Ashley Jimenez Email & Phone Number

West Covina, Ca, Us

La Mirada, California, Us

Retail & Brand Marketing

Glendale, Ca, Us

Brand Strategy & Campaign Management

City Of Industry, Ca, Us

• Managed field marketing including new store openings and mall marketing efforts across 600+ stores nationally• Lead experiential components of brand campaigns• Managed brand campaigns in store as well as online and budgets for licensed partnerships with multiple studio partners including NBCUniversal, Disney, Warner and Sony• Developed and executed scalable and digitally integrated consumer-facing campaigns to increase brand awareness and perception, working in tandem with cross functional teams • Collaborated with Creative, E-comm, Visuals, Merchandising, Production, Store Ops, PR and Social on all product launches and maintain cross-functional marketing and editorial calendar • Managed digital ad agency communication between brand and creative team as well as ad calendar, graphic designer, and copy writers• Trafficked assets internally for approvals and externally to agency via project and asset management tools • Used consumer research and related data to drive insights to inform paid market-ing strategy, campaign execution and to improve consumer experiences

Los Gatos, Ca, Us

•Strategized, executed and managed the creative evolution of innovative 360 global marketing campaigns (Global A/V/Trailers, Print, Digital/social, television, out of home and awards campaigns) from production to content launch and beyond for Netflix Originalsin various genres (series, documentary, comedy specials, films, young adult, kids and family programming). •Developed innovative and comprehensive global brand campaigns for larger overarching brand concepts •Managed day to day agency relationships, scope and campaign resources•Managed the workflow and timelines of creative marketing asset development for distribution to internal/external teams•Managed still photo and motion campaign shoots •Cultivated relationships and collaborated with internal cross-functional departments to communicate and align strategic direction for consumer marketing campaigns: Global Media, Consumer PR, Publicity, Social, Product, Partner Marketing, Content, Legal•Distributed and managed multi-million dollar marketing budgets to ensure appropriate allocation against big opportunities and efficient spending•Analyzed consumer insights and media data to test and better optimize spend and performance across various marketing channels•Managed legal onboarding for all agencies/vendors used for campaigns

Los Gatos, Ca, Us

• Managed marketing relationships with global studios including DreamWorks, Disney,Fox, NBCU, Warner and Paramount to promote content through PR,Social, Online and Broadcast• Managed global content A/V spots with creative teams and territorymanagers. • Curateed content lists to align with territory specificinitiatives as well as target demographics.• Worked closely with global acquisition teams and Marketing team toalign promotion of high profile content• Worked closely with various internal teams throughout the creative campaignapproval process including: Marketing Ops, Content Ops, CreativeServices, Partner Marketing, PR, Social, Online Marketing, and Broadcast• Provided content recommendations for various marketing initiativesincluding multi title campaigns using DSE reports and CP&A lists• Reviewed, tracked and prioritized delivery of artwork assets and trailers forvarious marketing campaigns• Managed global PR and Social with Creative Teams and territory managersto align with territory specific initiatives as well as target demographics

Glendale, California, Us

• Managed field marketing pipeline for production of blogger and media events Assist with the development and maintaining of media lists and other databases• Organized and maintained asset databases and dissemination to media • Oversaw coverage tracking and reports, as well as track upcoming coverage• Assisted in conducting media and internet research as needed• Provided on-site assistance at media events as necessary• Assisted in the writing, development and dissemination of press materials• Managed assets for internal PR drives• Facilitated asset dissemination and communication with internal territory PR leads• Assisted with product demos where appropriate• Worked closely with PR agencies supporting the business• Monitored industry news for relevant happenings and share with internal teams• Tracked and fulfill reporter product requests• Conducted media follow-up and outreach as necessary • Provided proactive updates to team members on project status and articulate requirements to get tasks completed

• Coordinated, tracked, and updated all social media outlets• Assisted with weekly contests and promotions along with tracking participants• Managed and updated all mailing lists for over 500 followers, street team members and PR firms• Conducted research for all ABCD events, merchandise, overall costs and brands

Culver City, Ca, Us

• Assisted in aesthetics and production of the 6th Annual ROOTS JAM SESSION• Conducted market analysis• Generated initial contact with potential partners, including press, vendors, and sponsors• Coordinated creation of brand recognition bags for all Keldof live experiences• Assisted in aesthetics and production of the first celebrity ULTIMATE SLAM PADDLE JAM• Assisted with on site duties for event• Managed a team of 20 volunteers day of event• Worked closely with major brands, nonprofits, partners, and PR firm to ensure smooth flow of event

New York, Us

• Prepared music videos for launch of website• Conducted quality control of website• Assisted in proofing and editing of music videos

Santa Monica, California, Us

• Conducted Internet research• Assisted with portions of online marketing plans • Formulated target demographics for projects• Prepared comprehensive online marketing update and wrap-up reports

• Conducted Marketing/Public Relations research• Assisted with product placement • Prepared media kits• On-site event and public relations work