Ashley Linch Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

- Led print projects for the creative team that resulted in high-quality graphics that met every deadline by organizing briefs, delegating tasks, and overseeing the proofing process with the team before sending out print-ready files.- Created a new signage visual system that increased sales by 30% year over year by designing a strategic design structure and cost-efficient production method.- Implemented a creative team onboarding structure, which cut down new employee training by two months by organizing existing visual assets and creating documents and written brand guides.- Elevated brand packaging design for many new products, resulting in increased franchisee satisfaction, and received enthusiastic consumer response by extending the current brand design to highlight company goals and customer values.- Led photoshoots and complex photo edits that increased social media engagement by 50% in 6 months and enhanced internal concept presentations by utilizing my photography experience and Adobe Photoshop skills.

Plano, Texas, United States

- Created limited seasonal packaging design for Lay’s Poppables that kept brand consistency, resulting in approval from brand management and consistent sales by designing around the original packaging and subtly shifting elements for the spring season.- Created a new sub-brand for Lay’s Poppables, resulting in a successful launch that met company goals by researching other competitors in the market and designing a unique sub-brand tone within the Poppables system.- Collaborated many ideas with the design team to build off of, resulting in a 4:1 success rate of my concepts being the final execution carried out by teammates by contributing new ideas that aligned with project briefs.

- Selected by peers and faculty to lead the University of North Texas AIGA chapter.- Managed board members and facilitated communciation between the chapter, UNT, and AIGA DFW.- Created and organized the first peer portfolio review via Zoom to help first-year design students receive feedback from upper-level students.