewing staff whilst launching the new Queensland office.Create and present money expo presentations. Present to rooms up to 300 people with guest speakers like Daryl Guppy, Cat Davey, Peter Mathers & Cameron Mitchell.

Delivery of all HomeTrader Education modules (16 * 2 hour courses) including basic to advanced material and all facets of system design and implementation. One on one coaching of clients (over 300 individual and group coaching sessions conducted). Develop and deliver presentations for Sydney Traders Expo’s and HomeTrader ‘members meetings’ with up to 250 people.

Build a trading team of 5 traders. Oversee daily running of all traders identifying opportunities to trade & reviewing international markets daily. Trade personal CFD & Share Trading account. Coach traders where necessary and create a positive trading environment.

Train new sales staff and manage sales team, develop business plans and new sales initiatives, Presenting the opportunity via hundreds of public seminars, Run Education courses from beginner to advanced, intensive one on one coaching.

Diploma Of Financial Services Financial Planning, Financial Planning

Bachelor Of Health Science, Sports Psychology, Sports Management, Sports Science

Education record