As the founder of OYNK, I have the responsibility of driving our digital agency's success and growth. Specializing in branding, illustration, animation, videography, photography, and web design, we offer a wide range of creative services. In this role, I oversee all aspects of the business, including strategic planning, client management, project execution, and team leadership.Responsibilities:Strategic Planning: I develop and execute our agency's vision and growth strategy, constantly analyzing market trends and identifying opportunities to expand our client base by meeting target audience needs.Client Management: Building strong client relationships is a top priority. I personally engage with clients, understanding their goals and delivering exceptional customer service. By collaborating closely, I ensure well-defined project requirements, client satisfaction, and exceeding their expectations.Project Execution: I oversee the entire project lifecycle, ensuring the successful delivery of high-quality work. From coordinating timelines to managing resources and budgets, I ensure client objectives are met and project milestones are achieved.Creative Direction: Guiding our talented creative team is essential. I ensure our work aligns with client objectives and maintains a consistent brand identity. By fostering a creative and collaborative environment, I encourage innovative thinking and uphold excellence in our output.Business Development: Through effective networking, lead generation, and proposal development, I seek out and secure new clients. Expanding our agency's reach and forging partnerships that align with our vision and expertise is my commitment.

As the Creative Director at Sokz, I shape the brand's visual identity, drive creative initiatives, and ensure exceptional design concepts for our custom garments featuring personalized photos of loved ones' faces. Responsibilities include:Creative Vision: Develop and execute the creative vision aligned with our brand's goals and values, leading design ideas that resonate with our audience.Brand Identity: Establish and maintain a consistent and impactful brand identity across all visual elements, adhering to brand guidelines.Design Strategy: Collaborate with marketing and stakeholders to develop creative strategies that communicate our value proposition and differentiate us in the market.Team Leadership: Oversee designers, providing guidance and fostering a collaborative environment for innovation and excellence.Concept Development: Generate and refine design concepts for custom prints, creating visually appealing and emotionally meaningful products.Quality Control: Review and approve creative outputs, ensuring high standards of quality, aesthetics, and brand consistency.Cross-functional Collaboration: Collaborate with various departments to implement creative strategies and explore cross-promotion opportunities.Research and Innovation: Stay informed about industry trends and innovations, exploring new techniques and tools for enhancing our creative process.

I have been tasked with building new business websites and processes from system flows to brand creation for the legal firms new arm, ZenWills. This includes full stationary, website, email, front and back end systems design and a complete branding concept which is now in use.

I was in charge of all the branding for a small recruitment agency in Northampton on Gold Street. My job was to create all marketing materials and social media banners. I also created the brand and all stationery. Unfortunately, the threat of Brexit hindered our ability to place candidates in roles and it wasdecided to close the business.

I was creator of their current branding style including character creation and colour scheme selection. I was also responsible for the build of the software and I also took it upon myself to ensure that it was tested daily for any bugs which I would personally oversee being fixed.