Ashley Thomas Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

United Arab Emirates

• Overall Sales operations responsibility of FOUR MOBILES for KSA and temporarily UAE.• Formulation of budgets and forecasts and design business plans with GP accountability.• Driving business through distributors under van sales, retail and wholesale divisions.• Introduced FOUR with power retailers through distributor in 2015 with an annual business of 3 mn through them• Annual value target achievement against budget by 110% annually with a growth of 30% against 2014• NP achievement by 109%, thereby achieving the set KPI for 2015 • Achieved productivity target by entering 800 new outlets with distributors achieving quarter targets• Plan promotions and price drops based on the feedbacks from the distributor and the field force team• Planning and implementing plans to clear ageing stocks and successfully cleared worth 1.5 mn AED in 2 months.

Dubai, U.A.E.

• Heading the SanDisk business division and driving a team of 17 individuals located across U.A.E.• Creating the annual business plan divided event wise, region wise split retail wise and distributed to sales team for S.K.U plan.• Responsible for sales revenue for UAE through the organised retail channel and B2B clients• Performance monitoring of Key account managers, sales executives regularly.• Working with the new business development team closely in order to enhance relation and business.• Increased the market share from 63% to 76% in the retail channel.• Involved in product forecast and ordering cycles.• Planning sales promotions for retailers in order to generate maximum sales through them.• Regular interaction with retailers to suggest product pricing and new product requirements as per the industry trends.

Dubai, U.A.E.

Delivering profitability target and increasing sales for Du business across U.A.E.Driving distribution, reach of Du products(sim cards, recharge, mobile broadband) in trade channelInventory and SKU management of all du productsMonitor marketing and sales of sales executives, van sales and merchandisers.Strategic planning resulting in an increase of the GM target by 2% for a monthly business of Dhs 60 million scratch card recharge businessGrew the market share from 36% to 40%.Effective sales plan with 20% increase in sim card sales.Conducting competitor and market trend analysis for all key industry competitors.Execution of channel marketing programs, trade promotions, loyalty programs for distribution.

Responsible for overall strategic sales management, channel sales management, deployment of sales strategies & business development for Samsung digital products within all the major power retailers and key accounts in Dubai. Achieved Dhs 75 million annually through dealers and area sales & market development Plan. Implemented key brand sales plans on-ground. Sales forecast and secondary logistics management. Implemented front-end execution practices across retail outlets. Resolved quality issues in field; managed redistributors’ network & their profits.Successfully managed the training & development of skill sets for all reporting staff.

Managed functions encompassing Inventory Planning, Product Management, Business Development, Account Management, Marketing & Visual MerchandisingPromoted the company’s products through Multi Branded Outlets with effective store presentation and visual merchandising & achieve budgeted sales and profitability targets.Monitored competitor activities through Market Research and IntelligenceFacilitated training to the sales team at various department stores with respect to product knowledge, new launches, promotional schemes, visual presentation. Liaised with Central Merchandisers, Store Planners, Visual Merchandisers, and Contractors for brand signage and promotional activities.Conducted market share & product life cycle analysisEvaluated marketing budgets periodically to ensure adherence to planned expenses. Built brand focus in conjunction with operational requirements; ensured maximum brand visibility and captured optimum market shares through Visual Merchandising – concept, planning and executionConducted new product launches, product training, dealer seminarsPlanned campaigns, interaction with advertising agencies for briefingsBriefing and finalizing POP/POS materialsATL/BTL investment planningPlanned and managed the PSI with the distributor and monitored the ordering cycleJun’04 – Apr’07 FirstNaukri.com, India

Generated database and sales leads through contact programs and promotionsCreated job listings on the portal by providing recruitment solutions to corporate clientsOrganised custom made recruitment drives in colleges for specific corporate needsInvolved actively in content management and design for the portalConducted market research through self-administered surveysPlanned ATL and BTL activities with Media Created designs of collateral such as brochures and souvenirsExhibited products at trade shows and road showsConducted product training for the sales force and dealer network including providing test units to regional managers and key dealers.Aug’02 – Apr’04 Eros Electricals, Dubai

Appraised the market for competitors and new productsPrepared price comparison sheets and daily/monthly reports for the managementSupported marketing and advertising activities for Dubai Shopping Festival, Ramadan Festival, Dubai Summer surprises etc.Developed new business through registration of new dealersPlanned new exclusive promotions for dealers resulting in increased businessInvested in dealer outlets by means of advertisement for brand visibilityEnsured the monthly, quarterly & yearly targets were met by each dealer for incentives disbursalCoordinated with Logistics, Credit Control and Customer Service for extended support to dealers

Managed products inventory for prepaid sim cards & recharge vouchersFollowed up on stock orders placed with the head officeSold mobile phone and sim cards at the outletAttended customer complaints and billing disputes Customer trouble shootingGenerated daily MIS report Followed up on Sales lead developed through walk ins

Master’S, Marketing Management

Masters in Marketing Management

Bachelor Of Commerce, Bachelor In Commerce