Ashley Jo Potvin Email and Phone Number

Led projects from marketing strategy to daily management, building personal client relationships. Analyzed industry trends, planned content, organized and led the launch of social channels. I also provided ongoing reputation and social media management services, including Facebook, Twitter, Google+, YouTube and Pinterest, and led PPC targeted online advertising campaigns.

Since its grand opening on June 13, 2007, Coastal Maine Botanical Gardens has been ranked as TripAdvisor's #1 botanical garden in the United States. Marketing + Special Events: Gained and presented valuable insights for strategic growth based on survey and analysis. Promoted events and engaged fans through social media. Responsible for Admission Voucher Program, a partnership with accommodations and service-related businesses in Maine. Secured event prize donations and negotiated discounts.Membership: Experience with Raiser’s Edge fundraising software. Consulted with returning and prospective members to determine appropriate membership levels. Developed membership marketing collateral, including in-house posters and fall annual appeal. Administration: Receptionist for the Gardens. Registered and scheduled visitors for special events and tours. Dispersed mail and e-mail to staff. Maintained check ledger and reconciled payment issues.Philanthropy: Grant prospect research using Foundation Center, an online philanthropic database. Responsible for writing and submitting grant proposals and applications, asking for 70% of youth education and internship funding in 2013.

Represented this powerhouse brand at the University of Maine. Collaborated with markets on campus to position deals and promotions, promoted recycling and held product samplings to stimulate product sales.