Ashley Strain Email & Phone Number

Seattle, Washington, Us

Seattle, Wa, Us

• Shaped Product Roadmap through analysis and prioritization of business goals, stakeholder input, user feedback and market research. • Spearheaded the development and launch of ‘HomeBase,’ a B2B SaaS platform delivering cutting edge CRM capabilities for Adoption Professionals. One year post-launch, HomeBase facilitated collaboration among twelve adoption professionals and 200 families, resulting in the completion of the family’s home study process. • Led the end-to-end development of new features, managing activities from ideation to execution. Conducted thorough discovery exercises, crafted wireframes, and collaborated closely with designers and developers throughout the iteration process. • Collaborated with cross-functional teams such as Marketing, Customer Success, Design, and Engineering to create innovative solutions based on diverse perspectives and foster feedback loops to ensure products met customer needs and expectations. • Implemented structured Product launch plans to drive successful product launches. • Facilitated adoption of the Agile methodology and Scrum framework for two scrum teams, fostering enhanced efficiency, productivity, and transparency in the Product Management process. • Managed customer support ticket queue, prioritizing and resolving critical issues to ensure customer satisfaction and minimal disruption to regular feature work. Maintained 99% uptime for the HomeBase platform, ensuring consistent and reliable service for users.

St. Petersburg, Fl, Us

• Defined comprehensive roadmaps for 2022 and 2023, integrating detailed ROI calculations for strategic initiatives within the Fundraising vertical. Collaborated closely with engineering management to provide informed recommendations on team capacity, ensuring alignment with project timelines and business goals. • Continuously monitored and adjusted roadmaps to accommodate changes in priority, optimizing team allocation. • Led the strategic integration of two fundraising platforms, ‘GiveSmart’ and ‘MobileCause’ orchestrating cross-functional teams to ensure seamless communication, planning and delivery. • Crafted a comprehensive product comparison matrix which informed leadership decision-making and guided integration roadmap for operational efficiencies. • Drove significant improvements to existing Salesforce integration, resulting in seamless data synchronization and tangible enhancements to system performance that unlocked new revenue and competitive advantage. • Prioritized work to attain customer retention goals through year end 2021 achieving a 70% overall retention rate. • Onboarded team of two Product Owners to execute roadmap for each respective product.

Us

• Provided strategic guidance to nonprofit organizations, enabling them to efficiently collect the data required to meet funding report needs while optimizing the usability and effectiveness of the implemented solutions. • Translated each organization’s business and reporting requirements into actionable project plans, ensuring prompt and within-budget implementation custom of end-to-end solutions. • Executed detailed work plans to drive database configuration and deployment, leveraging client input and discovery. • Developed comprehensive user guides and training manuals tailored to the specific needs of the nonprofit clientele, including school districts and national organizations. • Conducted live training sessions to ensure effective adoption and utilization of implemented systems, empowering end-users to maximize the value of the solutions.

Plano, Tx, Us

• Orchestrated the establishment of a Product Marketing team from inception, leading a team of four Product Marketing Specialists to effectively position, message, and conduct competitive analysis for more than seven products across five business verticals. • Fostered cross-functional alignment with leaders in Product, sales, support, account management, and legal teams to develop and execute B2B go-to-market strategies, drive feature adoption, and enhance client retention efforts.• Implemented standardization measures for product release notes, newsletters and launch materials across five core products, establishing consistency and clarity in communication with customers and stakeholders. • Pioneered the company’s inaugural live customer and prospect webinars, highlighting SaaS products, new features, industry best practices, and roadmaps to drive engagement and adoption. • Provided coaching and guidance to speakers from the Product Management and Professional Services teams on effective product positioning and messaging strategies. • Achieved impressive average attendance levels of 60-70% of the customer base for webinars, resulting in the generation of over $80,000 in up-sell pipeline in Q1 of 2020, demonstrating the impact of effective Product Marketing efforts.

Austin, Tx, Us

• Led the end-to-end management of the product development cycle for the cloud-based case management platform, ‘Apricot’ designed for nonprofit organizations.• Oversaw all aspects of the feature development process from concept to launch. • Utilized customer discovery, usage analysis, and stakeholder alignment to prioritize new features and enhancements to ensure customer needs and business objectives were met. • Collaborated closely with customers and developers to define requirements to foster a data driven and iterative approach to product development. • Initiated and facilitated monthly user groups and organized the product’s first Customer Advisory Board, leveraging member insights to validate future development initiatives, including UX redesign efforts. • Advocated for the customer by reviewing and implementing customer idea submissions quarterly, ensuring that customer feedback was incorporated into product enhancements. • Managed the backlog for multiple scrum teams to support roadmap initiatives and concurrent workstreams, optimizing team efficiency and productivity. • Presented the product vision, goals, and progress toward commitments to executive leadership in quarterly business reports and monthly stakeholder leadership meetings to provide transparency into development accomplishments, risks and timelines. • Directed the development of an Ecommerce system, included automated trial process, contract renewal process, and in-app account management, resulting in $1 million per quarter in pipelines revenue generation.

Austin, Tx, Us

• Created, managed backlog for multiple scrum teams to support varying road map initiatives.• Conducted win/loss calls to gain insight into customer and prospect experience and expectations.• Presented product roadmap to customers at User Groups across the country. • Managed, facilitated a Customer Advisory Board and quarterly meet-ups. • Engaged with customers at events such as the SSG Impact Summit.

Austin, Tx, Us

• Enforced best practices, processes and commitments to quality releases.• Created, managed burn down and velocity data for multiple scrum teams. • Managed information out to other areas of the business to support Product Owner. • Organized Agile ceremonies such as Sprint Reviews and Portfolio Reviews. • Owned risk registry and mitigation plans for multiple scrum teams. • Facilitated scrum team meetings to foster open communication and creativity.

Austin, Tx, Us

• Served as an advocate and navigator for new and existing Apricot Essentials customers. • Monitored site utilization metrics and created targeted messaging for low usage customers. • Developed content and presentation materials for on-boarding new customers. • Managed product training resources for Apricot Essentials. • Created and maintained eLearning training videos for Apricot Essentials. • Narrated, recorded and published demonstration video for prospective Apricot Essentials customers.

Austin, Tx, Us

• Organized and hosted large in-person training events. • Developed course material and strategy for virtual training. • Led customized training for specific verticals, such as Apricot for Funders. • Accessed and utilized customer feedback to improve curriculum and broaden class offerings.

Austin, Tx, Us

• Developed and maintained written and recorded Apricot training curriculum.• Hosted weekly live webinars. • Led classes in reporting, outcomes management, and database management. • Recorded eLearning videos and created original tools including CTK Apricot Protégé.

Austin, Tx, Us

• Provided consultative and project management support to nonprofit clients across the country.• Managed the configuration of nonprofit databases using Apricot case management software. • Conducted virtual and in-person training courses. • Created standardized and custom technical manuals.

Cupertino, California, Us

Provided technical assistance to mobile device users, conducted workshops and training sessions for various Apple products and software. Assisted in support roles and sales when needed.

Denver, Colorado, Us

The responsibilities of an Assistant Manager at Blockbuster include stocking and ordering merchandise, conducting product inventory, managing and scheduling staff, and customer service.

Bachelor Of Fine Arts (B.F.A.), Communication Design

Fine And Studio Arts