Ashley Fields Email and Phone Number
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As a Media, Sports, & Entertainment Executive, I drive growth through Integrated Media, Rights Agreements, and Events for the world’s most visible brands. I’m the Senior Regional Director of Marketing & Strategic Partnerships, Midwest, for CBS / Audacy, where I’ve been building strategic partnerships, activations, media rights agreements, and large events for MLB, NBA, NFL, NHL, NCAA, Motorsport, and music fans for 15+ years. In progressively responsible roles at CBS with eight-figure P&L, I have built high-performing teams with creative freedom, open communication, and flexibility. As an advisor to executives, I’ve led partnership engagement and created critical agreements that drove revenue growth and market share. I’m a go-to leader for complex projects and programs, leveraging a deep understanding of integrated marketing. I have worked with top brands like Xfinity, Chase, PepsiCo, Verizon, State Farm, Blue Cross Blue Shield, Toyota, Walgreens, Abbott, Wintrust Financial, PNC Bank, MillerCoors, Diageo, Nestlé, and Kroger. I’ve been honored to partner with our beloved hometown Bears, Bulls, Sox, Blackhawks, and Cubs. MEDIA RIGHTS AGREEMENTS & PARTNERSHIPS– League: Major League Baseball, NFL Network, MLB Advanced Media– NCAA Conferences & College Athletics: Learfield, Legends Global, Notre Dame – Professional Sports Teams: Chicago Bears, Bulls, Cubs, Sox, Minnesota Timberwolves & Twins– Special Events: NFL Draft, March Madness, World Marathon Majors, NASCAR Street Race, MLB Field of Dreams– Sports Entertainment Venues: Live Nation, Gallagher Way at Wrigley Field, several music festivals and concerts– Philanthropy: Special Olympics, Nature Conservancy, Habitat for Humanity, Stand Up to Cancer Audacy covers 150+ teams, reaching 70 million sports fans weekly, and connecting 200 million+ consumers to entertainment content and events. AREAS OF EXPERTISEPartnership Strategy | P&L Ownership | Activation | Brand Management | Brand Media Strategy | Data & Insights Sales Enablement | Revenue & Profit Growth | Relationship Management | Negotiation | Strategic Communication Audience Segmentation | Activation | Advanced Paid Media Plans | Digital Omni-Channel Landscape | Philanthropic Partnerships | Cross-Functional Collaboration | Leadership & Mentoring
Cbs
View- Website:
- cbslocal.com
- Employees:
- 201
- Company phone:
- +1 212 975 4321
- Company email:
- wbbmtvdesk@cbs.com
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Senior Regional Director Of Marketing And Strategic PartnershipsCbs 2017 - PresentNew York, Ny, UsPromoted to lead innovation within marketing sponsorship and events while expanding national markets and partners. Report to the Regional President. Lead a team of up to 50 and own an eight-figure P&L. Oversee strategic business partnerships, sponsorships, and media rights agreements. Build high-performing teams committed to growth. Advise executives and design strategy for local and national media/activation plans to amplify rights agreements and negotiate new partnerships. Cultivate and maintain strong relationships with stakeholders.
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Director Of Strategic PartnershipsCbs 2015 - 2018New York, Ny, UsOwned an eight-figure P&L for events and entitlement sponsorships. Led a team of 20 marketing, sales, and project managers. Built, negotiated, and managed key partnerships and sports & entertainment rights agreements. Directed integrated media campaigns for large, complex brands. Devised consumer marketing segmentation strategies and managed advanced paid media plans to achieve KPIs. Collaborated cross-functionally with brand teams to co-create marketing, branding, and sales strategies to ensure enterprise-wide alignment.
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Director Of Marketing And EventsCbs 2013 - 2015New York, Ny, UsBuilt and led a team of marketing and sponsorship sales professionals. Managed all event sponsorships, activation plans, promotions, and media budget.
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Director Of Marketing And Nontraditional SalesCbs 2012 - 2014New York, Ny, Us
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Marketing DirectorCbs 2010 - 2012New York, Ny, Us
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Marketing And Promotions ManagerCbs 2009 - 2010New York, Ny, Us
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Senior Account ExecutiveCbs 2007 - 2009New York, Ny, Us
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Senior Regional Director Of Marketing And Strategic PartnershipsAudacy, Inc. 2018 - PresentPhiladelphia, Pa, Us -
Marketing ConsultantChicago Bears 2008 - 2009Lake Forest, Il, Us
Ashley Fields Skills
Ashley Fields Education Details
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Northwestern UniversityMarketing -
University Of Missouri-ColumbiaMarketing
Frequently Asked Questions about Ashley Fields
What company does Ashley Fields work for?
Ashley Fields works for Cbs
What is Ashley Fields's role at the current company?
Ashley Fields's current role is Senior Regional Director of Marketing & Strategic Partnerships at CBS / Audacy | Media, Sports, & Entertainment Executive.
What is Ashley Fields's email address?
Ashley Fields's email address is aj****@****cbs.com
What is Ashley Fields's direct phone number?
Ashley Fields's direct phone number is +131272*****
What schools did Ashley Fields attend?
Ashley Fields attended Northwestern University, University Of Missouri-Columbia.
What skills is Ashley Fields known for?
Ashley Fields has skills like Radio, Advertising, Marketing, Social Media Marketing, Sponsorship, Integrated Marketing, Blogging, Digital Media, Email Marketing, Marketing Communications, Event Management, Public Relations.
Who are Ashley Fields's colleagues?
Ashley Fields's colleagues are Romel Bridgemohan, Martin Moakler, Anil Dhiman, Cindy Wang, Cpa, Ca, Paul Lederman, Gregory Polcsa, Ryan C. Jimenez.
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